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How to evaluate a website design + tips to improve it

13 July, 2023 · 5 min read·Website design
How to evaluate a website design + tips to improve it
Learn how to evaluate the design of a website and discover tips to improve it for a better user experience with our latest blog post. Become a pro in designing stunning websites that will attract and retain visitors!

Website design is pivotal for any business, irrespective of its size or industry. Website design evaluation allows businesses to analyze how users interact with their websites. It allows them to identify potential issues that may be hindering their online performance. 

A well-designed website serves as a digital storefront that attracts customers and drives conversions. A poorly designed website can hurt user experience, impact search engine optimization, and lead to a loss of potential revenue. Nearly 50% will leave a website due to poor user experience. As such, you must review your website regularly and make necessary changes. This is to keep up with changing trends. 

Evaluating website design can be a daunting task, but the benefits far outweigh the effort. By analyzing user behavior, businesses can make informed decisions to improve website design, enhance user experience, and drive conversions. Keep reading to discover various ways to evaluate a website design and some tips to improve it.

Why website design evaluation is crucial

An effective website design helps you attract and retain visitors. But how do you know if your website design is effective? This is where website design evaluation comes into the picture. By scrutinizing your website's design, you can uncover its strengths and weaknesses. You can discover opportunities for improvement.

Regular website reviews are essential to ensuring that your site is functioning optimally. They help ensure that it’s providing a seamless user experience. Doing so helps you identify and address any issues that are hindering your website's performance and, in turn, turning visitors away. Rigorous website reviews help ensure that your website is optimized for search engines, mobile devices, and your target audiences.

How to evaluate website usability

When reviewing your website’s design, you must consider its usability. An easy-to-use website improves user satisfaction. It reduces bounce rates and increases user engagement. Consider the following factors when evaluating a website's usability.


A website should have clear and intuitive navigation that allows visitors to easily access the information they need. The navigation labels should be concise and descriptive, guiding site visitors to the relevant pages.

Clear and concise content

Your website’s content should be informative. It should be relevant and concise. Ensure that the website's tone of voice aligns with your brand. The language used should be clear and simple. This makes it easy for users to read and comprehend your content.


The size and typeface of the text on your website are critical to user readability. Ensure that your website’s text is legible and easy to read by choosing a clear, large typeface and using sufficient contrast between the text color and the background color.

Website design evaluation criteria

When evaluating a website's design, there are two main criteria to consider. These are usability and visual appeal. Both of these elements help you create a website that engages users and meets their needs.


Usability is all about making a website easy and intuitive to use. To evaluate usability, consider the following. 

  1. Navigation: Is it easy to find what you're looking for on the website? Are the menus and links intuitive and clearly labeled? Can users find their way around the site easily?
  2. Clear and concise content: Is the content on the website easy to understand? Does it answer users' questions clearly and concisely? Does it use plain language that is accessible to all users?
  3. Readability: Is the text on the website easy to read? Is the font size and style appropriate for the content? Is there enough contrast between the text and the background?

Visual appeal

Visual appeal is all about making a website look attractive and appealing to users.

To evaluate visual appeal, consider the following.

  1. Color scheme: Does the website use a consistent color scheme that complements the content? Are the colors visually pleasing and easy on the eyes? Does the color scheme reflect the website's brand and purpose?
  2. Layout: Is the website's layout well-organized and easy to navigate? Are the sections of the page clearly defined? Does the layout make it easy for users to find what they need?
  3. Consistency: Is the website's design consistent throughout? Does the design match the website's brand and purpose? Are there any inconsistencies or conflicting design elements?

By evaluating both usability and visual appeal, you can ensure that your website meets the needs of its users and engages them effectively. Keep these criteria in mind when evaluating your website's design. Use them to guide any improvements you make.

Gathering user feedback

When evaluating website design, a valuable source of feedback is from actual users. Here are some ways to gather user feedback.

Conducting user surveys

Through user surveys, you can collect feedback from a wide audience. You can use tools like SurveyMonkey or Google Forms. These allow you to create surveys and distribute them through social media, email, or your website. Keep the questions short and targeted, focusing on specific aspects of your website's design, such as navigation or visual appeal. Consider offering an incentive for completing the survey.

