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Real estate web design best practices for 2024

1 May, 2024 ·Website design
Real estate web design best practices for 2024
Elevate your real estate website with the latest best practices for 2024. Discover key strategies to enhance user experience, drive engagement, and boost conversions in today's competitive market.

As prospective buyers and tenants increasingly turn to online platforms to search for properties, the importance of effective web design can’t be overstated. For real estate professionals, staying ahead of the curve amidst shifting consumer behaviors in 2024 requires having a well-designed website. That’s why it’s not surprising that nearly 70% of brokers/broker associates have their own website, with almost 90% including their own listings on their site. 

Our guide below serves as a resource for real estate agents, brokers, and web developers looking to create engaging, user-friendly, and high-converting websites in 2024. Whether you're revamping an existing website or starting from scratch, the insights provided here will equip you with the knowledge and strategies needed to navigate the digital landscape of real estate with confidence.

Importance of effective real estate website design 

A significant portion of property searches and transactions is now conducted online. And that’s why the role of effective web design in the real estate sector has never been more crucial.

As a real estate professional or someone running a real estate agency, your website often serves as the first point of contact between potential clients and your real estate business. A well-designed website can make a powerful first impression, instantly conveying professionalism, credibility, and trustworthiness. On the other hand, a poorly designed or outdated website may deter visitors and lead them to seek services from another real estate agent. 

Effective web design allows real estate agencies to adapt to changing consumer behaviors and meet the expectations of today's digital-savvy audience. Whether it's through mobile optimization, interactive features, or personalized content recommendations, a great real estate website can help you stay ahead of the curve and remain competitive.

Understanding user needs and behavior

For real estate website designs to be successful, it has to go beyond aesthetics and functionality. You have to understand the needs, preferences, and behaviors of your target audience. 

Understanding your target audience allows you to personalize the browsing experience, presenting relevant listings, content, and resources that align with their needs. By leveraging data analytics, user feedback, and market research, you can segment your audience and tailor your website to cater to different demographics, such as first-time homebuyers, luxury property investors, or renters seeking urban apartments.

Real estate transactions can also be complex and stressful. By empathizing with users and identifying common pain points, you can design a stunning real estate website that alleviates friction and provides solutions. 

Top 9 real estate web design strategies to follow

Let's explore the top nine real estate web design strategies that will empower you to attract and engage in 2024.

Responsive design and mobile optimization

More and more users are browsing properties on their morning commute, conducting research during lunch breaks, or comparing listings on the couch in the evening. Users expect a seamless and intuitive experience across all devices. By prioritizing mobile optimization, real estate professionals can cater to the needs of this mobile-savvy audience and ensure that their website is accessible anytime, anywhere.

Meanwhile, a responsive design ensures that your real estate website looks and functions flawlessly across a wide range of devices and screen sizes. By eliminating the need for zooming, scrolling, or pinching to view content, real estate companies create a frictionless experience that keeps users engaged and encourages them to explore further.

Visual design and branding

Your website visitors often form their first impression of your brand upon seeing your website's visual design. It sets the tone for their entire browsing experience and can influence their perception of your professionalism. A visually appealing website with a cohesive design aesthetic conveys a sense of quality and reliability, instilling confidence in potential clients from the moment they land on your homepage.

Your real estate website should also serve as a digital extension of your brand identity. Consistent use of colors, typography, imagery, and other visual elements helps reinforce your brand's personality and values, making it more memorable and recognizable to visitors. Whether you're aiming for a modern and sleek aesthetic or a warm and inviting vibe, your visual design should align with your brand's positioning and resonate with your target audience.

User-friendly navigation and search

The navigation menu serves as the roadmap for users as they navigate your website. A clear and intuitive navigation structure makes it easy for visitors to explore different sections of your site, discover property listings, and access essential and valuable information. By organizing your menu logically and categorizing content effectively, you can streamline the user journey and minimize friction points, leading to a more satisfying browsing experience.

Robust search functionality is also a must. Implementing a robust search feature with advanced filtering options allows visitors to enter keywords or criteria and instantly retrieve relevant results. Features like autocomplete suggestions, saved searches, and search history enhance usability and help users find what they're looking for more quickly.

Comprehensive property listings and details

Potential buyers and renters rely on property listings to gather essential information about available properties. So your web designer should lay out comprehensive details such as property type, price, location, size, and features in an easily accessible format. This way, you empower users to make informed decisions about whether a property meets their criteria. Including key information upfront minimizes user frustration and increases the likelihood of engagement with your listings.

