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What's the best website builder for a small business trying to scale?

3 March, 2023 · 5 min read·Website design
What's the best website builder for a small business trying to scale?
This blog post explores the best website builders for small businesses looking to grow their business. Learn the features and benefits of the top website builders to make the right choice for your business needs.

Since 50% of online consumers judge a brand depending on its website, having the best website builder is critical, especially if you are trying to scale up. However, knowing which web builder offers the features and tools you need to create your own website can take time and effort. 

In this blog post, we will discuss the benefits of choosing the best website builder for small businesses, the factors to consider, and the top and easiest website builders for small businesses and online stores.

What's the easiest website builder for beginners?

Choosing the best website builder that fits your needs can take time and effort with all the website builders available. But with the best website builder, you can create a successful website to help your small business grow and succeed.

Considering the numerous features and services provided when choosing a website builder is critical. Ensure the website builder allows you to customize your website to match your brand and design preferences. It should also provide tools that make adding content, managing information, and tracking analytics easy. Many website builders also offer ecommerce solutions, service-selling workflows, and other essential features for businesses.

You should also consider the scalability of the website builder. If you plan to expand your business, you want to make sure the website builder you choose can grow with you. This means it should offer features that allow you to quickly and easily add new pages, products, and services as your business grows.

Furthermore, you want to ensure your website builder is reliable and secure. It is also important to check the website builder's customer support options in case you need help with any issues. Choosing the best website builder for your small business is essential for success. With so many best website builders available, it’s important to research and finds the one that best meets your needs.

Some of the most popular website builders include GoDaddy, Weebly, Wix, and B12.

  • GoDaddy is a DIY builder that can work well if you’re looking for simple templates and minimal SEO functionality.
  • Weebly is a drag-and-drop builder that comes with a user-friendly website editor and basic templates.
  • Wix offers hundreds of professionally designed templates and limited SEO features.
  • B12 combines DIY with professional quality. So whether you want to build your own website using an intuitive editor or you need help from professional web designers, copywriters, and SEO specialists, B12 offers solutions catering to your requirements. 

Benefits of choosing the best website builder for small business

Affordable and easy  

The right website builder can also save small businesses time and money. By using an easy website builder, small businesses can avoid hiring web designers or developers and avoid the cost of purchasing a domain, web hosting, and web development software. Website builders for beginners also often provide access to many website templates and designs and free domain, making it easy for small businesses to customize their websites without spending time and money creating a unique design and user-friendly interface.

Improves audience reached

The greatest website builder can also assist small businesses in boosting their visibility and reaching a wider audience. SEO tools, which can help small businesses rank higher in search engine results and reach new consumers, are frequently included in website builders. Additionally, website builders can help small businesses create professional and attractive websites, which can help to build trust and credibility in their brand.

Provides additional tools

In addition, a beginner-friendly website builder can provide small businesses with access to various tools and services to help them grow their business. Many website builders offer business functionality, analytics (like Google Analytics), blogging or SEO tools, and marketing features to help small businesses reach new customers and build their brands. With the right website builder, businesses can have access to the tools and services they need to grow their small business website.

Factors to consider when choosing the best website builders

When choosing the right website builder for your small business, there are a few website-building features to consider. Knowing these factors will help you choose the best website builder for your small business.

Consider your budget 

First and foremost, you should assess your budget and the features you need from the website builder. While some website builders offer basic website plans that low-cost or free plan, they may not be suitable for businesses that need a more complex website. Some website builders charge a monthly fee, while others charge an annual subscription fee. It’s important to compare different website builders' costs to ensure you get the best value. 

Customization and flexibility level

It is important to consider the level of customization and flexibility you need from your website builder. The best website builders are more customizable than others, allowing you to create your own website that reflects your brand. The website builder's features and capabilities will depend on your individual needs. 

For example, if you create an online store, you’ll need a website builder that provides shopping cart integration, product display, and payment processing features. To create a clear, expert website for a small business, you'll need a website builder with features like templates, content management systems, SEO tools, and drag-and-drop editor tools.

Customer service and support

Moreover, consider the level of customer support provided by the website builder. Choosing a website builder that offers helpful hosting services and customer support, such as tutorials, FAQs, and live chat is important. You may be sure that you can easily and swiftly get assistance with any technological problems thanks to this service. 

Small business owners can establish an excellent website to aid them in achieving their objectives by using the correct website builder. You should also consider how simple the website builder is to use. If you need to learn more about technology, you might pick a website builder that is simple to use and browse so you can make and edit your website right away.

Security features

Another factor to consider when choosing the ideal website builder is the security and performance features offered. Look for website builders that offer secure hosting and reliable performance, so you can trust that your website is secure and loading quickly. Additionally, you should look for website builders with built-in SEO features so potential customers can easily find your website online.

Finally, consider the integrations available with the website builder. If you need to integrate with other platforms, such as email marketing or ecommerce solutions, ensure that the website builder you choose offers the necessary integrations.

By taking the time to assess your budget, features, customer service, ease of use, security, performance, and integrations, you can choose the best website builder for your small business. Research and comparison shopping can help you find the perfect website builder.

Ready to take your website live?

How to scale your small business with B12 website builders

Your small business can build an online presence, increase sales, and reach a wider audience by creating the appropriate website. Knowing how to scale your website to match the expansion of your organization, however, can be difficult. Fortunately, you can employ a few tactics to ensure your website can handle the surge in visitors and new clients.

The scalability of the website builder you choose is also important. You should improve your website as your business expands to keep up with the expectations of a larger customer base. You shouldn't have to worry about redesigning your website every time your business grows because a smart website builder should be able to scale quickly and simply as your firm grows.

Ensuring your hosting can handle the extra traffic and data is one of the most crucial components of website expansion. It might be worthwhile to upgrade from a shared hosting services plan to a more sophisticated option, like a virtual private server (VPS) or dedicated server. These plans are more expensive, but they allow you to handle the increased traffic easily.

Making sure that your website is mobile-friendly is another important consideration while growing it. This means designing a mobile-friendly business website that loads quickly and is easy to navigate. 

If you're a small business working to scale and serve more clients online, B12 is the best option. B12 is an all-in-one platform to help service firms attract, win, and serve more clients online with tools like a website, online scheduling, payments and invoicing, contracts, email automation, and more. Get started now with a free website draft in 60 seconds or visit our Resource center for free guides on how to attract leads, improve website conversion, and leverage online tools for business growth.

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