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The best email marketing tools of 2023

9 June, 2023 · 5 min read·Email automation
The best email marketing tools of 2023
Discover the top email marketing tools for your business in 2023 with our comprehensive guide. Make informed decisions and drive more growth with high-performing email campaigns.

Email marketing is an effective way to reach out to customers. It is a cost-efficient and highly targeted method to promote products and services directly to consumers. That's why 69% use email to promote their content. 

As the world becomes increasingly digitized, the importance of email marketing has only grown. This makes it imperative for businesses to stay in tune with the latest email marketing tools and trends. In this blog post, we will explore the top email marketing software tools of 2023.

The top email marketing tools of 2023

In 2023, email marketing software tools have become more sophisticated. They offer a wide range of features and functionalities that allow businesses to automate and personalize their email marketing campaign. The top email marketing tools of 2023 are designed to make email marketing easy, efficient, and effective. 

Mailchimp as an email marketing tool

Mailchimp is a popular email marketing software tool in the market. It has over 18 million users worldwide. It is known for its ease of use and affordability. As an email marketer, you can benefit from its robust features. Mailchimp offers a range of templates, automation features, and analytics tools that help businesses build and manage their email campaigns effectively. 

Mailchimp's popularity

Mailchimp is one of the most dominant email marketing tools in the market. It has an extensive feature list and a reputation for excellent integration with third-party apps. This platform offers businesses a range of templates and designs which can be used to create custom email campaigns and newsletters that reach their targeted audiences.

Guide to Mailchimp login and creating email newsletter

The Mailchimp login process is straightforward. Once users accomplish a signup form and create an account , they can start creating newsletters and emails using different templates and tools provided. The platform also offers features for designing segmented campaigns, triggered emails, and A/B testing. Businesses can also use Mailchimp's analytics tools to track their email campaigns’ performance. They can also use it to optimize their campaigns for better results.

Comparison with other email marketing tools

Mailchimp is a popular email marketing tool. But it’s not the only tool that businesses need to create successful email campaigns. Other email marketing tools offer unique features and pricing models that might better suit the needs of some businesses. Therefore, businesses need to evaluate all the available options to choose the best-suited email marketing tool for their particular requirements.

Benefits of using Mailchimp in email marketing

Mailchimp allows for scalability. Are you a fledgling startup or a global enterprise? Regardless of which, Mailchimp's features are designed to meet the needs of all kinds of businesses. Additionally, Mailchimp has a robust customer support system. It has online communities, chat support, and documentation. Businesses can use these features to address their concerns or get assistance when they need it.

Drawbacks of using Mailchimp in email marketing

Despite Mailchimp offering several benefits when it comes to email marketing, it’s not without its drawbacks. Although it provides a range of templates, some users may find them lacking in design flexibility. The prices for Mailchimp’s paid plans can also get pretty steep as the number of your contacts increases. Moreover, Mailchimp only provides priority support for its highest paid plan. For its free version, you’ll only get email support for the first 30 days. 

B12 as a Mailchimp alternative 

If you’re looking for an alternative to Mailchimp, look no further than B12. B12’s email marketing and automation capabilities guarantee that you can engage your contacts through high-quality emails. When it comes to templates, B12 provides industry-specific email templates that you can use for your particular business needs and requirements. 

B12’s pricing is cost-effective for service businesses since it comes with other tools you can use to engage your prospective clients. Aside from email marketing and automation, the platform comes with online scheduling, payments and invoicing, and client intake forms. What’s more, B12 provides unlimited chat and email support for all clients regardless of the plan you have.  

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Best email marketing automation platforms

Marketing automation platforms are designed to help businesses automate and optimize their email marketing campaigns. They offer a range of features that make it easier to manage large email lists. They help businesses create targeted campaigns and track results.

Marketing automation platforms and Blue Host are two of the most popular marketing automation platforms available, both offering a range of features to help businesses automate their email marketing campaigns. These tools are designed to help businesses save time and money. It does so by automating repetitive tasks and streamlining email marketing workflows.

Features comparison between different marketing automation platforms

When choosing a marketing automation platform, consider each platform’s features. and Blue Host both offer a range of features, including email list management, transactional email template, analytics, and more. However, there are some differences between the two platforms. These include pricing and the level of customization available.