Lead generation and contact forms

Contact forms serve as the primary gateway for users to initiate contact with your business. Placing contact forms strategically throughout your website, particularly on property listings and landing pages, increases their visibility and accessibility. Consequently, this makes it easy for users to reach out when they're interested in a property or have questions

Offering incentives for users to provide their contact information can be an effective lead generation tactic. This could be access to exclusive listings, personalized property alerts, or informative resources such as market reports or home buying guides. Delivering relevant and timely content that addresses users' needs and interests helps you establish trust and credibility with potential clients and keep them engaged throughout their property search journey.

Integration with real estate tools and technologies

Incorporate MLS (Multiple Listing Service) integrations, mortgage calculators, property valuation tools, and other innovative resources into your website. This lets you enhance the user experience and streamline the property search process. 

Social proof and testimonials 

Social proof serves as a powerful form of validation, reassuring potential clients that they are making the right decision by choosing your services. So showcase testimonials, reviews, and endorsements from satisfied clients. This helps you establish credibility and trustworthiness, alleviating concerns and objections that users may have. 

Meanwhile, testimonials and success stories provide tangible evidence of your expertise, experience, and professionalism in the real estate industry. By highlighting specific achievements, successful transactions, and client testimonials, you demonstrate your track record of success and showcase the value you bring to clients. Whether it's helping clients find their dream home, negotiate a favorable deal, or sell their property quickly, client testimonials illustrate the tangible benefits of working with you.

Accessibility and ADA compliance

ADA compliance is a legal requirement for websites that serve the public, including real estate websites. Failure to comply with ADA regulations can result in legal liabilities, fines, and reputational damage to your business. Ensuring that your website meets ADA standards for accessibility helps you mitigate the risk of potential lawsuits and demonstrates your commitment to equal access for all users.

Performance optimization and SEO

Slow-loading websites frustrate users and increase bounce rates, resulting in lost opportunities for engagement and conversion. That’s why it’s a must to optimize website performance through techniques such as image optimization, code minification, and caching. Implementing these techniques helps you ensure that your website loads quickly and efficiently across all devices. 

You should also optimize your website's content, structure, and metadata for relevant keywords and search queries. This increases its visibility and rankings in search engine results pages (SERPs). Strategic keyword research, on-page optimization, and link-building efforts help improve your website's authority and relevance in the eyes of search engines, driving more qualified traffic to your website and increasing the likelihood of attracting leads.

Essential pages and content for a real estate firm website

A comprehensive real estate website should include a range of pages and content to provide valuable information to visitors, and establish credibility. Here’s what you can expect to have on your site:


Your homepage should feature an engaging design, a brief overview of your services, and easy access to key areas of the site such as property listings, search functionality, and contact information.

About us

The About Us page provides an opportunity to introduce your team, highlight your expertise, and share your company's mission and values. Include bios and photos of key team members, information about your company's history and achievements, and any awards or certifications.

Property listings

Listings should include high-quality photos, detailed descriptions, property features, pricing information, and contact details for inquiries. Users should be able to search and filter listings based on criteria such as location, price, size, and property type.


The Services page outlines the range of services your real estate firm offers, such as buying, selling, leasing, property management, relocation assistance, investment services, and more. Provide detailed information about each service and highlight any unique offerings or value propositions.

Neighborhood guides

Neighborhood guides help potential buyers and renters explore areas they may be interested in and make informed decisions about where to live. Include details about local amenities, schools, transportation options, parks, restaurants, and attractions. 


The Resources page can feature helpful resources such as articles, blog posts, guides, eBooks, infographics, market reports, mortgage calculators, and FAQs. Providing valuable resources positions your firm as a trusted authority in the real estate industry and helps educate and support clients throughout their journey.


Testimonials and client reviews provide social proof of your firm's expertise and service quality. Include testimonials from satisfied clients highlighting their experiences working with your team. 

Contact Us

The Contact Us page should include a contact form, phone number, email address, office location(s) with maps, and links to your social media profiles. Consider including a call-to-action encouraging visitors to schedule a consultation or request more information.


A blog allows you to regularly publish fresh content that educates, informs, and engages your audience. Write about industry trends, local market updates, buying and selling tips, home improvement ideas, and community events. 

Build your real estate website with B12

A professionally built real estate website helps you attract prospective clients and drive business growth. At B12, we understand the importance of establishing a solid web presence. With our platform, you get access to all the tools you need to smoothly run your business operations. 

Our AI-powered website builder helps you effortlessly launch a real estate website. In just 60 seconds, you can create a website draft complete with on-brand elements, relevant copy, and even images. Our centralized platform also comes with client engagement tools to help you attract and nurture your clients. 

Get started today to see how B12 can automate your online presence.

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