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What is website management and why is it important?

13 July, 2023 · 5 min read·Website basics
What is website management and why is it important?
Learn about website management and its importance in this blog post. Gain insight on how managing your website can lead to increased traffic, user engagement and ultimately business success.

Businesses continue to rely on their websites to attract customers and make online sales. And many are realizing the importance of having a professional manage their website. 

A website manager handles the administration, maintenance, and development of a website. Their job involves ensuring that the website is user-friendly and visually appealing. They ensure that it’s functional and up-to-date with the latest technology. Consumers increasingly rely on the internet to make purchases and conduct research. So having a well-managed, effective website has become a necessity for any business.

Website management involves a wide range of activities. This includes ensuring the website is up-to-date, monitoring website performance, and tracking analytics. But what exactly is website management, and why is it so essential for businesses in the current marketplace? Keep reading to explore our comprehensive guide to website management. 

Website management

Having a website is crucial for any business or organization. However, simply having a website is not enough. It needs to be managed properly to ensure it's effective. Website management involves maintaining and updating a website. This is to keep it relevant, secure, and functional.

What is website management?

Website management includes a range of tasks such as website updates, content creation, server maintenance, and security management. It involves making sure the website runs smoothly, performs well, and meets the goals of the business or organization.

Why is website management important?

Effective website management is essential for any website to succeed. A poorly managed website can harm a business’s reputation, drive away potential customers, and negatively impact search engine rankings. A well-managed website can increase traffic. It can improve user experience and lead to higher conversion rates.

What does a website manager do?

A website manager oversees all aspects of a company's website. They ensure that it continues to function optimally. Here are some key aspects of what a website manager does.

Job description of a website manager

A website manager is responsible for managing a site's technical infrastructure, such as its web servers and hosting services. This includes troubleshooting any technical problems that arise and ensuring that the site is running smoothly. They also manage the site's design and user experience. They ensure that it is visually appealing and easy to navigate.

Responsibilities of a website manager

A website manager's responsibilities can vary. This depends on the company size and the website’s complexity. However, some of the key responsibilities include updating and maintaining the site's content. It involves monitoring site analytics, making changes to improve site performance, and managing online advertising campaigns. It may also include overseeing social media accounts.

Skills needed to be a successful website manager

So how to be a successful website manager? By thoroughly understanding website design and development. Plus, you need to have excellent communication and project management skills. You need to adapt quickly to changes in technology. This means staying up-to-date on the latest web design and development trends. Additionally, you should be able to work well under pressure. You must be comfortable working with a variety of stakeholders. These include site users, marketing teams, and IT departments.

Types of website management services

There are different types of website management services available. They’re all designed to cater to businesses’ varying needs. Below are some of the most common types of website management services.

Website management services for small businesses

Small business website management services are designed to provide support to businesses that lack an in-house IT team. These services typically include website maintenance, updates and upgrades, security management, content management, and more. They can be customized to suit a business’s specific needs and budget.

E-commerce website management services

E-commerce website management services specialize in managing online stores and ensuring that they function optimally. These services typically include product updates and order management. It includes payment processing, inventory management, and more. They’re essential for businesses that rely heavily on their online stores to generate revenue.

Full-service web management

Full-service web management is a comprehensive solution that covers all aspects of website management. These services typically include website design and development, website maintenance, security management, content management, and more. They’re designed to provide businesses with everything they need to ensure that their websites function optimally.

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Website management companies

Website management companies offer a range of website management services. These include website maintenance, website updates, content management, and more. They often offer different packages that cater to different budgets and needs. These companies can serve as a one-stop-shop for businesses that require website management services.

Importance of website maintenance

Website maintenance keeps your website running smoothly. It also prevents any potential issues that may arise. It includes tasks such as updating software, checking for broken links, optimizing images, and backing up your site. Regular maintenance can improve site speed, increase security, and enhance user experience, which can ultimately lead to higher conversions and more traffic.

