Case study

Maxwell Tillman scales its firm while generating 7x more leads and 40% more website traffic

The Birmingham personal injury law firm’s online presence helps it sustain impressive growth by reaching more clients.

Maxwell Tillman
Maxwell Tillman
Customer:Maxwell Tillman
Company size:11-50 employees
Problem:The firm’s website was a time-suck with limited features it had outgrown
Solution:A multifaceted online platform led to a rise in revenue and SEO page rankings
Products used:

About Maxwell Tillman

Founded in 2015, Maxwell Tillman is a Birmingham law firm that focuses on personal injury, auto/truck accident, motorcycle accident, wrongful death, social security disability, and mass torts. The firm is passionate about advocating on behalf of individuals and groups that experience discrimination and other civil rights violations. 

Maxwell Tillman started in founder Leroy Maxwell Jr.’s living room, where he worked tirelessly to build his firm and clientele base. In only a few months, he grew from 5 to 300+ clients and a team of 12 dedicated attorneys and staff fighting for justice across Alabama.

The challenge

Maxwell Tillman’s original website needed constant management, and by 2020, the firm’s content and visual needs had outgrown its online platform. Leroy received little guidance on how to improve the firm’s online efforts and knew he needed a cost-effective website service with a more hands-on approach. He wanted help growing his site while he focused on growing his business and began sourcing local alternatives with that priority in mind.

The solution

Maxwell Tillman website

During his search, Leroy tried local website designers based in Alabama but was unsatisfied with the results. Around this time, he discovered B12 and was impressed by the initial AI website draft. Receiving a prompt response from a B12 consultant, Leroy learned about B12’s website and SEO services, and was convinced to join. Maxell Tillman launched its 14-page B12 website in April 2020. 

“B12 did a wonderful job with my website. Convinced that together we could be effective, we signed on the dotted line in March 2020. In any industry, they tend to forget about you once you sign on the dotted line, but that was not the case with B12. Their continued support and monthly recommendations helped me grow my online presence significantly.”

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The results

Since launching a site with B12, Maxwell Tillman has seen incredible improvements in the way its website looks and performs. Mere weeks after launching, Leroy noticed an increase in the quantity and quality of the leads that Maxwell Tillman was generating. 

“In the past 4 months, our website traffic has increased by 40%, and our leads have increased by 7x. We’re growing each month exponentially thanks to the B12 team.”

Notable results

+40% website traffic
7x increase in leads
11 first-page keyword rankings

The Birmingham-based firm has also seen an increase in revenue since joining B12, and it ranks on the first page of Google for its main keywords. 

With his website squared away and generating value for the firm, Leroy can focus on his dream. He wants Maxwell Tillman to grow and become known as Birmingham’s top personal injury law firm. He feels that B12 has positioned the company to make this a reality and encourages anyone considering B12 to give it a shot. 

“I would recommend B12 to any company that wants a team to manage and grow their website while they focus on growing the business. With B12, founders can rest assured that their website is in good hands and, more importantly, prove its value and ROI.”

Grow your business online with less effort

B12 helped Maxwell Tillman scale its client list, team, and online presence to reach more clients and drive more revenue. Now, we want to help your business reach its goals, whether you’re looking to save some time each week, increase your revenue, or gain clients. 

Schedule your consultation today to learn how B12 makes it easy to engage clients, sell your services, and grow your business using one platform.

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