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5 secrets behind successful consulting websites – How the best consulting firms use their sites

15 December, 2020 · 10 min read·Consulting firm
5 secrets behind successful consulting websites – How the best consulting firms use their sites
In this post, we’ll share five secrets that some of the best consulting websites use to maximize their success.

If you run a consulting firm, no matter what type of guidance and advice you offer, having an online presence is an absolute must. Virtually all of your potential clients that will turn to the internet to find the services that you offer. It’s not enough to just have a website; you need a site that has thoughtful, attractive, interactive web design that offers a great user experience. Fortunately, you don’t have to have vast experience in website design yourself and you don’t have to hire a professional (and usually costly) website builder to develop a user-friendly, attention-grabbing website that will establish your online presence, help you reach your potential clients, and boost the success of your consultancy business.

With a consulting website template, you can create a beautiful, interactive, and engaging website that will advertise your consulting services and offer a great user experience. If you’re a startup that is in the beginning stages of developing your business, a consulting website template can really put you on the map, establish your online presence, and advertise the consulting services you offer to your target demographic without having to invest a lot of time or spend a fortune on hiring a professional to help you build your business website (as a small business owner, every penny counts). There are literally dozens of website builders that are specifically intended for or that can be customized for a consulting business, so you’ll have no trouble finding a great option to suit your specific needs and that will effectively help you establish a website that all of the other marketing strategies that you use will be connected to.

Countless consulting businesses in every industry – from real estate to ecommerce companies – use templates for their website design needs, and they see tremendous success with them, too. Even if you’re using the best template, however, in order to be as successful as possible, there are some key strategies that you should incorporate in your web design. In this post, we’ll share five secrets that some of the best consulting websites use to maximize their success.

#1. Choose a website design that’s user-friendly.

When you’re looking for a template for your consulting website, make sure that you choose one that offers a user-friendly design. Like any other website for any other business, your consultant website should be designed with your users in mind. Instead of focusing solely on a flashy design, make sure that you are considering how your potential clients will actually view and use your website. Don’t make the mistake of choosing a website design that’s busy, loud, and overbearing, because instead of pulling clients into your consultant website, you’ll actually be pushing them away. While it’s true that attention-grabbing website design is important, if there’s too much going on, users may become overwhelmed and click off instead of your site, despite the fact that you may offer top-quality services that could really benefit them. WordPress, one of the most trusted website builders, offers numerous high-quality, attractive, and easy-to-use free or low-cost templates that are interactive, offer great functionality, and that would be suitable for professional business consultants.

#2. Communicate the benefits you offer.

Without a shadow of a doubt, when you are designing your consultant website, make sure that you highlight the benefits that you can offer your new clients. Right on your homepage, include a few concise, easy to read sentences or a short paragraph that clearly explains what it is that makes your consulting services; what sets you apart from the crowd and why they should choose you instead of another consultant company. Your homepage is the very first page of your website that your prospective clients will see when they come across your website, so make sure that this vital information – the benefits that you offer and the reasons why potential clients will benefit from working with you – are front and center on your website.

#3. Include informative, engaging, and useful content

To make the website of your consulting business as successful as possible and boost your search engine rankings, including informative, engaging content that your readers will find useful is an absolute must. Provide clear information about your business, including your experience and credentials, as well as detailed descriptions of the consulting services you offer. Everything from your headers to your call to action – all of your content should be thorough and well-written, clear, engaging, and informative. It should also be search engine optimized (SEO-friendly) with keywords that pertain to your consultant business; terms that prospective clients would use to search for the type of services that you offer.

You should also consider uploading fresh content on a regular basis, too; content that your readers will benefit from and that will make your website more user-friendly and help your readers connect with your consulting company. For example, consider including a blog to your site and uploading useful advice, handy tips, and effective solutions that your prospective clients would benefit from. Don’t be afraid to infuse your personality into your content and let your readers see your sense of humor or how you approach issues; doing so will give them a sneak peek of what working with you as a consultant would be like. You could also take it one step further with infographics. An infographic is an excellent way to clearly convey ideas in a manner that’s easy to follow and digest, and it’s just visually appealing. Even if you don’t have graphic design skills, there are tools available that you can bring into your template to generate your own infographics. To really make an impact with your content, link your posts to your social media accounts.

