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How much do web designers charge?

5 May, 2023 · 5 min read·Website design
How much do web designers charge?
Discover the different factors affecting the cost of web design in this blog post. Learn how web designers charge and find out ways to get the best value for your budget.

Web design is essential in any effective digital marketing strategy. However, the cost of hiring a professional web designer can vary significantly. For instance, expertise matters a lot and influences the rates of web designers. Freelance designers who are reasonably skilled tend to charge around $75 at an hourly rate. 

It is important to understand the hourly rates for web design to budget appropriately and avoid overpaying for services. In this blog post, we will explore the factors that affect web design hourly rates. We’ll also offer tips and tricks for negotiating the right rate for your project. Keep reading to discover how to find the right web designer within your budget.

Understanding web design hourly rate

Web design is essential when building a website or online business

Do you run a small, medium, or large business? Then you need a website that represents your brand accurately and connects with your target audience. You need a website that drives conversions. 

The process of developing a website involves several stages like designing, coding, testing, and deployment. Among these, web design is perhaps the most critical. Why? Because it's the first thing visitors notice when they land on your site.

Understanding web design hourly rates is an essential aspect of building a website, and it's crucial to know what factors affect these rates. Knowing these variables can help you budget effectively, avoid misunderstandings with your prospective web designer, and help you make informed decisions. The hourly rates differ across regions, agency size, web designer experience, website complexity, and contract duration, among other factors.

Generally, web design costs more in developed countries than in developing countries. This is due to differences in income levels, demand, cost of living, and business regulations. But this doesn't mean you can't find affordable web design services in developed countries. It doesn’t mean that you should choose a web designer solely based on their region. It's vital to consider a web designer's experience, portfolio, and online reputation before hiring them.

Factors affecting web design hourly rates

Web design is a highly sought-after professional service that has gained immense importance over the years. For clients, it is essential to know why web design rates might differ so that they can make informed decisions when hiring a web design professional. Clients should carefully assess what they require and find a web designer whose expertise is well-suited to their budget and web design project requirements.


One of the primary factors affecting web design hourly rates is the level of expertise of the web designer. An entry-level web designer tends to charge lower rates compared to seasoned professionals who have a wealth of experience and skills that they can offer clients. 

Industry and project complexity

The complexity of the web design project also influences the hourly rate, as complex projects require more expertise, time, and effort. Similarly, the industry that the client operates in may also impact the web design rate, as some businesses require more specialized knowledge and skills than others.


Web design hourly rates also vary depending on the location of the web designer. Let’s take web designers based out of premium locations such as New York and San Francisco for instance. They may charge higher rates compared to those based in smaller towns or rural areas. The cost of living in the designer's location, as well as the competition for web design services in that region, are also important factors that affect hourly rates.

Tools and technology

Another critical component of web design hourly rates is the technology and tools used by the web designer. A skilled web designer with advanced technology and cutting-edge tools can produce web designs that are superior in functionality and user experience, resulting in higher rates. Alternatively, a designer using off-the-shelf web design tools may charge lower hourly rates. 

Average web design hourly rates across different regions

You may be wondering how much web designers charge for their services. Web design pricing varies depending on different regions. Let’s take a look at the United States. Here, the average hourly rate for web design ranges from $50 to $150. Meanwhile, in Canada, it is around $65 to $170 per hour. Europe's top hourly rates are in the United Kingdom and Switzerland, where they range from $60 to $200. The hourly rates in Asia and Africa are much lower, where top rates barely reach $50 per hour.

In addition to geographic locations, the industry and experience level of the web designer also impact the hourly rates. For instance, freelance web designers have lower rates than web design agencies since they don't have a team to back them up. However, they may lack the necessary experience to create high-quality websites. More experienced web designers charge higher rates, but they also produce superior quality work that meets the client's needs.

Meanwhile, if the web design project requires specialized skills and advanced techniques, the hourly rate would undoubtedly be higher. And if the project requires additional services such as copywriting, photography, or web development, the hourly rate for the project would be higher than typical web design projects.

