Web design for mortgage brokers

Look professional and generate more leads with a custom mortgage broker website

Alongside the explosive growth of the housing market these last few years, there has been a significant increase in online searches for mortgage brokers. As buyers and sellers look for an expert to work with, how effectively does your website sell your expertise, stack up to competitors, and make it easy to work with you?

With more borrowers than ever researching mortgage solutions and firms online, your website needs to make a lasting first impression, engage them toward conversion, and make their experience seamless. Your online presence should also help you save time and scale more efficiently. Modern web design, SEO best practices, and powerful online tools and integrations help you stand out and succeed in a highly competitive industry.

View our mortgage broker websites
Website design for mortgage brokers
Website design for mortgage brokers

The pillars of effective web design for mortgage brokers

Streamlines business operations

As a mortgage broker, you're always on call, navigating clients' expectations, emotions, and finances. You’re expected to respond fast without sacrificing quality. So, a website shouldn't add to your workload — it should alleviate it. The best mortgage brokerage websites facilitate client communications and digitize scheduling, document signing, and invoicing tasks.

Establishes trust and credibility

Before choosing a mortgage broker, borrowers look for evidence of trustworthiness. It starts with a reliable modern website that translates the complexities of mortgages into an easy-to-understand copy that puts the reader at ease. It also builds credibility through social proof, including client testimonials and five-star reviews.

Simplifies client engagement

A recent survey found that exceptional customer experience was almost as important to borrowers as getting the best interest rate. Your website needs to streamline the client experience so every client recommends you to their friends and family, and even leaves an online review. Improve their experience and stay in communication with a built-in contact manager, automated follow-ups, and simplified scheduling process.

Drives traffic and attracts new clients

Forty-three percent of clients research mortgage information online before they choose a broker. So above all else, your website must be built on SEO best practices to capture this traffic. It also has to include enticing conversion tools, like pop-ups, calls-to-action, and compelling content that capitalizes on this search traffic, converting more visitors to new clients.

Websites that simplify your mortgage firm's client-facing work

A proven strategy to scale your mortgage business

Build your custom online presence and drive more conversions with B12's unique combination of AI technology and experts in SEO, copywriting, and web design.


AI-generated first draft

AI is changing the world, starting with the first draft of your website. B12's advanced AI technology builds an industry-specific first draft of your website in 60 seconds or less that reflects your firm’s values. Built using the best practices for the mortgage broker sector, our AI-driven design is a fast, efficient way to draft the foundation of your new website.


B12 experts add personalization and value

You translate the complexities of the mortgage process for your clients, and we translate the complexities of web design. B12's design, copy, SEO, and launch experts help customize your website to showcase your brand and services to your target audience. We are here every step of the way and always available for updates after launch day.


Add powerful automations and online tools

Bogged down by paperwork and admin work? B12 has a growing list of client management tools designed to reduce menial, time-consuming tasks related to scheduling and invoicing. We help you incorporate tools into your website to facilitate mortgage negotiations, including online scheduling, client intake, live chat, eSignatures, automated reminders, and online payments.


Time to launch your new website!

Our AI-powered, human-centered approach to mortgage broker web design ensures we get you to the closing date, AKA launch time, in 30 days or less. After your site goes live, it's easy to make updates through the convenient B12 Editor or with help from our on-platform experts.

What design principles should mortgage broker websites follow?

The best brokerage websites drive new leads by including the following elements in their design:

  • Sleek, modern design
  • Mobile-responsive pages
  • Lightning-fast page speed
  • Straightforward navigation
  • On-page and off-page SEO best practices
  • Actionable CTA buttons
  • Visually striking images and banners
  • Well-timed pop-ups and other conversion tools
  • Reviews and testimonials from clients
  • Compelling website copy and informative blog posts

Scale your mortgage brokerage with an online presence that works as hard as you do

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Everything your business needs to thrive

What's the difference between a basic mortgage broker website and one that elevates your business?

The best mortgage broker websites drive traffic, make a positive first impression, and improve the client experience with powerful online tools.

A basic website provides contact information and a list of professional services. It's a dull, stagnant menu that doesn't encourage visitors to interact, explore resources, or schedule a free consultation. Without strategic CTAs, interactive features, or client intake forms, there are significant roadblocks to conversion.

Mortgage broker websites that turn visitors into clients follow proven SEO principles to improve rankings and generate organic traffic. But it doesn't stop with keywords and backlinks — an effective website uses smart integrations and automations to serve your exact audience and keep them coming back.

