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How to brand your emails to look more professional

20 August, 2023 · 5 min read·Email automation
How to brand your emails to look more professional
Learn how to elevate the professionalism of your emails with effective branding strategies in our latest blog post. Discover expert tips and techniques to create visually appealing and impactful email designs that leave a lasting impression on your recipients.

Email branding is an indispensable asset in the modern digital landscape. With this guide, you'll get actionable strategies and concrete techniques that will elevate your email game to a whole new level. Whether you're a business professional aiming to leave a distinct mark, an entrepreneur striving for credibility, or you're looking to streamline your online communications, this guide is your trusted companion to getting your email branding right.

Here, we'll break down email branding, offering practical tips and insights that can make a significant difference. The emails you send won't just be messages; they'll reflect your professionalism, attention to detail, and commitment to effective communication. The principles of email branding covered here will empower you to create emails that resonate and leave a lasting, positive impression.

What is branding?

Branding is key to creating a professional image for your business, and that goes for emails too. Today, where email is the main form of communication, you need branded emails that reflect your brand. 

The importance of branding your emails

A professional-looking email can make a lasting impression on recipients and help establish credibility for your business. It shows that you have invested time and effort in presenting a cohesive and well-designed message. By branding your emails, you ensure consistency across all touchpoints and create a professional image that resonates with your audience.

Creating a branded email layout

A well-designed email layout is key to branding your emails for a professional look. 

Understanding the key components of an email layout

An email layout typically includes a header, body, and footer. The header is where you can create a letterhead in Gmail, which often consists of your company logo, name, and contact information. The body is where you can put your message, images, etc. In the footer, you can add your signature.

How to create a letterhead in Gmail

In Gmail, you can add a letterhead to your messages to make them look more professional. Go to Settings in your Gmail account and select "General" for your letterhead. Click on “Create new” under the "Signature" section. Then you can add your logo, company name, and contact info. Make sure you save your changes.

Utilizing customized photos and graphics in your email design

Customized photos and graphics can make a significant difference in the branding of your emails. Consider using high-quality images that reflect your brand's identity and values. You can also create custom graphics or icons that align with your brand's aesthetic. By incorporating visually appealing images and graphics, you can create an engaging and professional email design.

Tips for selecting an aesthetic Gmail icon

The Gmail icon is an often overlooked element of email branding. You can customize the Gmail icon to match your brand's aesthetic by following these steps: First, select an icon that represents your brand well. It could be your logo or a unique symbol associated with your brand. Next, resize the icon to a suitable size using a graphic design tool. Once you have the resized icon, go to your Gmail Settings, click on the "General" tab, and scroll down to the "My Picture" section. From there, click on "Change Picture" and select the customized Gmail icon you've created.

By following these tips and utilizing customized photos, graphics, and icons in your email design, you can create a visually appealing and branded email layout that will leave a lasting impression on your recipients.

Using Gmail newsletter templates

Gmail newsletter templates offer a convenient and efficient way to create professional-looking email newsletters for your brand. These pre-designed templates are available within the Gmail platform and can be easily customized to match your brand's style and messaging. 

Exploring the benefits of Gmail newsletter templates

Gmail newsletter templates come with numerous advantages that can streamline your email marketing process. Firstly, these templates are designed to be visually appealing and easily customizable, saving you time and effort. They offer a range of layout options, allowing you to choose a design that best suits your brand's content and objectives. Additionally, these templates are mobile-friendly, ensuring that your newsletters look great no matter the device they are viewed on.

How to access and customize pre-designed newsletter templates

Accessing and customizing Gmail newsletter templates is simple. Within Gmail, navigate to the "Compose" button to start a new email. In the email composition window, click on the three-dot menu at the bottom right corner and select "Templates." From the templates library, choose the "Newsletter" category and browse through the available templates. Click on a template to preview it, and if you find one that matches your branding, click on the "Use template" button to customize it further.

Tips for selecting the right template for your brand

When selecting a Gmail newsletter template, consider your brand's visual identity, messaging, and target audience. Look for a template that aligns with your brand's colors, fonts, and overall design aesthetic. Pay attention to the layout options and ensure that the template provides ample space for your content while maintaining a clean and organized appearance. Moreover, consider the purpose of your newsletter – whether it's announcing promotions, sharing news, or providing valuable content – and choose a template that best supports your goals.

Best practices for customizing newsletter templates to match your brand's style

To make the most of Gmail newsletter templates, it's essential to customize them to reflect your brand's unique style. Start by replacing the default text with your own content, ensuring that it is engaging and relevant to your audience. Personalize the template further by adding your brand logo, tagline, and social media icons. Adjust the color scheme and fonts to match your brand's visual identity. Lastly, review the template for consistency and coherence, ensuring that all elements work harmoniously together to strengthen your brand's message.

By utilizing Gmail newsletter templates and customizing them to suit your brand, you can create professional and visually appealing email newsletters that capture your audience's attention. This allows you to consistently reinforce your brand image and messaging, ultimately building trust and credibility with your subscribers.

Designing professional-style emails

When it comes to branding your emails and creating a professional image for your business, the design and layout of your emails play a crucial role. 

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Tips for creating visually appealing email designs

To make your emails visually appealing and attention-grabbing, consider incorporating the following design elements.