The size of the client's business can also affect the web design hourly rate. Clients with a higher budget can opt for premium web designers, whereas small businesses or startups with limited budgets may have to settle for less experienced web designers or freelancers. It is essential to keep in mind that not all web designers with lower hourly rates provide inferior work, but it is always wise to check their portfolio and past client reviews to ensure that they are the right fit for the project.

Freelance vs. agency web design hourly rates

You have two options for web design. You can hire a freelancer or work with an agency. You need to carefully consider your options before making a decision. Factors such as budget, project complexity, and turnaround time can ultimately determine which option you go for.

Freelance web designers

Freelancers usually have lower hourly rates than agencies. This is because they have fewer overhead costs such as rent, utilities, and employee benefits. Additionally, freelancers are more flexible in terms of working arrangements. This makes a freelance web designer an attractive option for small-scale projects. But you should keep in mind other factors when working with a freelancer. For one, it means you're solely relying on them to handle all aspects of the design process.

Web agencies

On the other hand, agencies have higher hourly rates but come with more experience and resources. They have a team of designers, developers, writers, and project managers. All these individuals work together to deliver a finished product. This can help you save time. Plus, this improves the quality of the final product. However, their approach can be more rigid and may involve more administrative work to get started.

Either way, you need to weigh the pros and cons. Doing so helps you decide what's best for your project. Let’s say you have a small project and only need a basic website. Perhaps you're also working with a tight budget. Then hiring a freelancer might be your best option. But let’s say you have a large-scale project that requires extensive collaboration and resources. Then you'll likely want to work with an agency.

Negotiating web design hourly rates: tips and tricks

When it comes to negotiating web design hourly rates, there are a few strategies to keep in mind. 

Do your research

You must research the average rates in your area. This will give you a baseline to work from. Additionally, this ensures that you're not being overcharged. 

Consider key factors

You may want to consider your budget and the scope of your project when discussing rates with a potential designer. Also consider the designer’s experience and skill level. A more experienced designer may charge higher rates. But they may also be able to complete the project more efficiently. Plus, they may produce better results. It's up to you to decide whether the extra cost is worth it based on your project goals and budget.

Negotiate rates

One strategy for negotiating rates is to offer a larger project or a longer-term contract in exchange for lower rates. This can be a win-win situation for both parties. The designer will have a longer-term commitment, and you will receive a lower rate for your project. But make sure you're not sacrificing quality for a lower rate.


Keep communication lines open. Be honest about your budget and expectations. A good designer will work with you to find a solution that meets your needs without compromising quality. By being flexible and open to negotiation, you can find a web designer who will deliver great results within your budget.

Finding the right web designer within your budget

When finding the right web designer within your budget, remember that you often get what you pay for. It may be tempting to opt for the lowest hourly rate possible. But keep in mind that this could ultimately result in a subpar website. Instead of solely focusing on cost, consider the web designer's portfolio, experience, and communication skills to ensure you choose a skilled professional.

Another approach to finding a web designer within your budget is to prioritize your needs for the website. Determine what features and functionalities are essential versus what would be nice to have but aren't necessary. This could help you narrow down your options. It can help you find a web designer who can deliver what you need within your budget.

Additionally, don't be afraid to negotiate with a web designer. It's important to respect their skills and experience. But it's also important that you’re getting a fair rate. Be open and honest about your budget and requirements. Then see if the web designer is willing to work with you to find a solution that works for both parties.

Also, consider alternative options such as website builders or hiring a novice web designer who may have lower rates. However, keep in mind that these options may come with trade-offs. These include limited customization or potentially less experience. Ultimately, you need to weigh your options. Try to find the balance between cost and quality that works for your project.

Try B12 for your web design needs

At B12, we offer web design services suited for various budgets. Whether you want to try out a website builder or work with an agency, B12 combines the best of both worlds through our use of AI and human experts.

The B12 Editor makes it easy to launch a professional website in 30 days or less. Start by seeing a free draft in 60 seconds, then work with expert designers and copywriters to ensure it reflects your branding. Get started today!

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