Surveys repeatedly tell us that borrowers value customer service, not just price, when working with mortgage brokers. A great website improves their experience, harnessing the power of technology to provide prompt and clear communication, a more cohesive experience, and scheduling, payment processing, and eSignatures, all done in seconds.

Want to check out professional websites that have transformed how other mortgage brokers work? Check out our gallery of B12's best mortgage broker websites.

Browse mortgage broker websites
What's the difference between a basic mortgage broker website and one that elevates your business?

B12 helps mortgage firms provide the best online experience for clients

B12 specializes in building custom professional websites for service providers like mortgage brokers that help them stand out online and meet clients’ expectations. Our design team leads your new website’s design and launch process, so you can focus on helping your clients find or sell their home. Leave feedback on your web presence any time or log in to B12 to make changes on your own.

The B12 platform was created specifically for professional service firms to sell services online, and our web designers, copywriters, and SEO specialists have built hundreds of mortgage lender websites that emphasize unique value propositions and streamline the client journey.

B12 is proud to receive 4+ stars on the top review sites, including:

Product Hunt
Get App
B12 helps mortgage firms provide the best online experience for clients
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What do other mortgage brokers think of B12 websites?

Jill Burgess
Mortgage Lender, Mortgages by Jill
Mortgages by Jill

If someone is serious about moving forward, on my site, they’re only a click away. B12 provides the best ROI for a small business owner.

Jill Burgess

Jill Burgess

Mortgage Lender, Mortgages by Jill

Read Jill Burgess's story
Anthony Bell
Founder and Managing Partner, The Bell Group
The Bell Group

With B12, the quality is 10/10. I feel like I got the finished product of building a site from scratch, but it was way easier.

Anthony Bell

Anthony Bell

Founder and Managing Partner, The Bell Group

Read Anthony Bell's story
Leroy Maxwell, Jr.
Founder and Attorney, Maxwell Tillman
Maxwell Tillman

I would recommend B12 to any company that wants a team to manage and grow their website while they focus on growing the business. With B12, founders can be rest assured that their website is in good hands and, more importantly, prove its value and ROI.

Leroy Maxwell, Jr.

Leroy Maxwell, Jr.

Founder and Attorney, Maxwell Tillman

Read Leroy Maxwell, Jr.'s story

Frequently asked questions from mortgage brokers

A custom web design agency may eventually (after much back and forth) be able to produce the website of your dreams, but it will likely cost you an arm and a leg. Custom web projects, built from the ground up, typically cost tens of thousands of dollars. The custom design process also requires a lot of communication, normally taking months of meetings to see a finished project. It’s more time-consuming than you initially expect and prone to miscommunications.

We are proud that launching a website through the B12 platform is entirely different. Our web design process is fast, more affordable, and packed with built-in tools designed specifically for professional service providers, including mortgage brokers, to serve clients online.

Instead of months, you'll get your first AI-generated draft in seconds. Then, in 30 days or less, you work with a team of designers, writers, and SEO specialists to customize your new website with content, branding, structure, features, and integrations. We offer straightforward pricing so you know what to budget for.

Throughout the project, we incorporate your feedback to ensure we get it right. Once you sign off on the design, we help you launch ASAP so you can start connecting with your clientele.

B12 has plenty of powerful built-in tools that, depending on your plan, are included in your website and incredibly easy to use. Email marketing, contact management, digital contracts, eSignatures, online scheduling, and payment processing — it’s all baked into your online presence.

Of course, we also offer all of the popular third-party integrations you love to use, such as Drift, Medium, Calendly, PayPal, Shopify, and Zillow.

Start with the basics: fast page speed, mobile-friendly design, and functional navigation. Then, work with B12's team of SEO and copywriter specialists to build out keyword-driven content that provides helpful information relevant to your niche and market area.

Finally, grow your backlink portfolio. B12's team helps you start by submitting your website and business to relevant business listings for high-quality backlinks and to drive more traffic from potential clients looking for mortgage solutions.

You'll also likely want to go local when it comes to mortgage broker SEO. Local SEO aims to grow traffic from searchers in your area through local business listings, geographic keywords, and other tactics.

Yes! The most places you are listed, the more ways clients can find you. If your business is on publicly available lists and databases, it also helps build credibility and trust.

The most listings you pursue, the more backlinks you'll earn, and the better it is for SEO. B12 will help your website launch by submitting your business to relevant business directories.

But you can keep earning backlinks by submitting your website to all the professional organizations you belong to, including the National Association of Mortgage Brokers (NAMB), your local Chamber of Commerce, and more. There are also specific databases like Rocket Mortgage and Zillow. Plus, don't forget about broader databases like Yelp and FInder.


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