  • Clear and concise subject line: The subject line is the first thing recipients see in their inbox, so make sure it is concise, captivating, and relevant to the content of the email.
  • Use white space effectively: Avoid clutter by utilizing adequate white space in your email design. This enhances readability and allows your key messages and visuals to stand out.
  • Simple and consistent layout: Keep your email layout clean, organized, and easy to navigate. Use a consistent color palette, font style, and formatting to maintain a cohesive and professional look throughout your emails.
  • Incorporate engaging visuals: Include high-quality and relevant images, graphics, and videos to capture your recipients' attention and convey your brand's message effectively.
  • Utilize a consistent color scheme: Choose a color palette that reflects your brand's identity and use it consistently throughout your emails. This creates a visually cohesive and recognizable representation of your brand.
  • Optimize for mobile devices: With more people accessing emails on their smartphones, it's essential to design mobile-friendly emails. Ensure that your email layout and content are responsive and easily readable on different screen sizes.

How to design an email template that aligns with your brand's style

Designing an email template that reflects your brand's style is essential for creating a cohesive and professional image. Follow these steps to design a template that aligns with your brand.

  1. Define your brand's visual identity: Identify the key visual elements that represent your brand, such as your logo, color palette, and font styles. These elements should be consistent across all your marketing materials, including your emails.
  2. Choose a responsive email template: Select an email template that is mobile-friendly and responsive across different devices and email clients. This ensures that your emails look professional and are easily readable on various platforms.
  3. Customize the template: Modify the email template to match your brand's visual identity. Insert your logo, use your brand's colors, and apply your chosen font styles. This customization adds a personal touch and reinforces your brand's identity.
  4. Test your design: Before sending out emails to your recipients, test your email template across different devices, email clients, and screen sizes. Ensure that the design remains consistent and visually appealing across all platforms.

Using color schemes and fonts to enhance the professionalism of your emails

Color schemes and fonts play a significant role in creating a professional and visually appealing email design. Here's how you can use them effectively.

  • Choose a color palette that reflects your brand: Select two or three primary colors that complement your brand's identity and ensure they are used consistently throughout your emails. Use lighter shades for backgrounds and darker shades for text or important elements to maintain readability.
  • Opt for professional and easy-to-read fonts: Select fonts that are legible and align with your brand's persona. Sans-serif fonts like Arial or Helvetica are popular choices for professional emails. Stick to one or two fonts to maintain consistency and avoid clutter.
  • Use font styles to emphasize key elements: Utilize bold, italics, or different font sizes to highlight important headings, subheadings, or calls to action. However, use these styles sparingly to maintain a clean and professional look.

Remember, the goal of your email design is to showcase your brand's professionalism while delivering your message effectively. By following these tips and incorporating your brand's visual identity into your emails, you can create professional-style emails that leave a lasting impression on your recipients.

Examples of attractive and well-designed emails

To inspire and guide you in creating your professional-style emails, here are a few examples of attractive and well-designed emails.

  • The minimalist approach: A sleek, clean email design with minimal text, ample whitespace, and eye-catching visuals.
  • The storytelling technique: A visually rich email that uses compelling images and concise, engaging copy to tell a story or evoke emotions.
  • The interactive email: An email design that incorporates interactive elements such as animated gifs, sliders, or quizzes to create an engaging and memorable experience for the recipient.

By incorporating these design strategies and drawing inspiration from successful examples, you can create professional-looking emails that leave a lasting impression on your recipients and reinforce your brand's image.

Wrap-up: using email branding to your advantage

Recap of the main points

In this blog post, we discussed the importance of branding your emails to create a professional look. We explored various aspects of email layout design, including creating a branded email layout with letterhead in Gmail, utilizing customized photos and graphics, and selecting an aesthetic Gmail icon. We also delved into the benefits of using Gmail newsletter templates and provided tips on customization. Additionally, we emphasized the significance of email signatures and offered guidelines for designing a branded signature. Lastly, we talked about designing professional-style emails and provided tips on visually appealing designs, templates, color schemes, and fonts.

Final thoughts on email branding

Branding your emails is crucial as it not only enhances the appearance of your emails but also contributes to establishing a professional image for your brand. By incorporating customized layouts, graphics, and aesthetics, you can ensure that your emails stand out and leave a lasting impression on recipients. Furthermore, utilizing Gmail newsletter templates and designing professional-style emails showcases your brand's consistency and attention to detail.

Implementation of tips and strategies

We encourage you to implement the tips and strategies provided in this blog post to elevate your email branding efforts. By paying attention to email layout, design, and signature, you can make your emails appear more professional and reinforce your brand's identity. Experiment with different templates, colors, and fonts to find a style that aligns with your brand's values and image. Remember that every email you send is an opportunity to leave a positive impression, so invest the time to customize and brand them effectively.

Enhancing your email branding journey

Branding your emails is an ongoing process. As your brand evolves and grows, so too should your email design. Regularly review and update your templates, layouts, and signatures to ensure they remain consistent and aligned with your brand identity. Stay updated with the latest trends in email design and take inspiration from other well-designed emails. By continuously enhancing your email branding, you can build credibility, professionalism, and brand recognition with each message you send.

Leveraging branded emails for your business with B12

Make your emails stand out and promote brand recognition with branded emails. With B12’s email marketing and automation solution, you can effortlessly create and send branded emails to reach out to your contacts. Your emails are automatically generated to match your brand’s colors, fonts, logo, and more. 

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