Artificial intelligence

Slowly but surely, artificial intelligence (AI) has turned into one of the most prominent trends in tech. AI is one of the fastest and most powerful ways to launch and maintain a website.

At B12, we use AI technology to automate parts of the web design process, allowing you to create launch-ready websites quickly. Our AI model helps cut costs early on and brings your service to customers as fast as possible without sacrificing design quality.

We also use AI to offer SEO, email marketing, blogging, and online scheduling tools that integrate with the design and function of your site, helping you save money and eliminate third-party services.

This guide will help business owners like yourself develop a website that successfully converts visitors to customers.

Immersive layouts

For the past twenty years, web designers have been perfecting the art of web design into something simple, beautiful, and structured. Today, no matter how many websites you visit throughout the day, you’ll probably notice that they all look and function relatively the same.

While this saved us from bloated websites that were dated before they went public, it’s also resulted in a grid-based standard that makes it difficult for new sites to stand out among the crowd. Fortunately, there are plenty of other ways to create immersive, interesting website layouts that will set you apart from the competition.

For something outside of the box, you can utilize asymmetry, which deconstructs traditional grids and pulls visitors in immediately. If you’re looking for a more interactive approach, split content allows you to pair important text with interactive modules and photographs, adding depth to the information provided.

Micro-animations

Micro-animations are small but powerful animations used to direct a visitor through a website layout. Unlike standard animations, which draw the user's attention and signify an event, micro-animations are part of the design itself.

Micro-animations have two primary uses. First, they can be used to liven up a website and make it seem more playful through animated elements in the background that are fluid and subtle.

The second way to use these animations is to aid the user's experience using your website. These animations can show how a product moves or push visitors toward certain aspects of your website's UI.

3D rendering

While flat design has been the dominant design trend for the last 10 years, we're now experiencing a reversal where organic, 3D renderings will replace ambiguous 2D designs.

Similar to micro-animations, 3D elements are subtle design choices that give your users a better idea of objects or concepts that translate poorly on a 2D screen. For example, you can use 3D renderings to show how furniture looks from all angles or how obscure imagery fits into the context of what you're describing.

3D renderings are going to be especially crucial as VR and AR technology continue to take off, so now is the perfect time to get a head start!

Voice user interfaces

Voice-based UIs have come a long way since Siri first hit smartphones in 2011. Today, most of us interact with technology using our voice at least a few times a day because it's so easy! It's arguably the simplest way to interact with tech thus far, and that makes it a powerful addition for any website.

The extent to which you implement VUI is entirely up to you and your website's unique needs. You can add it to all of the search bars on a website layout, or even incorporate a basic virtual assistant that accepts simple commands for faster website navigation.

Accessibility

Accessibility may not be something that the majority of users need, but if you want to create an inclusive, user-oriented website, it's an absolute must. Accessibility is any kind of design that enables users with disabilities to easily use your website.

VUIs and AI technology are some of the best ways to bring your service to disabled users, though every user will have different needs. Screen readers and other assistive technologies can bring your service to a broader audience, benefitting you and your customers.

It's important to note that some countries have laws regarding accessibility in web design, which is yet another reason to start looking into it if you haven't already!

Dynamic content

As personalization becomes the norm, business owners are relieved to have access to a powerful tool: dynamic content. Dynamic content is any content on your website that changes based on the user.

A simple example of dynamic content is personalized advertising, which shows advertisements to consumers that are relevant to their age, preferences, and gender. By understanding these target audiences yourself, you can implement similar approaches to your website visitors.

You can offer further personalized experiences to repeat customers by referencing their history on your website. Showing them past purchases, related products, and catered services all work together to create a more engaging site.

Bold colors

Finally, one of the most straightforward trends is also one of the most essential, and that's bold colors. So much of the last decade has focused on using clean, almost sterile website layouts that are, frankly, becoming bland.

When used correctly, dramatic color choices can instantly help you stand out among the competition and attract potential customers. Color can be used to evoke emotions and convey what your brand is all about.

Adding color doesn't have to mean cluttering your website layout, either. You can replace existing white spaces with confident color choices that starkly contrast the safer shades made popular over the past decade. Here's some of the biggest graphic design trends to look out for in 2023.

The smartest way to get ahead in 2023

With changing technology, user expectations, and design trends, it's the perfect time to consider the future of your website and try new things! If you’re ready to update your current website or start from scratch, B12 can help. B12 uses AI technology to create a free draft of your new site in seconds. You can then work with experienced designers to personalize and launch your website.

Our flexible solutions grow with your website, allowing you to keep up with expectations in 2023 and beyond. If you’re interested in seeing B12’s technology in action, you can try it now at no charge.