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5 questions to ask when building a website

13 July, 2023 · 5 min read·Website design
5 questions to ask when building a website
This blog post covers the 5 important questions to ask when building a website. Learn how to build a website that drives conversion, engagement, and ROI.

If you're planning to build a website, asking the right questions before diving into the process is important. Your website serves as your virtual storefront and needs to be optimized to meet your business goals. Asking the right questions can help ensure your website meets those goals and provides a great user experience. In this blog post, we'll discuss five key questions to ask when building a website.

Importance of asking the right questions when building a website

Before embarking on a website-building project, asking the right questions is important to ensure you create a website that meets your goals and objectives. Planning and designing a website needs careful consideration and thorough research to make it a success. Whether you are a business owner, entrepreneur, blogger, or anyone who wants to create a website, asking the right questions is essential.

Question #1: What is the purpose of my website? 

When building a website, the first question you should ask yourself is, "What is the purpose of my website?" Defining the purpose of your website is crucial because it will guide all the decisions you make about your website design, features, and content. Without a clear purpose, your website may confuse visitors and fail to achieve your goals.

Importance of defining the purpose

Defining the purpose of your website not only helps you create a clear path for your website development but also helps you to create a clear marketing message. If a visitor ends up on a page irrelevant to your website's purpose, they will likely bounce off it. It also helps you focus your efforts on what truly matters. Avoid trying to do everything on your website and focus on doing one or two things well.

Types of websites and their purposes

There are different types of websites, each with a unique purpose. The most common types of websites include informational websites, e-commerce websites, social media platforms, and personal websites. For instance, an e-commerce website is designed to sell products online, while a social media platform enables users to socialize and share information. Knowing the type of website you need will enable you to make better decisions about your website's design, content, and development.

Understanding your website's purpose also means knowing what you want to accomplish with your website. Do you want to generate leads, sell products, or provide information? Having a specific goal in mind will help you measure the success of your website and make any necessary changes to help achieve your goal.

Question #2: What features and functionalities do I need?

When building a website, it's essential to determine the necessary features and functionalities to meet your website's purpose and audience. The website must be designed with the features and functionalities that will make it easy for users to navigate, locate information and services or products.

Determining the necessary features

To determine the necessary features and functionalities, the website owner and developer must work together to ensure everything is included. Once you have defined the purpose of the website, you can then identify the features that will help achieve your goal. Some must-have features include contact forms, a blog, eCommerce or payment options, and social media integration.

Common website features and functionalities

Several features and functionalities are common to all websites, regardless of their purpose. These features include a search bar, a responsive design, navigation menus, and a newsletter sign-up form. Another important aspect is the website's loading speed, which can be improved with features such as caching, compression, and fewer HTTP requests.

It’s crucial to prioritize the list of features needed on the website, starting with the essential functions. Once satisfied with the necessary features and functionalities, the website owner can determine the advanced features that can be added later.

As many features and functionalities can be added to a website, it's important to focus on the features that align with your website's purpose and audience. This approach ensures that your website users have the best user experience and the website achieves its purpose.

Questions #3 and #4: What is my budget and timeline?

Determining a realistic budget and timeline is crucial to the success of any website project. It's easy to overspend or miss important deadlines without a clear understanding of how much money and time is available. Here are some things to consider when setting your budget and timeline.

Setting a realistic budget

Before you start building your website, it's important to determine how much money you have available for the project. This will help you determine what features and functionalities you can afford and what kind of web development team you can hire. Being realistic about your budget is important, as overspending can lead to financial strain and a poorly executed website.

Determining the timeline

Once you clearly understand your budget, it's time to determine your timeline. This will depend on various factors, including the size and complexity of your website, the availability of your web development team, and any other constraints you may be facing. It's also important to be realistic about your timeline, as rushing a website can lead to mistakes and a poor user experience.

Communicating with your web development team

Throughout the entire website-building process, it's important to communicate with your web development team about your budget and timeline. They will be able to help you make informed decisions about what is possible within your constraints, and they will be able to keep you on track as the project progresses.

Being flexible

You should also be flexible throughout the website-building process. Unexpected challenges can arise, and it's important to be able to adjust your budget and timeline accordingly. By staying open to new ideas and adapting to the needs of your project, you'll be able to create a successful website that meets your goals and fits within your constraints.

Question #5: Who will be my web development team?

When building a website, choosing the right web development team is crucial. You want to ensure that you work with a team with the right skills, experience, and expertise to deliver a high-quality website that meets your needs. Here are some considerations when choosing a web development team.

Skills and expertise

When choosing a web development team, it's essential to consider their skills and expertise. You want to work with a team with experience building websites like the one you want to create. Look for a team with a proven track record of building websites similar to yours. You can check their portfolio to see the kind of work they have done in the past.


Communication is a critical factor when building a website. You want to work with a team that has excellent communication skills and is responsive to your needs. The team should be able to keep you informed about the project's progress, answer your questions, and address your concerns.


Working with a web development team that can deliver your website within the agreed timeframe is essential. You need to agree on the timelines upfront and what will happen if they are unmet. A team that has a history of meeting deadlines is preferable.


Cost is an important consideration when choosing a web development team. You want to work with a team that can deliver a quality website at a reasonable cost. You should get quotes from different teams and compare them. However, avoid choosing a team solely based on cost. The cheapest option may only sometimes deliver the best results.

By considering these factors when choosing a web development team, you can ensure that you work with a team that will deliver a website that meets your needs on time and within your budget.

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In addition, the B12 website also allows you to study your website analytics. Your website analytics provide information that your company can genuinely utilize. You may identify areas for development, understand where your site succeeds, and create new goals by reviewing your stats.

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