Website design for architecture firms
Why great web design gives your architecture firm an edge
A secure and polished website can be an architect firm's most powerful tool to differentiate itself and attract new business in the highly competitive construction and creative services market. It can demonstrate the firm's expertise, ability to design clients’ dream spaces, and track record for managing projects end-to-end.
In a crowded market of architecture firms, a strong online presence is crucial to showcase your unique value and stand out to potential clients. Launching a visually appealing and easy-to-find website designed to convert visitors into clients can significantly impact your revenue and growth potential.
View our portfolio of the best architecture business websites
Key features of a high-performing architecture firm website
Establishes credibility
You play a critical role in helping clients navigate the multi-layered process of a remodel, from helping them see how their space could work better for their lifestyle, designing ideal floor plans, creating 3D models, and advising on the best materials. Your website, like your firm, should help visitors find answers to their most pressing questions, view past projects, and communicate with you effectively.
Attracts new clients
Your website and digital marketing tactics must work tirelessly to attract potential clients to your firm. One critical step towards this is optimizing your site for organic search and partnering with an SEO specialist. This can boost your website's search engine ranking, making it easier for prospective clients to find and discover your services.
Streamlines client interactions
Make it easy for your clients to interact with your architecture firm by streamlining their experience on your website. Ensure your web pages load quickly and offer features such as appointment scheduling to maintain relationships with all of your firm's contacts. Every aspect of your site should be designed to help clients achieve their goals conveniently, which in turn can motivate them to refer your firm to others.
Simplifies your firm’s operations
Your website has the potential to streamline your business by centralizing various aspects of your operations online. From managing your client list to project management, appointment history, and more, your website can serve as a one-stop shop for all your business needs. By eliminating the need for third-party tools, your website can help streamline your client journey and free up time that you would otherwise spend on administrative tasks, allowing you to focus more on serving your clients.
A structured approach to architect websites
Your business started from a love of design, not websites. Leave that to us.
B12's team, together with AI-powered technology, takes on the heavy lifting to help you establish an online presence and attract clients effortlessly. In just 30 days or less, we assist you in publishing a professional website that includes various tools to streamline your business processes, freeing up your time and energy to focus on solving your clients' problems.
At B12, we empower architecture firms to launch cutting-edge websites equipped with tools that facilitate client acquisition, engagement, and service delivery. We provide your firm with all the necessary resources to deliver exceptional services that simplify your clients' lives and enhance your industry standing.
Receive an AI draft
Creating a website can be a time-consuming distraction from supporting your clients. With B12, the process is streamlined and accelerated through the use of AI technology. Simply answer a few questions about your business, and our platform will generate a personalized website in under 60 seconds. This quick and easy solution allows you to focus on your clients while ensuring a strong online presence for your business.
Work with experts in architecture firm web design
With a quality starting point for design and web copy, B12 experts then work with you to customize and launch your mobile-friendly, fully branded website. It looks credible, is search-optimized, and is built for smooth client interactions. B12’s knowledgeable designers, copywriters, and SEO specialists are on hand to update your site any time — or you can do it yourself with our easy website editor.
Boost revenue through online bookings
Website pop-ups, banners, and strategic calls to action boost your conversion rate, while online site portfolios and site viewing schedules let visitors get to work with you quickly from your site. Automated reminders help you eliminate appointment no-shows and make the most of your team’s time.
Launch your architect firm's new website
The sooner your new site launches, the sooner you’re discoverable to potential businesses looking for the exact properties in your portfolio. Once your site is published, leverage powerful tools like appointment scheduling, email marketing, and client intake forms to provide clients with the experience they expect.
What are the key elements of building high-performance architect websites?
- Rapid page load time
- Mobile-friendly design
- Blog posts geared toward your ideal audience
- Testimonials from delighted clients
- An attention-grabbing homepage that drives engagement
- Forms to capture more leads
- A page, section, or detailed description of each service offerings
- On-page and off-page SEO
- CTA buttons on high-traffic pages
- Conversion-oriented design elements and tools
- Intuitive navigation and user experience
Quality website design can help you grow your architecture business fast
What separates a remarkable architecture firm website from the rest?
The most effective architecture firm websites are equally user-friendly for visitors and powerful in driving growth for your firm.
Your firm’s website should effortlessly collect information from leads via forms and signups, centralize everything in a contact manager, automatically send follow-ups (e.g., welcome emails and appointment reminders), and include tools to more easily convert them to new clients.
When looking for architecture firms to bring their dream to life, people start their search online, so your firm can be more competitive by making that process straightforward and quick. An easy way to set your firm apart from others and improve client relationships is to remove any friction from contacting you, submitting documents, and paying you directly through your website.
For more inspiration and to see examples of great architecture firm web design, take a look through B12's best CRE firm websites.
Browse architecture firm websites
Building websites for independent architects and small firms since 2016
B12 specializes in building custom websites for architecture firms that meet industry best practices and make a great first impression on every potential client.
Our team handles your entire project from end to end, while still giving you control over design preferences and the ability to make quick web page updates using our intuitive editor. The B12 platform was created specifically for service businesses, and our experts have built hundreds of architect websites that emphasize each company's unique expertise and services, with design, marketing, and conversion features that prompt website visitors to take the next step.
B12 is proud to receive 4+ stars on the top review sites, including:
What do other service businesses think of B12’s website design?
I would recommend B12 to any company that wants a team to manage and grow their website while they focus on growing the business. With B12, founders can be rest assured that their website is in good hands and, more importantly, prove its value and ROI.
Leroy Maxwell, Jr.
Founder and Attorney, Maxwell Tillman
I can make [website edits] myself, and it’s as simple as working in a Word document. If I need more help, I’ll email the B12 team and within 24 hours, boom, it’s done.
