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How to build a website for your personal training business

29 June, 2023 · 5 min read·Website design
How to build a website for your personal training business
Learn how to create a professional website for your personal training business with these easy steps. Boost your online presence and attract more clients with your own customized website.

Today, people are more conscious about their health and well-being. Personal trainers are positioning themselves to cater to this growing demand by offering specialized fitness solutions to their clients. Having an online presence is no longer an option for an online personal trainer. It's a necessity.

A fitness website can be an excellent marketing tool to enhance your online visibility. It's not just a space to promote your personal training services. It also helps your potential clients get to know you better. 

Creating your own website website for your personal training business might seem daunting at first. That’s why you need the right tools and guidance. Read on to explore how to build a website for your personal training business.

Choosing a fitness website design for your personal training business

A website allows you to showcase your services. It helps you connect with potential clients. Plus, it helps you establish yourself as an authority in the fitness industry. 

Determine your brand identity and target audience

Before choosing a fitness website design, it's important to determine your brand identity and target audience. What sets you apart? What kind of clients do you want to attract? Are you looking to target fitness enthusiasts, athletes, or general fitness-conscious individuals? Your website design should align with your brand identity and messaging. Moreover, it should appeal to your target audience.

Focus on functionality and user experience

Your website design should prioritize functionality and user experience. Your website should be easy to navigate and load quickly. It should also be mobile-friendly. This is because more people search for personal trainers on their mobile devices. The design should also incorporate clear calls to action. For instance, booking a training session or signing up for a newsletter. This helps potential clients to easily take the next step in their fitness journey.

Choose a clean and professional design

In addition to functionality and user experience, your website design should be clean and professional. Avoid cluttered designs or distracting elements that can hinder your message and the functionality of your website. Utilize high-quality images and graphics that enhance your brand, but are not overwhelming or detracting. Your website is the face of your business online. It should reflect your professionalism and expertise.

Optimize for search engine rankings

When choosing a fitness website design, consider how it will perform in search engine rankings. Factors such as website speed, mobile responsiveness, and relevant keywords can affect your search engine ranking. Make sure that your website design is optimized for search engine rankings by incorporating relevant keywords and meta descriptions throughout your website content.

By considering your brand identity, target audience, functionality, user experience, and search engine optimization, you can choose a fitness website design that will help you attract and retain clients, and grow your personal training business.

Designing your personal trainer website

Want to create a visually stunning and user-friendly site that appeals to your target audience? Then you need to consider a few key elements. 

Let’s say you have a poorly designed website. This can make it difficult for visitors to find the content they're looking for. This results in high bounce rates and low engagement. On the other hand, a well-crafted website can help build trust with your audience and establish a professional image for your personal training business. Here are some important tips on how to design your fitness website.

Choose the right color scheme

Colors can invoke certain emotions and it's important to choose colors that resonate with your brand and your target audience. For instance, blue is a calming color and is often used on gym websites to convey a feeling of relaxation and trust. Meanwhile, red is an energetic color. It’s often used to convey excitement and passion.

Use high-quality imagery

Investing in high-quality imagery is paramount to creating a professional fitness website. Your website should be filled with visually stunning images that convey your message and your brand. Images can include photos of yourself, your clients, your gym, equipment, or even your personal training programs or personal training packages. High-quality images showcase the professionalism of your business and provide a visual representation of the results your clients can expect.

Keep navigation simple

Navigation is key to the functionality of your website. Visitors should easily find the information they are looking for. Keep your navigation simple and easy to follow. Ideally, your menu should be organized and easy to read. It should also be placed in a prominent location on your site. Use clear and concise labels for your pages. These should accurately describe what the page is about.

Create a mobile responsive site

It's important to ensure your website is mobile responsive, as most people browse the internet on their phones. Not having a mobile-responsive site can deter visitors from your site and may negatively impact your search rankings. Make sure your site is optimized for smaller screens. It should load quickly on mobile devices. A responsive website also ensures a consistent customer experience across all devices, reinforcing your brand and making it easy for visitors to engage with online training business.

