Are you looking for ways to increase website engagement and conversion rates? If so, then CTAs are a must-have for your web page. But just what is a CTA?

CTA stands for call to action. With a clear call to action, your content can engage your audiences more and compel them to take your desired action. In fact, effective CTAs can boost clicks and sales by more than 350% and 1,500%, respectively.

If you're looking for a solid call-to-action example, keep reading on! In this blog post, we'll discuss the importance of CTAs, what makes an effective CTA, unique call-to-action examples, and tips for crafting your own. 

What is a good call-to-action example?

A call to action is an integral part of website design. They are the prompts that encourage visitors to take a desired action, such as subscribing to a newsletter, downloading an ebook, or making a purchase. 

A classic CTA is an important way to engage visitors. They are the bridge between a website and its desired outcome. Without a call to action, visitors may simply leave the website or landing page without signing up to your site or buying your products. By providing CTAs that are clear and compelling, you can prompt visitors to take steps toward becoming your customer.

To create a good CTA, there are a few key elements to consider.

A strong call-to-action example is one that's concise, direct, and actionable. It should be visually appealing, with a contrasting color and an eye-catching design. It should also be placed prominently on your website or landing page for maximum visibility and impact.

Additionally, it’s important to consider the user experience when crafting a successful CTA button. A simple CTA should be easy to understand and should lead visitors to a page that is relevant and helpful.

By thinking through the user experience, you can ensure that your multiple CTAs are effective.

Why CTAs are important for website design

A classic call to action is a vital part of website design, as it provides the essential link between a website’s content and the desired response from the user. Understanding how to create effective CTAs can help ensure that your website is as successful as possible.

When designing a website or landing page, consider how you want the user to interact with the content and how to make that interaction as easy as possible. CTAs are an effective way to communicate the desired user action. This emphasizes the importance of how the user should be able to easily find the CTA button. It should also be consistently placed throughout your site and landing page.

Keep in mind that multiple CTAs should be tailored to the individual user. By personalizing the CTA button, you can ensure that the user understands why you’re asking them to take particular steps and how it will benefit them. This can be done by including information about the product or service that the user is interested in or by providing an incentive.

By making the call to action as personalized as possible, you can ensure that it resonates with the user and encourages them to take the desired action.

What makes an effective CTA button

An effective call-to-action is well-crafted and strategically placed throughout the website and landing page.

Language used

When crafting an effective CTA button, use simple language and include an action verb. An effective call-to-action example can prompt visitors to take action through persuasive language and action phrases, such as “Sign up now” or “Download now”.

Design

The design should be eye-catching but not overly cluttered or distracting. CTAs’ visual appeal draws the user’s attention and creates a sense of urgency. By using colors, shapes, and CTA text styles that stand out, you can ensure that the CTA button is visible and easy to understand.

Placement

The placement should be strategic. This means the CTA button should be placed near the content it relates to or in a prominent space on the website and landing page.

CTAs vary depending on the customer journey. When used strategically, they can help guide website visitors through the website, taking them to the most important pages and encouraging them to follow your instructions.

Context

It’s also important to consider the context of the CTA. A call to action in the header of a website should be different from one at the bottom of a blog post. So make sure to use a different CTA based on this.

Goal

You should have a clear goal for the call to action. The goal should be measurable so that you can track the success of the call to action. This will help you make improvements to the CTA banner and ensure that it’s as effective as possible.

Effective call-to-action examples 

To demonstrate the effectiveness of CTAs, let’s look at some proven call-to-action examples. Dropbox is a great example. They use a simple call to action—“Sign Up Now”—with an accompanying image of a Dropbox file folder, making the call to action easy to find and understand. Other popular call-to-action examples include “Get Your Free Guide,” “Contact Us Now,” “Download Now,” "Sign Up for a Free Account," and “Subscribe Now.”

CTAs can be used anywhere on your website and landing pages, although they are often placed prominently on the homepage or other main pages. Here are other great call-to-action examples you can use:

Book a demo

In some cases, this call-to-action example can be more effective than “Contact us now” if you’re trying to get your audience to learn more about your service offerings. 

Schedule a virtual tour

This call-to-action example can entice potential real estate buyers to view the properties listed on your website. 

Start free trial

This is another great example of a strong CTA. Customers are more inclined to try out what you’re offering if they get a free trial. 

