Build an AI website in 60 seconds

Building a brand that sticks is necessary if you want your business to catch the attention of your target audience and convert them into paying customers or subscribers. This is especially true when your website is built using AI tools.

More and more companies are jumping on generative AI platforms to set up their sites, but knowing how to craft a genuine brand around these AI-created sites is where a lot of folks get stuck. This guide provides you with the essentials needed to create a clear, professional, and appealing brand that visitors will connect with.

Dos of branding your AI-generated website

Use your brand colors and fonts

The colors and fonts are the basic elements of your brand. These simple choices inform visitors who you are the moment they land on your site. When working on your AI-generated website, stick with what already feels like “you.” Whether you’re pulling from existing guidelines or creating your own vibe, matching these visuals across your site boosts your brand consistency and makes your business look on point. A perfect example of this is FindYourselfInFashion, which blends cream and taupe hues with blush accents to evoke sophistication and feminism.

Maintain consistency across pages

Nothing screams “amateur hour” like a website where each page looks different. To make your visitors comfortable and confident in your brand, ensure your colors, fonts, logos, and images are consistent throughout.

DEI site RainbowDisruption features diversity and consistent visual identity in its pages, which helped strengthen its messaging. AI website platforms like B12 offer ways for your pages to stay uniform, allowing you to transition from one space to another without any hassle.

Use authentic images and logos

Whether you're creating business card designs or writing a blog, an authentic image and logo design help boost your brand's visibility and make a lasting impression on visitors. Use professional photos that reflect your brand's personality. Doing so helps make your AI-built site feel real, fresh, and trustworthy.

When it comes to your logo, regardless of whether you're using an AI logo maker or collaborating with a designer, make sure it is a professional logo design that communicates your brand identity. A strong logo is a powerful asset that helps clients recognize and remember your company, reinforcing your brand’s presence on every page.

Have a clear brand voice in content

Your words matter just as much as your looks. Whether you’re a solo content creator or part of a team, the personality in your content has to match the way you present yourself and what your company stands for. Even if you’re using generative AI in your blog or on other sections of your website, take time to review and edit it until it reflects your brand.

In doing so, your content remains authentic and fosters genuine connection with your audience; it does not sound generic or automated. Otherwise, the content risks sounding robotic or flat. A consistent, relatable voice keeps your audience engaged and eager for more.

Don’ts of branding your AI website

Avoid generic templates without edits

It’s tempting to grab a ready-made template and call it done, but shortcuts like that are easy to spot. Without customization, your website might end up looking like a dozen others, making it hard for people to remember you. Use AI tools to personalize your design, such as changing colors, fonts, and images. Customizing your site's design to reflect your company is what makes your branding feel personal and unique.

Don’t overload with colors or fonts

A common mistake in branding is overusing different colors or fonts, which can make your site look messy. It may also confuse visitors about who you are. To avoid this, stick to a handful of colors and one or two fonts that work well together. This keeps everything feeling professional and makes your brand way easier to recognize and recall.

Avoid stock images that don’t reflect your brand

Even if they look nice, choosing stock images that don’t align with your brand can undermine the authenticity and trust that you’re trying to convey. Instead of using generic visuals, use custom pictures, such as original photographs, custom illustrations, or AI-assisted graphics. That extra effort and attention to detail go a long way in building trust and making your brand feel authentic.

Common questions about branding AI-generated website

1. How is generative AI changing logo design and website branding?

Generative AI has made logo creation and branding quicker and more accessible than ever. You can now produce brand-oriented graphics and text just by feeding in a few details to a logo generator. However, you may still want to put your spin on what the AI creates. Otherwise, the results may not be aligned with your unique style or voice..

2. Should I use a professional logo maker or hire a designer for my AI-generated website?

You don't necessarily need to hire a designer. Many AI platforms come with smart logo makers that help you whip up professional designs in minutes, giving you plenty of room to customize colors, fonts, and layout. If you can do some fine-tuning, AI tools can get you surprisingly close to a polished look. However, if you want something tailored or complex, hiring a professional designer can be your best option.

3. Can AI tools help maintain brand consistency without detailed brand guidelines?

Yes. Even without detailed brand guidelines, AI tools enable you to maintain brand consistency by allowing you to select and apply consistent fonts, colors, and logos across your site. Over time, you can refine your brand elements and enhance your site’s cohesion, ensuring a polished and professional online presence.

4. How can I align my logo design with my AI website’s brand voice?

Most AI website builders give you plenty of control over your logo’s colors and fonts, and let you swap out images whenever you want. You can also customize the design, export assets, and update content as needed. This flexibility allows you to make your logo conform to your brand voice without affecting the quality and cohesion.

5. How do I measure if my brand messaging on the AI site is working?

Observe how people interact with your site by tracking engagement metrics, such as bounce rates and conversion rates. Feedback (via marketing positioning) from customers or your team also offers valuable cues on whether your brand feels engaging and authentic. Reviewing these signals allows you to refine your brand messaging and improve your website’s overall impression.

Brand consistency builds trust and boosts conversion

Maintaining brand consistency across your AI-generated website goes beyond aesthetics—it is a critical factor in building trust with your clients and boosting conversion rates. A well-branded site signals professionalism and reliability, encouraging visitors to engage with your company and take desired actions. By leveraging AI tools to streamline the branding process while retaining creative control, you can elevate your online presence and differentiate your business in a competitive market.

For those looking to create a branded website, platforms like B12 offer AI-powered solutions that provide access to a comprehensive library of design tools, professional logo makers, and content creation resources. These tools enable you to build a cohesive and compelling brand image that truly represents your company.

Build a branded website effortlessly with B12’s AI tools

Begin your branding journey with B12’s AI tools and create professional logo designs, customize fonts and colors, and develop a branded website in just hours—not days. Its user-friendly and straightforward interface allows you to easily create quality websites while applying branding guidelines to boost your online presence. Sign up today to access free resources and start building a branded website that stands out and drives results.