Building a website is crucial for businesses aiming to establish an online presence. Various platforms offer fast and convenient solutions, and Durable, an AI-powered website builder, is gaining attention for its simplicity and speed. However, before deciding if Durable is the right choice for long-term success, it’s important to evaluate both its strengths and limitations. While Durable is effective in some areas, it may not offer the flexibility, customization, and scalability that growing businesses require. 

This review will explore the features and drawbacks of Durable and why B12 could be a better option for businesses with long-term goals.

What Durable does well

Durable’s primary advantage is how quickly it builds websites. With minimal input, users can create a functioning site in a matter of minutes. This feature appeals to business owners who lack technical skills or the time to design a website from scratch. The platform’s AI takes care of most of the work, allowing users to make only a few key decisions.

Besides website creation, Durable offers essential tools like invoicing and client management. These added features are helpful for small businesses that want to manage basic operations within the platform. The convenience of having a website builder combined with simple business tools makes Durable an appealing option for entrepreneurs seeking a no-hassle solution.

For those who want to avoid the cost of hiring developers or the complexity of traditional design tools, Durable provides a straightforward, low-effort approach to getting online. This hands-off style is ideal for businesses that need a simple, fast solution.

The drawbacks of Durable

However, despite its strengths, Durable has notable limitations that can impact long-term growth. One of the major issues is the limited design flexibility. The platform’s templates are functional but quite basic. Many websites created with Durable have a similar look, making it hard for businesses to stand out from competitors. This lack of customization can be a drawback for companies that want a unique and memorable online presence.

Another critical issue is the quality of the AI-generated content. While Durable’s AI is great for producing a quick website, the content it generates often lacks depth and personalization. Small businesses that rely on carefully tailored messaging to connect with their audience may find that Durable’s generic content fails to capture their brand’s voice. Personalization and well-crafted content are essential for engaging customers and establishing trust, and Durable falls short in this area.

Durable also falls short when it comes to scalability. As a business grows, so do its website needs, but Durable’s features may not be robust enough to accommodate that growth. Its e-commerce capabilities, for example, are fairly limited. Businesses with large product catalogs or more advanced sales requirements might find Durable insufficient.

Another critical limitation is the platform’s SEO tools. In today’s competitive online environment, businesses need strong SEO to attract organic traffic and improve search rankings. Durable’s minimal SEO features make it harder for websites to perform well in search engines, limiting visibility and opportunities for growth.

Why B12 is a better option

For businesses that need more than just a basic website, B12 offers a more comprehensive solution. Like Durable, B12 Website Builder uses AI to streamline the website-building process, but it also provides more advanced customization, scalability, and features designed for long-term success.

One major advantage of B12 is its design flexibility. Unlike Durable’s limited templates, B12 allows businesses to fully customize the look and feel of their website to match their brand identity. This customization ensures that businesses can create a website that stands out and accurately reflects their brand.

In terms of content and SEO, B12 also outperforms Durable. The platform includes built-in SEO tools and follows best practices to help websites rank higher in search engines. B12’s AI-driven content creation is also more advanced, enabling businesses to generate personalized, high-quality content that resonates with their target audience.

B12’s scalability is another key advantage. As your business grows, you can add advanced features such as appointment scheduling, e-commerce, and client portals. This flexibility allows businesses to meet the changing needs of their customers and build stronger relationships over time.

Long-term website strategy

When selecting a website builder, it’s important to consider both immediate and future needs. Durable is a good option for businesses looking for a quick and simple solution, but its limitations in design, content personalization, scalability, and SEO can hinder long-term growth. On the other hand, B12 provides a platform that grows with your business, offering advanced tools that help you succeed both now and in the future.

For businesses that want a minimal web presence, Durable may suffice. However, if you’re looking to invest in a stronger online presence and grow your brand, B12 offers the flexibility, features, and support needed for long-term success.

Get started with B12 for free

While Durable may be a good choice for businesses that need a quick and straightforward solution, B12 offers a more comprehensive platform. It helps businesses build professional, scalable websites that can grow with them. If you’re looking for a website builder that combines ease of use with advanced features, B12 is the better choice. Get started with B12 for free today and create a website representing your business’s goals and vision.