Law firm websites built to win and serve clients
From client intake to invoicing, one platform for your practice
Prospective clients research a law firm online before they ever pick up the phone. B12 gives your practice a professional website plus the tools to turn that first visit into a signed client, from intake through invoicing.
Answer a few questions about your practice, and B12’s AI generates a complete first draft in under a minute. From there, our designers and copywriters help you launch a site built for how law firms actually work.
View law firm website examples
Built to move clients from inquiry to invoice
Capture new clients with intake forms
Customized intake forms collect the details you need from prospective clients before your first conversation, so you can qualify leads and start every engagement prepared.
Keep client files and requests in one place
A built-in contact manager and file uploads keep contracts, documents, and client details organized, so nothing gets lost in an email thread.
Collect signatures without leaving your site
Send engagement letters and other documents out for eSignature directly through your website, so clients can review and sign from any device in minutes.
Send invoices and get paid faster
Generate and send branded invoices, accept online payments, and set up automated reminders so you spend less time chasing down payment.
Two plans built for law firm websites
Start with a professional website, then add client engagement tools when you need them.
Website
Launch on your own domain with more room to build and edit.
- Free custom domain*
- Mobile-responsive site, store, portfolio, blog, or app
- 200 AI credits / month
- Visual editor with AI chat
- Up to 20 launched projects
- Advanced team management
- Remove B12 ads
- Commerce
- Backends
- Traffic analytics and reporting
- Integrations
- Email and chat support
Website + Client Engagement
Add the tools to attract, win, and serve clients.
Everything in Website, plus:
- 300 AI credits / month
- Up to 30 launched projects
- Custom email address
- Client intake
- Email marketing
- Contact manager
- Contracts and eSignature
- File uploads
Every plan includes hosting, a free TLS certificate, and email and chat support. See the full plan comparison for Professional and Advanced done-for-you options, or read our law firm website cost breakdown for a detailed FAQ on pricing, fees, and setup costs.
How B12 works for your law firm
You started your firm to help clients, not design websites.
B12’s team and AI-powered technology do the heavy lifting to bring you online and sell more legal services. We help you launch your professional site fast, complete with tools to run your practice, so your time stays focused on client work.
B12 enables attorneys to launch modern websites with tools to attract, win, and serve clients online. We set up your firm with what you need to deliver a great client experience and encourage repeat business.
Build your AI draft
Building a website for your law firm doesn’t need to be a drawn-out process. B12 uses AI to create the first draft of your site. Answer a few questions about your firm, and B12 will show you a site specific to your legal practice in minutes.
Work with law firm web design experts
With a solid starting point for design and copywriting, our experts then work with you to customize and launch your mobile-friendly, fully branded website. B12’s designers, copywriters, and SEO specialists are available to update your site, or you can do it yourself with our website editor.
Turn on client intake and eSignature
Add the tools that move a lead to a signed, paying client: intake forms to qualify prospects, and contracts and eSignature to close the engagement, plus automated payment reminders to get paid on time.
Launch your law firm’s new website
The sooner your new website launches, the sooner you’ll be found by potential clients. Once your site is live, use online payments, appointment scheduling, email marketing, and client intake to give clients a convenient experience that keeps them coming back.
Law firm website design for every practice area
Website design basics every law firm needs
The best modern websites, specifically the best law firm websites, include these key features.
- Fast page speed
- Mobile responsiveness
- Valuable information that’s easy to find, notably on the contact page
- Testimonials from happy clients
- A list of your firm’s practice areas and services
- An enticing front page that motivates website visitors to take the next step with your business
- Law firm SEO best practices
- Built-in features and tools that support your firm’s marketing, lead generation, and conversion rate
- A professional photo of you and the firm’s other attorneys
- Intuitive website navigation and user experience
Good law firm website design can help you grow your business fast
Features that turn website visitors into clients
The best law firm websites are both simple for visitors to use and powerful in helping your practice grow.
Your law firm website should collect qualified leads via forms and signups, centralize their details, automate communications with them (email marketing and follow-up messages), and give you tools to convert them to clients.
A major differentiator for law firm websites is technology that simplifies client communications. According to the American Bar Association, more than 60% of law firms do not offer online scheduling, digital document management, or online payments for clients.
An easy way to set your firm apart from other firms and improve the lawyer-client relationship is to make it easier for clients to contact you, submit contracts, and pay for your legal services directly on your firm’s website.
Explore AI website prompts for law firms and personalize your own using our Prompt Gallery.
