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How to critique and improve your own website

2 June, 2023 · 5 min read·Website design
How to critique and improve your own website
Learn how to analyze your website objectively and make improvements through this easy-to-follow guide. Identify the strengths and weaknesses of your website with pro tips on effective website critique.

Keeping your website up to date can seem challenging, but one essential tool you can use to help improve your website is self-critique. You must be able to assess your website's design, content, and functionality as the first step toward improving it!

Self-critique of your website can be done through various channels. Keep reading to explore the process of self-critique and how to improve your website on your own.

Self-critiquing your website

Self-critique is a critical factor in improving your online presence. Critiquing your own work involves taking a step back. It involves evaluating your website's design, content, and functionality from a different perspective. This lets you identify areas that need improvement. Afterward, you can take the necessary steps to make your website more effective. This allows you to make it engaging for your audience.

Why self-critique is important

Self-critique is important. It helps you identify the strengths and weaknesses of your website design and content. Critiquing your own work allows you to take a more objective approach. It helps you evaluate your website from your audience’s perspective. Plus, this helps you identify areas that may be confusing or frustrating for visitors. Consequently, self-critique helps you implement changes to improve their experience.

The benefits of self-critique

Self-critique lets you stay up-to-date with the latest design trends and online best practices. This allows you to make changes to your website. Consequently, you can keep it relevant, engaging, and effective for your audience. Additionally, self-critique helps build your skills as a website designer or writer. And this allows you to better articulate your ideas and communicate them to your audience.

How to critique your website

So how do you critique your website effectively? Start by defining your goals and identifying your target audience. From there, you can evaluate your website's design and content and test its functionality. You can then make changes based on your findings. By following these steps, you can improve your website's performance. You ensure that it meets your audience’s needs.

Identify your goals

So how to critique and improve your own website? First, know what you want to achieve with it. This involves identifying your website's purpose and goals. Whether it is to showcase your portfolio, sell products, or impart information, understanding your website's objectives will make it easier to evaluate its effectiveness and ensure you are on the right track.

Define the purpose of your website

The first step in identifying your goals is to define your website’s purpose. Why does it exist? Is it a personal blog or a corporate website? Knowing your website's purpose will help you tailor its design and content. In turn, this lets you effectively communicate your message to your target audience.

Determine what you want to achieve

Next, determine your website goals. Do you want to increase traffic, generate leads, or improve sales? Make sure to clearly understand your goals. This will allow you to measure your website's success. Plus, you’ll be able to make data-driven decisions when making improvements.

Identify your target audience

Who are the people that your website intends to serve? Knowing your target audience helps you create relevant and engaging content. It also guides your design choices and ensures your website is user-friendly and accessible to your intended audience.

Evaluate your design

An essential component of website critique is evaluating the design elements of your website. Your website's design is the first thing visitors notice. That’s why it should create a lasting impression. Below are some critical design factors to consider during a self-critique.


The layout of your website is how the various elements on a page are arranged. Consider if the layout feels cluttered or empty and ask yourself whether it visually leads visitors towards your desired actions on your site.

Color scheme

The color scheme you choose is critical for creating a consistent and recognizable brand identity. Evaluate whether the colors you chose match your website's mood and are visually pleasing, harmonious, and easy on the eyes.


Typography is often overlooked in website design. But it can have a huge impact. So choose a font that’s easy to read and visually appealing. It should be consistent across your site. You might also want to consider the line spacing and paragraph structure.


The images used on a website are often the first thing visitors see and should draw their attention. Evaluate whether the images you've used are relevant, high-quality (not blurry), and support your website's goals and branding. Checking for image size and placement considerations is also important as these can impact your website's load speed.

Evaluating these critical design factors may help you identify design issues that negatively impact your website and create an unpleasant user experience. Take note of these areas and consider what practical changes you can implement. What changes can enhance your website’s visual appeal?

Analyze your content

Your website's content is one of the most important aspects that require scrutiny. Make sure you assess it thoroughly. This way, you’ll know if it aligns with your goals. You can identify if it’s relevant to your target audience. 