Make your content easy to read

The font, font size, and color you choose can impact how your visitors perceive your website's usability. Ensure your content is scannable, with a legible font size and clear contrast between the text color and background. Consider breaking up long blocks of text with headers, bullet points, and images.

By following these tips, you can create a visually appealing and user-friendly website that showcases your personal training business and helps you reach your marketing goals.

Choose a website builder

Let’s say you have a plan for your website's content. Then it's time to choose a website builder. Here are some popular options.


WordPress is a widely-used website builder with a variety of templates and design options. This platform allows for customization with plugins and integrations. You can also hire a developer to create a custom WordPress theme.


Wix is a drag-and-drop website builder. It has a user-friendly interface. It offers a variety of pre-designed templates and design elements. You can customize your site with apps and integrations.


Squarespace is another drag-and-drop website builder that is known for its clean and modern design aesthetic. They offer a variety of templates and design options. They also offer e-commerce capabilities for selling your services or products.


B12 combines the benefits of working with a website builder and a web design agency. B12’s intuitive website editor makes it easy for you to publish quality content and make engaging web pages. Alternatively, you can request help from B12’s team to realize your website design goals. 

Other options

Other options for website builders include Weebly, Shopify, and GoDaddy's website builder. Be sure to consider your specific needs and budget before choosing a website builder.

Consider the design options and customization capabilities that each platform offers. It's also important to consider the platform's pricing and features. Make sure it fits within your budget and meets popular online personal trainer needs.

Create engaging content

You need to create engaging content that will keep your visitors interested.

Provide valuable information

Your visitors are coming to your website because they are looking for information and guidance related to fitness and personal training. Make sure you provide them with valuable and informative content that educates them and helps them achieve their fitness goals.

Use high-quality images and videos

Visuals are an essential part of any fitness website. Using high-quality images and videos can engage your visitors. It can enhance your website’s overall look and feel. Make sure you use images and videos that are relevant to your content. They should also showcase your expertise. For instance, it could focus on tips for a healthy lifestyle.

Share success stories

Share the success stories of your clients. This can be a powerful way to show potential clients what you can do for them. Highlighting their before and after stories or writing about their fitness journeys can inspire and motivate others to work with you.

Include calls to action

Make sure you include calls to action throughout your website. Whether it's a sign-up form, a contact form, or an invitation to schedule a consultation, calls to action can help convert visitors into clients. Be straightforward and clear about what you want visitors to do. In addition, make it easy for them to take action.

By following these tips, you can create a website that looks great and provides valuable information. Remember to continue updating your website with fresh content and stay consistent with your branding to build trust with your audience.

Launching personal trainer websites

Congratulations! You have worked hard to create a beautiful website that represents your personal training business. Now it's time to launch the site! Here are some steps to follow when launching your website.

Choose a web hosting provider

Before you can launch your website, you need to have a hosting provider. A hosting provider ensures that your website is accessible to the public. There are many hosting providers out there. Choose one that best fits your business needs. Look for a provider that offers 24/7 customer support and has a good reputation for uptime reliability.

Get your domain name

Your domain name is the address of your website. You want to choose a domain name that is easy to remember, relevant to your business, and available. There are many domain registrars out there. Prices can range from a few dollars per year to thousands. So do your research before making a choice.

Spread the word

Tell everyone about your new website. Make sure to add your website to your business cards, email signature, and social media profiles. Reach out to your existing clients and invite them to check out your new site. You can also create ads on social media platforms to attract new clients.

Measure your success

Use Google Analytics or another tracking tool to monitor your website traffic, bounce rate, and conversion rate. Use this data to make adjustments to your website. Leverage it to improve the user experience and increase conversions. Remember, launching your website is just the first step. Continuously update and improve your site to ensure its success.

Build a quality personal training website with B12

A high-quality website can make potential customers choose you over your competitors. That’s why working with a reliable partner, such as B12, is essential.

Launch a beautiful, professional website in 30 days or less with B12. Start by seeing a free draft in 60 seconds, then work with expert designers and copywriters to personalize and refine it. Finally, launch it and use client-engaging tools like invoicing, intake, contracts, and more to grow your business.

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