Conducting usability tests

Usability testing involves watching real users interact with your website and recording their actions and feedback. This can be done in person or remotely through tools like UserTesting or UsabilityHub. Usability testing can reveal pain points in your website's design that you may not have noticed yourself. It can provide insights into how users think and feel about your website.

Analyzing user feedback

Whether it's through surveys, usability testing, or other sources, be sure to carefully review and analyze all user feedback. Look for patterns and trends, and prioritize changes based on the most common complaints or suggestions. Remember to take feedback with a grain of salt. Not all users will have the same experience or preferences.

By gathering user feedback, you can better understand how your website design is perceived. Additionally, you can understand how it can be improved. Use this feedback to guide your design decisions. Use it to make changes that will benefit your users' experience.

Tips to improve website design

Improving website design is an ongoing task that requires staying updated on the latest trends and technologies. Here are some tips.

Simplify navigation

A website with a confusing or cluttered navigation menu can deter visitors from exploring further. Simplify your website's navigation by organizing your menu items clearly and concisely. Use drop-down menus when necessary. But don’t overwhelm your visitors with too many options all at once. Doing so will help visitors find what they are looking for. Plus, you’ll keep them on your website longer.

Use white space

White space, also known as negative space, is the empty space between content on a website. It creates a clean, uncluttered look. This makes it easier for visitors to focus on the content. Use white space to separate different sections of your website and highlight important information. This will make your website look more visually appealing. Plus, this will increase its readability.

Optimize for mobile devices

More than half of all website traffic comes from mobile devices. That’s why you must optimize your website for mobile users. Make sure your website is responsive and can adapt to different screen sizes. The content should be easily readable on smaller screens and buttons and links should be easy to tap. Optimizing for mobile devices will improve the user experience. It will increase the likelihood of visitors returning to your site.

Improve website speed

Slow loading times can be frustrating for visitors and can lead to them leaving your website before interacting with it. Improve your website speed by compressing large images, minimizing HTTP requests, and using a content delivery network (CDN). A fast-loading website will not only improve the user experience but also boost search engine rankings.

By implementing these tips, you can improve your website's design. In turn, you can create a better user experience. Keep in mind that website design is an ongoing task. It requires continuous updating and tweaking to stay relevant and effective.

Valuable tools to evaluate website design

Evaluating website design can be tough. But luckily there are several tools out there that can help make the process easier. 

Google Analytics

Google Analytics is a free tool. It provides detailed information about your website traffic. It also gives you insight into how users interact with your site. It provides a range of useful metrics. These metrics help you understand how users interact with your website. For instance, bounce rate, session duration, and pageviews.


Hotjar is a powerful tool. It helps you see how users interact with your site in real time. It provides heat maps that show where users are clicking, scrolling, and spending their time on your site. You can also record user sessions and see exactly how users navigate through your site.

Browser tools

Most modern web browsers come with a range of built-in tools. These can help you evaluate your website design. For example, Chrome DevTools enables you to inspect the HTML and CSS of your website, analyze network activity, and debug Javascript errors.

Evaluating your website design can be a challenging process. But it's essential to ensure that your site is performing as well as possible. The right tools help you understand how users interact with your site. Consequently, you can identify areas for improvement.

How to effectively evaluate and improve your website

To evaluate your website design effectively, you need to be clear about your design evaluation criteria. Usability and visual appeal are essential factors that determine your website's success. Consider using user feedback to gather insights about your website design, as it helps you understand user needs and adjust accordingly.

Technology is constantly evolving. And so are the user's preferences and needs. Therefore, it is essential to keep your website design updated by incorporating current trends, functionalities, and design elements. Consider regularly reviewing your website design and adjusting it to meet user needs, offer a unique user experience, and make the website visually appealing.

Remember to keep your website design up-to-date, provide a seamless user experience, and make the website visually appealing. Incorporating these best practices will improve your website's performance. This will make it more engaging and user-friendly, driving conversions.

Launching a well-designed website with B12

Don’t underestimate the power of having a website that delivers positive user experiences. A well-designed website can make a strong first impression on potential clients, nurture leads, and drive conversions. 

B12 is the best AI website builder for professional websites. Use B12 to launch a user-friendly site with brand consistency and all of the tools you need to look credible, engage clients, and grow online. Get started launching yours today.

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