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Which SEO metrics to track + SEO tracking tools to use

26 June, 2023 · 5 min read·SEO
Which SEO metrics to track + SEO tracking tools to use
Learn how to choose the right SEO metrics to track, and discover the best SEO tracking tools to help you measure and improve your website's search engine optimization performance. Boost your online presence with data-driven insights from our latest blog post.

SEO tracking is an essential part of improving your website's search engine rankings. By tracking various metrics, you can identify areas for improvement and adjust your strategies accordingly. In this blog post, we will discuss which SEO metrics to track. We’ll also explore the best SEO tools to use for tracking them.

SEO tracking

For any website owner, keeping track of their SEO metrics is essential for improving their online visibility and rankings. SEO tracking involves monitoring various metrics, such as organic traffic, backlinks, and keyword rankings, which affect a website's visibility on search engines. By tracking these metrics, website owners can understand which strategies are working and which need to be adjusted to maximize traffic, leads, and revenue.

What is SEO tracking?

SEO tracking refers to the process of measuring and analyzing a website's performance across various metrics to monitor its search engine ranking. It involves using tools to monitor a website's organic search traffic, keyword ranking, backlinks, click-through rates, and other important SEO metrics. The resulting data helps website owners understand whether their site is performing well or not. It informs them whether their SEO strategy is working effectively.

Why is SEO tracking important?

SEO tracking provides website owners with valuable insights into how their website is performing. It lets them know how well their content is resonating with their target audience. It helps website owners understand how their SEO strategy is affecting their website's visibility and ranking on search engines. Moreover, tracking these metrics can help owners identify website issues that could be hurting their rankings, such as high bounce rates, slow page speed, and low conversion rates. By addressing these issues, website owners can improve their website's performance. Consequently, they can boost their search engine ranking.

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Essential SEO metrics to track

To properly gauge the effectiveness of your SEO strategy, it's important to track certain metrics. Here are the essential SEO metrics that you should be monitoring.

Organic traffic

Organic traffic refers to the number of visitors who land on your website from a search engine results page (SERP). It's important to track this metric. Why? It reveals how successful your SEO efforts are in driving traffic to your website.

Keyword rankings

Keyword rankings indicate how high your website is ranking for specific search terms. It's crucial to monitor this metric as it shows how well your website is optimized for the keywords you're targeting.


Backlinks refer to the number of external websites linking back to your pages. This metric is important as it signifies your website's authority and credibility in the eyes of search engines.

Click-through rate

Click-through rate (CTR) refers to the percentage of users who click on your website's link after seeing it on a search results page. This metric is essential as it reveals how effective your title tags and meta descriptions are in attracting clicks.

Advanced SEO metrics to track

Taking your SEO tracking to the next level requires monitoring some advanced metrics that could impact the way you optimize your website.

Conversion rate

Tracking your website's conversion rate will help you evaluate the effectiveness of your SEO campaigns. A conversion rate represents the percentage of website visitors who take a specific action on your site. This could be making a purchase or filling out a contact form. A low conversion rate could be an indicator of poorly optimized landing pages or a weak call-to-action (CTA) strategy.

Page load time

Your website's page load time plays a crucial role in user experience. It could also affect your search engine rankings. Say your site takes too long to load. Then users will likely bounce and go to another site. Monitoring your page load time will help you identify speed issues and determine the necessary actions to speed up your site.

Mobile responsiveness

With mobile users accounting for a large percentage of online searches, optimizing your site for mobile responsiveness has become a necessity. Tracking this metric will help you ensure your website is accessible and user-friendly to mobile users, thus improving the chances of converting them into paying customers.

Dwell time

Dwell time refers to the amount of time users spend on a webpage before returning to the search results. You should aim for a longer dwell time as it indicates that users find your content valuable and engaging. If your dwell time is low, you may need to improve your content quality, layout, and design.

Tracking advanced SEO metrics is critical to gaining a competitive edge and optimizing your website for search engines and users. By keeping a close eye on these metrics, you can identify areas for improvement. You can make data-driven decisions to enhance your website's performance and achieve your SEO goals.

SEO tracking tools for beginners

As a beginner, it can be overwhelming to choose and use SEO tracking tools effectively. The good news is that some beginner-friendly tools effectively track essential SEO metrics. Here are the groups of SEO tracking tools for beginners that you should consider using.

Google Analytics

Google Analytics is a beginner-friendly and free SEO tracking tool. It allows you to track website traffic and analyze user behavior. It provides data on essential SEO metrics like traffic sources, bounce rate, time on page, and conversion rate. The tool is easy to use. Plus, you only need to connect your website to Google Analytics to get started.