Tools and tips for maintaining a website

There are several tools available that can help with website maintenance, such as Google Analytics for monitoring website activity and security plugins like Wordfence for preventing hacking attempts. It's also important to regularly check for broken links and optimize images to improve site speed. Consistently backing up your website is another critical aspect of maintenance. This ensures that all data and content are safe in the event of a crash or other issues.

Differences between website maintenance and website management

While website maintenance is a crucial component of website management, there are differences between the two. Website management encompasses a more comprehensive approach to website upkeep, including tasks such as content creation, A/B testing, and website redesigns. On the other hand, website maintenance is focused on the regular upkeep of a website. For instance, software updates and backups. Both are important for ensuring the optimal functioning of your website.

Benefits of outsourcing website maintenance

While it's possible to handle website maintenance on your own, outsourcing to a professional can have several benefits. Professionals have the necessary tools and expertise to carry out maintenance tasks efficiently. This allows you to focus on other aspects of your business. Additionally, outsourcing can be more cost-effective. This is because you'll only pay for the services you need. Plus, it’s on a project-to-project basis. Moreover, a website management service will ensure that your website is up to date with the latest technology and trends. This gives your business a competitive edge.

Website design and management

Website design and management are other key aspects of website management. These can help improve a website's overall performance. Website design refers to the visual aesthetics of a website, while website management encompasses the technical aspects of website maintenance and upkeep.

Overview of website design and management services

Website design and management services range from basic template-based designs to fully customized websites made from scratch. A website manager may work with a designer or web developer to ensure a website is visually appealing and user-friendly. They’ll make sure the website is optimized for search engines and mobile devices.

How website design and management differ

While website design focuses on visuals, website management involves ongoing maintenance and updates. A website manager must ensure that the website is secure, regularly updated, and optimized for search engines. They must also analyze website analytics to determine what changes may need to be made in design and functionality to improve performance.

Benefits of hiring a professional for website design and management

Hiring a professional website designer and manager can save small business owners time and ensure that their website is attracting the right audience. A professional website manager can analyze website analytics and make changes to improve website performance, as well as provide support for website issues as they arise. With a professional handling website design and management, small business owners can focus on running their business rather than worrying about website maintenance and upkeep.

Tips for small business website design and management

Small business owners can improve their website design and management by regularly updating website content. They can optimize it for search engines and ensure that the website is mobile-friendly. They can also set up Google Analytics to track website performance and use this data to make informed decisions about website improvements. Hiring a professional website manager for small businesses can also make a significant impact on website performance and overall business growth.

Next steps

So now you’ve understood the importance of website management. It's time to take action. Here are the next steps you can take to improve your website management.

Steps small businesses can take to improve website management

Do you own a small business that operates primarily online? Then managing your website is crucial to success. To improve your website management, consider the following steps.

  • Set up a schedule for website maintenance and stick to it.
  • Invest in website management tools, such as analytics, security software, and backup systems.
  • Hire a professional website manager or management service. They can handle the day-to-day operations of your website.
  • Continuously update and improve your website to keep it current and attract new customers.

Recommendations for finding website management services near you

Want to hire a website management service? Then you must find a reputable provider that can meet your needs. Here are some recommendations for finding website management services near you.

  • Ask for referrals from other small business owners in your network.
  • Conduct research online and read reviews of different website management services.
  • Schedule consultations with potential website management providers to discuss their services and pricing.
  • Choose a website management service that fits within your budget. Their services must align with your business goals.

Overall, website management is a critical aspect of running an online business. It involves everything from website design and maintenance to security and analytics. By investing in website management services, you can offload these responsibilities and focus on growing your business. With the tips and recommendations provided in this post, you can take steps to improve your website management. And you can ensure your online presence is always top-notch.

Outsource your website needs to B12

If you're ready to improve your website management, make a plan today. By prioritizing website management, you'll reap the rewards of a successful online business.

Looking for a solution that can take care of your website management needs? Then count on the B12 team to help manage your website updates, redesigns, SEO, content creation, and more. You can easily DIY aspects of your website, invite your team to manage your online presence, or let B12 take the lead.

Make a great first impression on leads and clients using B12. Launch a professional online presence with an AI-built website and engaging tools like email marketing and scheduling. Sign up for free today.

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