Generate a website
Building better websites for solo attorneys and small law firms since 2016
B12 specializes in building custom websites for law firms that meet legal industry best practices and make a great first impression on every potential client.
Our team handles your entire project from end to end, while still giving you control over design preferences and the ability to make quick web page updates using our intuitive editor.
The B12 platform works for businesses of any kind, and our experts have built hundreds of law firm websites that emphasize each company’s unique expertise and services, with design, marketing, and conversion features that prompt website visitors to take the next step.
B12 is proud to receive 4+ stars on the top review sites, including:
Real law firms growing with B12
Ranks on page 1 of Google for 7 keywords, up 43% in organic search since joining B12.
With B12, I feel like they are part of my team. I know they are there for me. It’s truly great support to have.
Ron Matten
Founder and Attorney, Matten Law
I love that B12 prompts me to update certain [website] features and add integrations like online scheduling to increase efficiency in my law firm. These recommendations are often things that I would have never considered but have proved to be incredibly useful.
Jia Junaid
Founder and Attorney, Atlas Law
Frequently asked questions from attorneys
Yes, you can refer to our full list of the integrations available for your website. Many offer free versions, trials, or let you sign up for a free marketing consultation to see them in action. We definitely recommend using integrations on your website, as is common on the best law firm websites and can add even more power to your B12 site.
Some of the most popular tools and integrations for law firm websites and marketing include Google Analytics, MailChimp, Avvo, QuickBooks, and Yelp.
If your firm’s website isn’t receiving traffic, it’s likely because it isn’t ranking well on search engines. Start by confirming that Google knows your firm's website exists and is able to crawl its content. It's also possible that slow loading speed or poor site structure are impacting your ranking on search engines.
Other issues may be related to poor mobile optimization, security, or you're targeting keywords that are too competitive. For all of these issues, it's easiest for lawyers to delegate to SEO specialists, like the ones at B12. We'll diagnose the issues on your website that are holding you back from significant website traffic.
B12's website development checklist for law firms ensures your website looks and functions perfectly on all devices, including mobile phones, tablets, and desktops. To confirm your website performs as intended on mobile, you can visit your site from your smartphone and navigate through each page or ask clients, colleagues, friends, or family for feedback on its mobile usability.
Yes, there are several law firm-specific directory sites where B12 will be your law firm website is listed, including niche ones for your practice areas that may help you get more clients. Some of the most popular sites where lawyers and law firms list their website for marketing purposes include Avvo, FindLaw, Lawyer.com, LegalZoom, and Justia. There may be others local to your state or region, where we’ll also get you listed.
All law firms face fierce competition, and when you're a small law firm, it often feels like you’re at a disadvantage. Luckily, platforms like B12 exist that make it possible and accessible for lawyers to compete against large companies, corporations, and the best law firm websites.
We design websites that enable smaller law firms and solo attorneys to be more competitive online, even with a limited marketing budget and in a crowded market. If you’re struggling to reach clients or convert website visitors, start by auditing your website. Here are a few questions to ask yourself as you conduct a website audit:
- Is my website accessible on all devices, including smartphones? More than half of website traffic comes from mobile, so you can’t afford to skip this if you want to gain clients.
- Does each page include a clear next step for visitors? Is there a call-to-action button or link to other key pages, such as the contact page or a relevant blog post?
- Does my site include fresh legal content that prospective clients and search engines deem valuable?
- What features or functionality does my website lack that other firms include on their site? This could be online scheduling, intake forms, eSignatures, online marketing integrations, or payment processing.
When you hire a design company for your law firm website, it can cost up to $50K to achieve the final product. The project’s timeline, scope, hours of your time, and the amount of feedback you’re required to give are significantly more than what you experience with B12.
Say you want to make updates to your website over time. With an agency, you’re completely reliant on them to see changes made, which may take weeks or even months. They also have very limited tech support or customer success to help you with any website glitches or issues. With a design agency or freelancer, you won't gain access to features that support your firm's marketing strategy, forcing you to seek out third-party products on your own and pay separately for them.
B12 approaches law firm web design a little differently than traditional agencies and freelance designers. We combine the power of experts and technology in an all-in-one platform that delivers the best experience for law firms and their clients. We design websites using modern principles that meet legal industry standards and help you stand out from other law firms.
With B12, you’ll spend less than working with a design company, save time, look professional, and more easily grow your business with a site designed to attract, win, and serve clients online. To hear first-hand from real lawyers and law firms about the B12 experience, visit our Reviews page.