Benefits of using automation in email marketing

Using a marketing automation platform can help businesses save time. It can help them increase the effectiveness of their email marketing campaigns. By automating tasks like list management and email creation, businesses can focus on more important tasks like creating targeted content and analyzing campaign performance. Additionally, these platforms can help businesses easily segment their email lists, allowing for more personalized and targeted campaigns.

Overall, marketing automation platforms like and Blue Host can be a valuable asset for businesses looking to improve their email marketing campaigns. By automating repetitive tasks and streamlining workflows, businesses can save time. They can improve the effectiveness of their campaigns.

3 best free email marketing tools and services

Small businesses often have limited budgets, and free email marketing tools and services can be a great option for them. Below are the best free email marketing tools and services available in 2023.

Top three free email marketing tools and services

LookingLion, Mailers UK, and Free Email Providers are the top three free email marketing tools and services. LookingLion is a marketing automation platform that offers a free plan for businesses with less than 500 subscribers. Mailers UK is a UK-based company. It offers free email marketing services with no limit on the number of contacts or email addresses. Free Email Providers is a web-based service that offers free email marketing with features such as custom HTML templates.

Each tool's pros and cons

LookingLion's free plan offers basic automation tools, while its paid plans offer advanced features like custom workflows and analytics. Its email builder interface is user-friendly and easy to navigate. However, its free plan sends limited marketing emails per month, and the automation features are less powerful than those of paid plans.

Mailers UK offers a free plan with basic features like personalized email campaigns, customizable templates, and analytics. However, the free plan comes with a Mailers UK logo at the bottom of every email, and it only allows for one send per day.

Free Email Providers offer free email marketing services. It has a simple and easy-to-use interface. It allows custom HTML templates, but the drag-and-drop editor is not as user-friendly as other email marketing tools. The free plan allows only 500 contacts and 500 marketing emails per month.

Why free email marketing tools and services can be a viable option for small businesses

Free email marketing tools and services can be a viable option. Especially for small businesses with a tight budget. However, it is essential to keep in mind that they often come with limitations like limited email sends, branding, and limited automation features. But what if you're looking to send unlimited emails, bulk emails, or personalized emails? Do you need a software that comes with live chat support or automated email functionality? Businesses should then evaluate their requirements and compare the features and limitations of each tool before choosing a free email marketing tool or service.

4 online premium email marketing services

Looking for a top-of-the-line email marketing service? You may want to consider a premium option. These platforms offer advanced features that allow for targeted marketing, detailed analytics, and seamless integrations with other tools. Here are the four most premium email marketing services available.


Intuit offers a robust email marketing platform that is part of a comprehensive suite of business tools. Its drag-and-drop editor makes it easy to create professional-looking and personalized emails. And its reporting dashboard provides detailed analytics. This service also offers seamless integration with other Intuit products, such as QuickBooks.

Partners Email

Partners Email boasts an intuitive interface that is perfect for beginners. This platform is known for its advanced automation features, which allow businesses to create complex, multi-step campaigns. Additionally, Partners Email offers robust segmentation options, making it easy to target specific segments of a customer base.


Mailchimp is a popular choice for businesses of all sizes. This platform offers a user-friendly drag-and-drop editor. It also offers advanced automation options. Additionally, Mailchimp offers robust integrations with other business tools, such as Salesforce, allowing businesses to create a seamless marketing workflow.


Bluehost is a comprehensive suite of business tools that offers an email marketing platform as part of its package. This platform offers a variety of email templates to choose from, as well as advanced segmentation options. Additionally, Bluehost allows for seamless integration with other tools in its suite, such as website building and domain hosting.

Overall, businesses looking for the most advanced email marketing tools should consider these premium options. While the cost may be higher than other email marketing services, the advanced features and integrations they offer can make them well worth it for businesses looking to optimize their campaigns.

Future of email marketing

As technology continues to evolve, so will the way we approach email marketing. In the future, we can expect to see more advanced automation features and integration with other marketing channels. Additionally, privacy concerns will likely become more prominent, leading to more advanced segmentation and targeting options.

Engage clients with B12’s email automation 

We encourage readers to try out the email marketing tools discussed in this article to optimize their email marketing campaigns. By utilizing these tools, businesses can effectively reach their target audience. They can build brand awareness and increase customer engagement.

At B12, we offer an email automation tool that helps you streamline your email processes. Send emails that reflect your branding and set up automated email workflows. Sign up for free to start winning, attracting, and serving clients in no time.


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