Save my free spot

This CTA button is typically used if you're offering free webinars to your target audience. This is a great example of encouraging users to sign up fast. The first-person POV also helps increase personalization.

Compare packages

Calls to action, such as this one, help visitors focus on what you're offering. It encourages your audience to view various paid plans for your services, whether that’s accounting, investing, or coaching.

Schedule a meeting 

Potential clients of professional service firms tend to prefer meeting with a provider first before deciding to partner with them. This call-to-action example makes it easy for your audience to book an appointment with you. 

With these options, you can add variety to your CTA game and use different CTA banners depending on their purpose. By utilizing these great call-to-action examples, website owners can increase their conversion rates and generate more leads. Consequently, this can move users down the sales funnel and help with your conversion rate optimization efforts. 

Using a secondary CTA button

The above call-to-action examples are typically used for main CTA buttons. But what if you want to add two CTA buttons on your landing pages instead of just one CTA?

If you're looking to add secondary CTA buttons, you can use call-to-action examples such as "Learn more" or "How it works." Second CTA buttons can accompany your primary CTA links. They provide alternate actions that your target audience can take. Note that placing two CTA or even multiple CTA buttons on your landing pages is acceptable. Just make sure that it won't appear overwhelming for your audience.

CTA examples: tips for crafting your own CTAs

Crafting an effective yet simple CTA button can be a challenge, but it is an important part of creating an engaging website and landing pages. Here are some tips for crafting your own:

Keep your CTA simple and concise

A compelling CTA button should clearly communicate the action that you want visitors to take. Keep the CTA copy short and to the point, and make sure the action is obvious. A call to action example that reads, “Sign up for our newsletter!” is much more effective than one that says, “Become a subscriber today.”

Use strong and compelling calls to action

A strong CTA button should capture the attention of visitors and motivate them to act. For this purpose, it’s best to use action-oriented words such as “sign up”, “download”, or “join”. You can also consider using first person in your CTA text.

Use a visually appealing call to action

Make sure to create CTAs that stand out visually as well. For instance, your clickable button should use a bold font or colors that evoke an emotional response. To craft the best call to action, pair it with hero images to grab visitors' focus. You can also include a countdown timer next to it to add a sense of urgency and prompt visitors to do the desired action quickly.

Make sure your CTA is easy to find

Your CTA button should be prominently displayed on your website and landing pages. By doing so, visitors can easily find it. Eye-catching placements include the top of the page or in a sidebar. Additionally, you should make sure the CTA button is visible from any page on your website by using a floating bar or popup.

Optimize your CTA for different devices

Many visitors will be accessing your website from mobile devices, so it’s important that your CTA button is optimized for these devices. A good call to action example is one that's clearly visible and easy to click on a mobile device. Additionally, you should use a mobile-friendly CTA design. By taking these steps, you can ensure your CTA is effective on any device.

Final thoughts and takeaways

When crafting effective calls to action, there are a few key points to keep in mind.

First, note that a solid call-to-action stands out and is easy to spot. Use CTA copy that's clear and concise, and make sure that the action you’re asking the user to take is obvious. Additionally, consider the context of your call to action. Placing it in the right spot on your page is just as important as crafting the call to action itself.

Avoiding generic or vague language is key, as it doesn’t give the user a clear understanding of what they’ll get out of the action. Additionally, use persuasive language and action phrases to prWovide a sense of urgency.ith

Don’t forget to test multiple CTA buttons to see which ones are more effective. Try testing different variations of your call to action and see which one yields the highest conversion rate. Run A/B tests to see which calls to action have the most success. Through testing, you’ll be able to find the most compelling CTA and refine your marketing campaign strategy as needed.

Crafting effective calls to action requires a good understanding of what makes them successful. By following the tips outlined in this blog post, you’ll be able to create a powerful CTA that's compelling, persuasive, and effective. Positioning them strategically throughout your site or landing page can help enhance your marketing campaigns.

Craft the best call to action for your site

B12 is the all-in-one platform that helps small businesses launch an online presence with tools like payments, scheduling, email marketing, and contracts. B12 designers and copywriters will help you ensure your CTAs are well-placed and strategically worded. With B12’s AI-powered CTA text generator, you can craft the best calls to action you need for your website, landing page, emails, and more.

Get quality content for better engagement and retainment. Sign up today for free in 60 seconds to start winning, attracting, and serving clients in no time.