Content is a vital part of website design, as it not only keeps your business fresh and continues to capture the attention of your readers, but it also helps you get noticed by the search engines, increase your rankings, and make your consultant business website more visible. The more visible your website is, the more success you’re going to achieve.

#3. Align your website design with your brand

You are more than just what you know and the experiences you have had; you are also a living, breathing person. You have a one-of-a-kind personality and traits that make choosing you as a consultant a truly unique experience. That’s why your brand is so important, as your brand communicates who you are and what your consulting business does and brings to the table. Your brand is vital to the success of your consulting business, so you want to make sure that your brand is reflected in your web design. Your brand is what sets you apart from your competitors. Your logo, slogan, color schemes, graphics, and even the typography that is featured on your website design will play an important role in establishing and communicating your brand.

In order for consultant website design to be effective, it should reflect the choices that you’ve made to convey your brand at every level. For instance, make sure the graphic elements that are incorporated into your web design are the same graphic elements that you use on your company letter heads, on your business cards, on your social media accounts, and of course, in your office or wherever it is that you conduct your business, as well. Consistency is vital. It helps to form trust and lets your potential customers know that they can expect to receive consistent results when they work with you. Choosing a web design that communicates your unique brand will help your new clients get to know you a little better and help them gain an understanding of what to expect when they work with you.

A tip to help you determine if you’ve successfully infused your one-of-a-kind brand into your web design is to visit competitor sites and compare it to yours. If the images and content on your site seem generic or look too much like the images and content you see on the websites of other consulting businesses, you should invest more time in creating something that really reflects your uniqueness.

Tips to build an independent consultant website

Communicate the benefits you offer. Your consultant website should, without a shadow of a doubt, highlight the benefits that you can offer your prospective clients. On your homepage, include a few sentences or a short paragraph that explains what it is that makes your consultant business unique; what sets you apart from the crowd. Since your homepage is the very first page of your consultant website that your site visitors will see, make sure this information is front-and-center on this page.

#4. Invite interaction and make getting in touch with you easy

In today’s highly competitive business climate, you want to stand out as much as possible. A great way to do that is by encouraging your prospective clients to interact with you. Include a call to action at the end of your content that invites your clients to share the information they read on their social media platforms, such as Facebook, Twitter, LinkedIn, and Pinterest. Not only will this help to create an element of engagement from your users, but it will also help to drive traffic to your consultant website and allow you to generate leads that can convert into new clients.

Additionally, you should make getting in touch with you as easy as possible. A successful consultant is always there for their clients, and by inviting them to get in touch with you, you will be sending the message that you are, indeed, always available. Again, this is where a call to action in your content comes into play; include something that visitors can click on to take the next step. For example, you might offer site visitors the opportunity to book a complimentary one-off consultation with you so that you can get a chance to know one another and discuss objectives. On WordPress, there are tools that you can use to link a button right to a booking service so that clients can schedule appointments without having to ever click off of your site.

#5. Make your business genuine

To increase your chances of converting visitors to your site into actual clients, you are going to want to make your consulting business legitimate. Doing so will prove to your visitors that you are the real deal and that you have the qualifications that are needed to get the results that they desire.

By making your business genuine, you can build your credibility. Some of the best consultant websites out there do this by including real images of their office climate on their site, by providing background information, and by detailing the accomplishments they have achieved (displaying the logos of the businesses they have worked with, for example). Including the physical address of your business on your website will also help new clients see that you are legitimate and accessible.


By incorporating these five secretes into your consultant website design, you can increase the chances of reading more new clients and boosting the success of your business. If you want to ensure your success, and you’re looking for a partner who can help you with developing the most attractive and effective website for your business, get in touch with B12. We specialize in assisting professionals that offer services in all types of industries, including consultant companies, with building websites that allow them to increase their online presence, boost their visibility, and improve their success. We can incorporate numerous built-in tools into your website design template, such as online scheduling, email marketing, SEO, and more.

To see a sample of your new website or to learn more about how B12 utilizes AI and web design experts, sign up with us today.

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