About B12

Our mission is to help people do meaningful work

Our people and products help businesses succeed online.

A brighter future of work

We love humans. We love technology. We believe that by pairing the two together, we can achieve our mission to help people do meaningful work.

We built B12 to help small businesses. B12’s copywriters, designers, and SEO specialists have superpowers through Orchestra, our human-assisted AI platform that orchestrates people and technology. Our all-in-one platform instantly drafts a website, and our team brings businesses online in 30 days. We deliver a search-optimized website with the integrated tools our customers need to serve and charge their clients.

At B12, we believe everyone should do what they love in the manner that suits them best. That's why we build web presences for our customers, leaving them to focus on growing their business. It's also why we're reshaping work for our team of experts. Orchestra automates the tedious tasks associated with bringing businesses online, enabling our designers, copywriters, and SEO specialists to tackle the parts of projects that excite them.

We hope to create a better future through thoughtful technology and a genuine consideration of our greater social context and impact. We’ve aligned with people and organizations that share our enthusiasm for what’s possible and believe that what we do and how we do it matters.






B12 Team
B12 Team
B12 Team
B12 Team

Meet our team

Join the team

Our advisors

David Karger

David Karger

Professor MIT

Michael Bernstein

Michael Bernstein

Professor Stanford

Sam Madden

Sam Madden

Professor MIT


Ale Resnik

Co-founder & CEO Beepi

Alex Shevchenko

Co-founder Grammarly

Bilal Zuberi

Partner Lux Capital

Bill Pescatello

Partner, Lightbank Former VP, Peacock Equity Fund

Connie Chen

Co-founder, Vida Health

Brad Hoover

CEO Grammarly

Freddie Martignetti

Partner Suffolk Equity Partners

Gary Swart

Former CEO oDesk

Gautam Gupta

Co-founder & CEO NatureBox

Greg Brockman

Co-founder & CTO, OpenAI Former CTO, Stripe

Jake Gibson

Co-founder & former COO NerdWallet

Jordan Fliegel

Co-founder & President CoachUp

Jeff Arnold

Dropbox Former Co-founder, Ksplice Former Co-founder, Zulip

Jessica McKellar

Dropbox Former Co-founder, Zulip

Marc Piette

Former Co-founder & COO Locu

Kevin Chou

Co-Founder & CEO Kabam

Max Lytvyn

Co-founder Grammarly

Mike Anello

Angel Investor

Naval Ravikant

Co-founder & CEO AngelList

Neil Tolaney

Francisco Partners Former VP, TCV

Paul Sagan

Former CEO Akamai

Pete Fishman

VP of Analytics Zenefits

Tim Abbott

Dropbox Former Co-founder, Ksplice Former Co-founder, Zulip

Tracey Riese

Founder & President T.G. Riese

Waseem Daher

Former Co-founder, Ksplice Former Co-founder, Zulip

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Research from B12 team members

MixTAPE: Mixed-initiative Team Action Plan Creation Through Semi-structured Notes, Automatic Task Generation, and Task Classification
Sajjadur Rahman, Pao Siangliulue, Adam Marcus

Critter: Augmenting Creative Work with Dynamic Checklists, Automated Quality Assurance, and Contextual Reviewer Feedback
Aditya Bharadwaj, Pao Siangliulue, Adam Marcus, Kurt Luther

Argonaut: Macrotask Crowdsourcing for Complex Data Processing
Daniel Haas, Jason Ansel, Lydia Gu, Adam Marcus

In the news

B12 commits to helping professional services thrive by introducing a free version of its website builder and the new Firm of the Future Award.
Cision PR Newswire

B12 launches multi-user functionality, making it easier for professional service providers to work with their teams
Cision PR Newswire

For the 2nd Consecutive Year, B12 Makes Forbes' List of Top 500 Best Startup Employers
Yahoo Finance

B12 raises $15.7M to become the Shopify for professional services firms

B12 raises $15.7M to help professional services businesses sell online
AP News

B12 Raises $15.7M for its Online Enablement Platform for Professional Services Firms

Tech Co. Gets $15.7M To Help Smaller Law Firms Get Online

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