Glossary of web design terms you should know

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Header

A header is the top section of a website that usually appears on every page. It often includes your business logo, navigation menu, contact info, or call-to-action buttons. Think of it as the digital front door—it’s one of the first things visitors see when they land on your site. A well-designed header sets the tone and helps users easily find what they’re looking for.

What elements are commonly in a header?

Headers can include a range of elements, depending on the site's goals. Most will feature the company name or logo, a navigation menu, and sometimes a search bar. Others might include social media icons, login buttons, or contact links to keep essential actions within reach. The key is to keep it clean and functional while reinforcing your brand identity.

How a header impacts user experience

A clear and consistent header helps people navigate your site faster and more intuitively. If someone visits your homepage, then clicks to your blog or contact page, the familiar header keeps them grounded. It reduces friction and frustration, especially on mobile devices. A confusing or cluttered header can quickly turn visitors away.

Best practices for designing a website header

To get the most out of your header, keep the design simple and focused. Use high-contrast colors so text and buttons are easy to see. Make sure the navigation is intuitive and doesn’t overwhelm visitors with too many options. It’s also smart to test how your header looks on different screen sizes—mobile users often need a condensed version like a hamburger menu.

SEO and accessibility tips for headers

Your header plays a small but important role in SEO and accessibility. Use proper HTML markup, like

tags, to help search engines and screen readers understand your layout. Add descriptive alt text to logos or icons, and make sure all navigation links are labeled clearly. This not only helps you rank better but also makes your site usable for everyone.

FAQs about header

What’s the difference between a header and a hero section?

A header is the top portion of your website that appears on every page and typically includes navigation and branding. A hero section is usually just under the header and showcases a large image or headline designed to grab attention. They serve different purposes but often work together visually.

Can I have different headers on different pages?

Yes, but it’s usually best to keep the header consistent across your site. Changing it too often can confuse visitors and make your brand feel less cohesive. However, landing pages or special campaigns sometimes have unique headers for a more targeted experience.

Should my logo in the header link back to the homepage?

Absolutely. This is a standard web convention that users expect. Clicking the logo to return home is one of the most intuitive ways to help users reorient themselves on your site.

Is it okay to include a call-to-action in my header?

Yes, especially if your goal is to drive sign-ups, sales, or bookings. Just make sure the call-to-action stands out visually but doesn’t distract from navigation or overwhelm the layout.

How do headers affect mobile usability?

On mobile, headers should be more compact to avoid taking up too much screen space. This often means using icons, dropdowns, or hamburger menus. Make sure your header content is still tappable and easy to use with thumbs.

Build a better site with a smarter header

Your header might seem simple, but it plays a big role in how people experience your site. From keeping things organized to guiding users where to go next, it’s worth giving it some attention. And if you're ready to design a stunning site with smart structure, B12’s AI website builder makes it easy. Sign up and get started in minutes—no coding required.

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