Barbara Bartelsmeyer
Partner / COO, Action Logistix
We get a lot of compliments on our website. Many potential clients are very impressed by our site, and often say it looks expensive.
Brett Packard
Head of Operations, TaxStudio
Frequently asked questions from architecture firms
Absolutely, a website is a valuable tool for any architecture business looking to establish a strong online presence, generate leads, showcase their portfolio and expertise, and build credibility with potential clients.
In today's digital age, having an online presence is essential for any business especially when competition is high. An architecture firm website provides a platform for your business to showcase your services, past work, and unique expertise. It allows potential clients to learn about your services, make informed decisions, and get to know the team they’ll work with when entrusting your firm with their project.
Think of your business’s website as one of your most important marketing tools. Your firm can use your site to promote design services, highlight your achievements in project management, and showcase client success stories. Additionally, you can use search engine optimization (SEO) techniques to improve your website's visibility and attract more traffic.
Branding your architecture firm involves developing a unique identity and reputation that resonates with your target audience. To do this, you need to determine your value proposition, which is the core benefit that your firm offers to clients. You should also identify your differentiators, which are the unique qualities or characteristics that set your firm apart from others in the industry.
Once you clearly understand your value proposition and differentiators, you can develop your brand identity, including your logo, tagline, and messaging. It's essential to ensure that your branding aligns with your value proposition and differentiators and resonates with your target audience. You can do this by conducting market research and gathering feedback from clients and industry peers.
In addition to developing your brand identity, creating a consistent and cohesive brand experience across all touchpoints, including your website, social media, marketing materials, and client interactions, is crucial. By creating a strong and memorable brand identity that is aligned with your value proposition and resonates with your target audience, you can differentiate your architecture firm from competitors and build a reputation for excellence in the industry.
Creating a website for your architecture firm can be a crucial step in establishing an online presence and attracting clients. Here are the steps to create an architecture firm website:
- Select a website-building platform that aligns with your website goals, budget, and technical skills.
- Choose a domain name that reflects your brand and is easy to remember and select a hosting provider that meets your website's performance needs and budget.
- Select a website design theme that matches your brand's style, values, and messaging. Customize the theme to include your logo, color scheme, and other brand elements.
- Create high-quality and engaging content that showcases your architecture firm's expertise, services, and portfolio. Your website should also include information on your team, projects, and awards.
- Encourage visitors to take action by adding calls to action (CTAs) throughout your website. CTAs can include signing up for a newsletter, scheduling a consultation, or requesting a quote.
- Ensure your website is optimized for search engines (SEO) by including relevant keywords, meta descriptions, and alt tags. Also, make sure that your website is mobile-friendly, easy to navigate, and fast-loading.
By following these steps, you can create a professional and effective architecture firm website that helps you attract and retain clients.
Architects can find clients in a variety of ways, and it's essential to have a multifaceted approach to client acquisition. Here are some strategies for finding clients:
- Ensure your website is optimized for search engines (SEO) by including relevant keywords, meta descriptions, and alt tags. This will help your website appear higher in search engine rankings and attract more organic traffic.
- Register your architecture firm on online directories, such as Houzz, Architizer, and the American Institute of Architects (AIA). These directories can increase your visibility and credibility in the industry.
- Create an engaging website! Your website should be visually appealing, easy to navigate, and provide visitors with the information they need. Make sure that your website showcases your expertise, services, and portfolio.
- Create high-quality, informative content addressing your target audience's pain points and questions. This can include blog posts, case studies, and whitepapers.
- Reach out to current and past clients and ask for referrals. Encourage them to spread the word about your services to their network.
- Use social media platforms such as LinkedIn, Instagram, and Twitter to connect with potential clients and showcase your expertise. Share your projects, participate in industry discussions, and engage with your followers.
Architects can market themselves in a variety of ways to attract clients and showcase their expertise. Here are some strategies for marketing yourself as an architect:
- Invest in an online presence. A professional website is crucial for architects to showcase their portfolio and services. Ensure that your website is visually appealing, easy to navigate, and provides visitors with the necessary information. You should also optimize your website for search engines (SEO) to increase your online visibility.
- Use social media platforms like LinkedIn, Instagram, and Twitter to connect with potential clients and showcase your expertise. Share your projects, participate in industry discussions, and engage with your followers.
- Get involved in design competitions and industry organizations: Participating in design competitions and joining industry organizations can help you network with peers and showcase your work. You can also gain recognition for your achievements and build your reputation in the industry.
- Share your expertise by writing articles for architecture publications, blogs, and other online platforms. This can help you establish yourself as an authority in your field and attract new clients.
- Attend industry events: Attend industry events such as conferences, trade shows, and exhibitions to connect with potential clients, learn about new trends, and build relationships with industry peers.
By implementing these strategies, architects can effectively market themselves and attract new clients. It's important to have a diversified approach to marketing and continuously evaluate and adjust your strategies for maximum effectiveness.
Architects use a variety of social media platforms to showcase their work, connect with potential clients and collaborators, and stay up-to-date on industry news and trends. Here are some of the most popular social media platforms that architects use:
- LinkedIn: this professional networking platform allows architects to showcase their skills, experience, and projects. Architects can use LinkedIn to connect with potential clients, industry peers, and collaborators.
- Instagram: this visual platform is ideal for architects to showcase their work and projects. Architects can share their designs, sketches, and construction photos with a large audience and use hashtags to increase their visibility.
- Pinterest: this platform allows architects to create and share visual boards with their work, inspiration, and ideas. Architects can use Pinterest to organize their design inspiration and showcase their work to potential clients.
These social media platforms can help architects to promote their brand, attract new clients, and establish themselves as industry experts. It's important to choose the platforms that align with your target audience and marketing goals and consistently post high-quality and engaging content.