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What contact information should you include on your website?

26 June, 2023 · 5 min read·Website design
What contact information should you include on your website?
Discover the essential contact information every website should include to improve customer satisfaction and generate leads. From email addresses to physical addresses, learn how to make it easy for customers to get in touch with you.

As a business owner, you need to provide your customers with an easy way to contact you. A potential customer could be seeking more information about your products or services. A current customer could have a question. Or anyone else could be looking to connect with you. That's why a well-designed contact page is essential for any website. 

Your website's contact page is the easiest way for your customers to get in touch with you. That's why it’s important to showcase your business's contact info in a way that suits your brand and meets the needs of your customers. Whether you have a physical location, run a virtual store, or are a solo entrepreneur, including the relevant contact information on your site is necessary to establish trust and create a positive impression.

In this blog post, we will discuss the various contact information you should include on your website and the different creative ideas for displaying it. Get ready to take your contact page from basic to brilliant!

Importance of including contact information on a website

As the world moves towards digitalization, it is increasingly essential for businesses and organizations to have a strong online presence. A critical component of this is to provide potential customers or clients with a way to contact you. For this reason, including contact information on your website is crucial. Not only does it improve your customer service, but it also instills trust in your audience and can convert potential leads into loyal customers.

What to include in a contact information template

A contact page is an essential component of any website, and it requires certain information to be effective. Below are the four critical pieces of information that should be included on your contact page.


Your office address is an important piece of information to include on your contact page. This is especially true if you have a physical location, such as a storefront or office. If you have multiple locations, list them all and provide directions or maps.

Ensure that the address is complete, including the city, your state or province, and the country. You can also provide driving directions or public transportation information.

Phone number

Providing phone numbers is an excellent way to offer your users a quick and easy way to contact you. Ensure that the phone number you provide is in a prominent location, such as the header or footer of your website, and test it regularly to ensure it works.

Always include an area code for easier identification. If you require certain hours of operation, make sure to include those in the listing.

Email address

A great contact page includes an email address. It provides your site visitors with a way to contact you electronically and is a convenient option for those who prefer not to call. Be sure to create a professional email address that is easily recognizable so your email can be trusted.

You can also consider setting up an email form with pre-defined categories that help route inbound requests to the correct department if your business has multiple.

Social media links

Social media is another effective way to communicate with your audience. You can include links to all of your social media accounts on your contact page, allowing your website visitors to easily follow your business on their preferred platform.

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Creative ideas for displaying contact information in your contact us page

When designing your website, it's essential to have a clear, easily accessible contact page where people can get in touch with you. Here are some creative ideas to make your contact page stand out.

Sidebar menu

Many websites have a sidebar that's visible on every page. Consider adding your contact information to this menu, so it's always present and easy to find. You can include a phone number, email address, physical address, and social media links. This way, visitors don't need to navigate to a dedicated contact page to get in touch.

Pop-Up form

A pop-up contact form can be an effective way to grab visitors' attention and encourage them to get in touch. You can create a simple form with fields for name, email, and message. This type of form should be configured to appear only after the visitor has spent some time on your website, and it can be an excellent way to capture leads and initiate conversations with potential customers.


Website footers are often overlooked, but they're an excellent way to add your contact information to every page on your website. This way, visitors don't need to leave the page they're on to find your contact information quickly. Make sure your footer is clean and organized, with links to your phone number, email address, social media pages, and other relevant information.

Contact button

A 'contact us' or 'get in touch' button is a simple yet effective way to encourage visitors to get in touch. This button can be placed in a prominent location on your website, such as in a header or sidebar menu. When clicked, the button can open a popup form or link to your dedicated contact page. Make sure your button is visible and easy to use to encourage people to contact you.

By using creative ideas like these on your website, you can make your contact information stand out and encourage more people to get in touch. Remember, the easier you make it for people to contact you, the more likely they are to do so.

Contact information templates

Using a contact form template for your website can make the process of creating a contact page much easier. Templates are pre-designed business contact pages that you can customize to meet your specific needs. 

Benefits of using a template

Using a template can save you time and effort in designing a well-organized page. Templates are pre-designed with a layout and structure that you can build on and adapt to your needs. They can also help ensure that your contact page is consistent with the rest of your website in terms of branding and visual design. Additionally, templates often come with built-in features such as forms, maps, and buttons that can enhance the user experience.

Contact page: examples of templates

There are many contact page templates available online. Some popular options include those provided by website builders such as Squarespace, Wix, and B12, as well as templates from marketplaces like ThemeForest and TemplateMonster. When choosing a template, consider the design and layout, as well as any included features and functionality. Look for one that fits your website's style and meets your specific needs for displaying contact information.

How to customize a template for your website

Once you have selected a template, you will need to customize it to fit your website. This includes adding your contact information, adjusting the design and layout, and adding any additional features you may need. When customizing a template, it's important to ensure that it remains user-friendly and easy to navigate. Test your changes to ensure they work well on different devices and that the forms and buttons are working correctly. With just a few tweaks, a contact page template can be transformed into a well-designed and effective addition to your website.

Website contact pages

Contact forms are one of the important aspects of an impactful contact page, as it enables visitors to directly communicate with website owners. 

Advantages of using a contact form

There are several benefits of using a simple contact form instead of providing an email address on the website. Firstly, it provides a secure communication option that protects the website owner's email address from spam and phishing. Additionally, contact forms let the website owner avoid plug-ins to prevent user-submitted content from clogging up their inbox.

What to include in a contact form

A contact form should contain form fields for basic information such as a visitor's name and email address, as well as a way for the visitor to enter their message. If the website owner needs more information from the visitor, such as the purpose of their inquiry, a dropdown menu with contact options could be included. It is also important to provide a 'submit' button at the bottom of the form for visitors to send their messages quickly and easily.

How to design a contact form for optimal usability

A well-designed contact form enhances the user experience and encourages visitors to send a message. Firstly, the form should be easy to find and prominently placed on the website, so visitors can quickly access it. Secondly, the form should be designed to provide easy completion. It means that the fields should be clear and straightforward, and the instructions should be easy to understand. Finally, the form should be mobile-friendly, as many visitors access websites on their mobile devices. A responsive design that adjusts to the screen size is the best practice.

With a contact form optimized for usability, website owners can receive messages even while they are away from their computers and continue building positive relationships with their visitors.

Final thoughts on website contact information

As we conclude this post, let's recap some of the important points we have covered so far. We have discussed the significance of contact information on a website. Having ways for users to easily get in touch with you builds trust and credibility with customers. It also makes it easy for potential clients to reach out to you with any queries or concerns.

Adding a sidebar menu or footer to display your contact details is a great way to ensure that the information is easily accessible. Another option is the use of pop-up forms, which can help increase user engagement with your website.

Using contact information templates help streamline the process of setting up your contact page, providing you with a ready-made framework. Finally, it’s important to incorporate website contact forms into your website. Contact forms are a convenient way for users to reach out to you, and they provide more space for clients to leave detailed queries.

Create an effective contact us page with B12

Creating an effective contact page is essential for any website. The process can be made easier by adopting the ideas and templates that we have discussed in this post. By doing so, you can ensure that your website is user-friendly and highly effective. 

A well-designed contact page can make a strong first impression on potential clients. Use B12 to launch a website with the most valuable pages that can help make your services stand out from the rest. Get started launching yours today.

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