Quality, relevance, and effectiveness

Evaluate the quality of your content. Consider its accuracy, clarity, and completeness. What makes content relevant? This depends on its ability to communicate your message effectively to your audience. Consider the effectiveness of your content by analyzing its impact on your readers. Does it persuade, inform, or entertain them?

Text, images, videos, and audio

Evaluate your written content and ensure that your message is clear, concise, and presented comprehensively. The images, videos, and audio on your website should also be analyzed. This is so you can determine their relevance, quality, and impact on your target audience.

Consistency and style

All the elements on your website should be consistent with your brand message and persona. Ensure that your content style is consistent throughout the website, including the tone of your writing, choice of vocabulary, and grammar.

User interaction

Your website's content should be interactive to keep your audience engaged. Analyze your website's content to determine if it invites user interaction and feedback. Consider adding elements such as forms, polls, and surveys to enhance user interaction and feedback. This will help you improve your website's effectiveness.

Test your functionality

Let’s say you're done evaluating your website’s design and content. It's now time to put its functionality and usability to the test. Here are some key areas to check.


Your website's navigation should be intuitive. It should be easy to use. Furthermore, it should be well-organized. Test the navigation menu and links to make sure they lead to the right pages and are not broken. Make sure you have a clear hierarchy of pages and sections. This helps users easily find what they're looking for.

Loading speed

Slow loading times can frustrate users and discourage them from staying on your site. Use tools like Google's PageSpeed Insights. This can test your website's loading speed. It can also identify areas that need improvement. For instance, you may have large images or videos. And these can take too long to load, impacting the user experience.


More and more people use mobile to access websites. That’s why it's crucial that your website is responsive and can adapt to different screen sizes. Test your website on different devices and browsers to make sure it looks and functions correctly.


Make your website accessible to everyone. It must be accessible for people with disabilities. Use tools like the WAVE (Web Accessibility Evaluation Tool) to test your website's accessibility and identify areas that need improvement, such as alt text for images or proper labeling of form fields.

Testing your website's functionality lets you identify any issues that may be hindering its performance. Once you've addressed these issues? Your website will be more user-friendly. Plus, it will be more effective in achieving your goals.

Acting upon your critique

With your critique wrapped up, you need a plan to take action and make necessary changes. Here's how we suggest approaching the implementation.

Prioritize changes

Review your self-critique findings and prioritize the changes you need to make. Lets’s say your website's loading speed is slow. Then you may want to prioritize improving its performance. Alternatively, if your website's aesthetics are outdated, you may want to prioritize updating its design.

Implement changes

Do you have a prioritized list of changes? You can then start implementing them. Note that you may need to hire a professional to help you. This depends on your website's platform and your technical expertise. However, many changes can also be made by yourself.

Test your improvements

After implementing the changes, it's important to test your website again. Why? So you can see if you’ve properly implemented all improvements. This lets you see if they’re working as they should be. This includes checking that all website pages load quickly. All website elements must be displayed correctly on different screen sizes. Don’t forget to check for broken links or errors as well.

Regularly conduct self-critiques

Finally, remember to make the self-critique of your website a regular practice. Do this to stay on top of any potential issues. Plus, this will let you continuously improve your website. Set a timeline for conducting future self-critiques. Depending upon how frequently you update your website, review and make necessary changes to your website every few months or so.

Elevate your site with B12

Improving your own website is a continuous process. But with regular self-critiques and improvements, you can create an engaging and efficient website that meets your audience's needs. By following our tips, you can conduct a self-critique of your website, make necessary changes, and regularly maintain and improve your online presence.

If the process seems overwhelming or you simply don’t have the time to conduct a self-critique, consider a platform like B12. Our team of experts can serve as an extra pair of eyes and help you identify areas of improvement to your design, SEO, functionality, and content. What’s more, we can help with implementing any changes or updates you want to make on your site. Get started today with a free draft of your new site.

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