Google Search Console

Google Search Console is another free and beginner-friendly SEO tracking tool that enables you to optimize your website for search engines. It provides useful data on website traffic, search queries, and backlinks. Also, the tool alerts you of any errors or issues that may affect your website's search engine ranking.


Moz is a powerful SEO tracking tool that is beginner-friendly. The tool offers comprehensive data on essential SEO metrics, including website traffic, keyword ranking, and backlinks. It also gives you insights into optimizing your website for search engines. Moz is a paid tool, but it's worth the investment for beginners.


Ahrefs is another powerful SEO tracking tool that beginners can benefit from, although the tool is more geared toward pro users. Even as a beginner, you can still use the tool to track essential SEO metrics like keyword ranking and backlinks. You can use Ahrefs to analyze your competitor's website and understand their SEO strategy. The tool is paid, and it's recommended for beginners who are serious about tracking their SEO metrics.

As a beginner, you don't have to feel overwhelmed in tracking essential SEO metrics. You can start by using beginner-friendly tools. For instance, Google Analytics and Google Search Console can help you get started. And as you progress, you can upgrade to more powerful tools like Moz and Ahrefs. Remember, the key to SEO tracking success is to start today and make data-driven decisions.

SEO tracking tools for pros

When it comes to advanced SEO tracking, there are a plethora of tools available. These will help you gather a more comprehensive understanding of your website's performance. Here are some top-rated SEO tracking tools for pros that can help you go beyond surface-level metrics.


SEMrush is a powerful all-in-one SEO toolkit that offers a wide range of features, including keyword research, competitor analysis, site audit, and more. It also lets you track your website's organic visibility, traffic, and keyword rankings. With SEMrush, you can monitor your backlinks, identify opportunities for link-building, and track mentions of your brand across the web.

Screaming Frog

Screaming Frog is a popular SEO spider tool that crawls your website to identify technical issues that might be affecting your site's search engine rankings. It lets you analyze your website structure, internal linking, page titles, and meta descriptions. You can also use it to extract data from your website. Then you can export it in CSV format for further analysis.


Majestic is a backlink analysis tool that allows you to track your website's link profile and monitor your competitors' backlink strategies. It also provides metrics like Trust Flow and Citation Flow, which indicate the authority of a domain or page. With Majestic, you can analyze the quality and relevance of your backlinks, identify toxic links, and build a stronger link profile.


Serpstat is an all-in-one SEO platform that offers a comprehensive suite of tools, including keyword research, site audit, backlink analysis, and competitor research. It also provides data on rankings, traffic, and visibility, as well as insights into your website's on-page optimization. Serpstat's reporting features allow you to generate white-label reports for clients and stakeholders.

Choosing the right SEO tracking tools helps you measure the success of your SEO efforts and make data-driven decisions. With the help of these advanced tools for pros, you can track a wide range of metrics and gain insights into areas where you can improve your website's rankings and visibility. So, invest in the right SEO tracking tools and start monitoring your website's performance to achieve optimal results.

Making the most of your SEO tracking results

Tracking your SEO metrics is important, but it's only half the battle. So how do you truly make a difference in your website's SEO performance? You need to analyze the data and use it to inform your strategies. Here are some tips.

Analyzing trends

After tracking your essential and advanced SEO metrics for some time, look for trends in the data. Are there certain web pages or keywords that are consistently performing well? Are there areas that need improvement? Use this information to guide your content creation and optimization efforts.

Setting goals and benchmarks

Once you have a clear understanding of your current SEO performance, set goals and benchmarks for improvement. Aiming for a certain increase in organic traffic or a higher conversion rate can help keep you focused on what matters most.

Making data-driven decisions

Make changes to your website or content by relying on data to guide your decisions. Don't base your choices on what you think might work or what your competitors are doing. Use the insights gained from your SEO tracking to make informed decisions that are proven to work.

Adjusting your SEO efforts accordingly

Finally, be willing to adjust your strategies as needed. You may find that certain tactics aren't producing the desired results, or that unexpected changes in the search engine algorithms are impacting your rankings. Stay flexible and willing to pivot based on the data you collect.

By analyzing your SEO tracking results, setting goals and benchmarks, making data-driven decisions, and adjusting your strategies as needed, you can make a significant impact on your website's search engine rankings. Don't let the powerful information at your fingertips go to waste - start putting your results into action today.

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