7 best Wix alternatives in 2026 (compared)

Prices checked October 5, 2026.

Wix does a lot, and that's part of the problem for some people. The editor can feel crowded, prices add up once you want a store or more features, and you can't take your site with you if you leave.

The right alternative depends on what's bugging you. Want something simpler? Cheaper? Better for selling? More design control? Here's how the seven best options compare, so you can pick the one that fits how you work. (Comparing B12 and Wix directly? See B12 vs Wix.)

Wix alternatives at a glance

1. B12: best for building by chatting, with the working parts built in

With B12, you describe what you want and the AI Agent builds it: pages, copy, images, and the parts that do real work, like bookings, payments, forms and member logins. You get a complete first draft in about two minutes, then keep shaping it in chat or by clicking and editing yourself.

The big difference from Wix is how you get to the finished thing. Instead of dragging elements around a crowded editor, you ask for it:

• "Add a booking page that syncs with my calendar."
• "Add a login so clients can see their invoices."
• "Use this screenshot as the layout for my homepage."

You can attach a logo, product photos, a PDF or a screenshot of a site you like, and the site starts closer to what you had in mind. It can also build real backends (accounts, a database, payments, connections to tools like Stripe and Calendly) on Supabase, so a page can become something people actually use. If you want a hand, you can hire vetted designers, copywriters and SEO specialists through B12's Expert Marketplace.

Best for: freelancers, creators and service providers who want a site or simple web app live fast, with scheduling and payments included.

Pros:

• Complete draft from one prompt
• Edit by chatting or clicking
• Bookings, payments, forms and logins built in
• Free plan to try it

Cons:

• You can't export your site to host it somewhere else
• For a large catalog with complex inventory, Shopify is the better fit

Pricing: free on a b12sites.com address. The Website plan is $24/month with a custom domain (free for the first year). New users can try it for $1 for 7 days. See B12 pricing.

Compared with Wix: faster to a finished site, and you ask for features instead of hunting for them in an editor. See the full B12 vs Wix comparison.

2. Squarespace: best for polished design with little effort

Squarespace is the most common switch from Wix, mostly because its templates look good out of the box and the editor is more structured. You get fewer ways to break the layout, which a lot of people see as a plus. Blueprint AI can set up a starting site from a few answers.

Best for: creatives, portfolios, restaurants and small shops that care about looks.

Pros:

• Consistently good-looking templates
• Selling is included on every paid plan
• Simple, tidy editor

Cons:

• No free plan, only a 14-day trial
• Less layout freedom than Wix
• Only pages and blog posts export if you leave

Pricing: from $19/month billed yearly ($25 monthly).

3. Webflow: best for full design control

Webflow gives you the control of hand-coding without writing the code. You work with real layout, spacing and animation settings, plus a strong content system for blogs and directories. There's a learning curve, and it's worth it if design is your job.

Best for: designers, agencies and teams building custom marketing sites.

Pros:

• Precise control over layout and animation
• Powerful CMS
• You can export your site's code on paid workspace plans

Cons:

• Steep learning curve for non-designers
• Store plans cost extra

Pricing: free plan on a webflow.io address; site plans from $15/month billed yearly ($25 monthly).

4. Shopify: best for serious online stores

If selling is the main job, Shopify is built for it: inventory, shipping, taxes and thousands of apps. Wix can run a store. Shopify is where stores go when they grow. Its Sidekick assistant helps with setup and day-to-day tasks.

Best for: product businesses with a real catalog.

Pros:

• The deepest ecommerce features on this list
• Huge app ecosystem
• Scales with a growing store

Cons:

• Pricier, and apps add to the bill
• Overkill for a site that isn't mainly a store

Pricing: from $29/month billed yearly ($39 monthly).

5. Hostinger Website Builder: best for the lowest price

Hostinger's builder (formerly Zyro) is the budget pick. The AI Builder gets a simple site up quickly, and hosting and a domain are bundled in. Watch the fine print: the lowest price needs a long prepay, and it renews higher.

Best for: a simple site on a tight budget.

Pros:

• Very low entry price
• Easy for beginners
• Hosting included

Cons:

• The cheapest price needs a 48-month prepay
• Selling needs a higher plan
• No way to export your site

Pricing: from $2.99/month on a 48-month plan, renewing at $10.99/month.

6. WordPress.com: best for blogs and content-heavy sites

WordPress.com is hosted WordPress, the same software behind a big share of the web. It's strongest for publishing: posts, categories and long-term content. It now includes an AI builder that sets up your site through chat. Your content is also the most portable on this list.

Best for: bloggers, writers and anyone publishing regularly.

Pros:

• Excellent blogging tools
• Full export, so you can move anytime
• Low starting price

Cons:

• Plugins and stores need higher plans
• More settings to learn than a simple builder

Pricing: free with ads; paid plans from $4/month billed yearly (renews at $5), or $9 monthly.

7. Framer: best for design-forward marketing sites

Framer feels like a design tool that publishes websites. It's great for landing pages and portfolios with smooth animations, and its AI can generate a starting layout from a prompt. It's lighter on business tools, so you'll connect other services for things like selling or scheduling.

Best for: designers, startups and portfolios.

Pros:

• Modern designs and animations
• Fast, canvas-style editing
• Affordable starter plan

Cons:

• No native store
• No code export

Pricing: free for non-commercial sites; paid plans from $10/month billed yearly.

How to pick the right Wix alternative

• You want it done fast, with bookings or payments: B12.
• You care most about looks and want it simple: Squarespace.
• You're a designer and want control: Webflow or Framer.
• You're mainly selling products: Shopify.
• You want the lowest price: Hostinger.
• You're mainly publishing: WordPress.com.

One more thing before you switch: Wix doesn't export sites, so moving usually means rebuilding. That makes it a good moment to fix what wasn't working. With B12, you can upload screenshots of your current site and tell the AI what to keep.

A real switch from Wix

Fashion and image consultant Stephanie Roberts spent months trying to DIY her site on Wix after a local agency didn't work out. On B12, the AI gave her a strong starting point, and she shaped it into a site that feels like her brand, with scheduling and resources for clients near and far. "I'm very proud of my website. It turned out beyond expectations."

Try B12 free

Describe what you want to build and get a complete first draft in about two minutes. Free to start, no credit card. Browse 200+ templates for a starting point, or start for free.

It depends on what you need. Squarespace is better for polished design with less effort, Shopify for serious stores, Webflow for design control, WordPress.com for blogging, and Hostinger for price. B12 is a strong pick if you want a complete site from a prompt, with bookings and payments built in.

The common reasons: costs climb once you need a store or more features, the editor can feel cluttered, you can't switch templates on a live site in the classic editor, and you can't export your site if you leave.

Wix gives you more freedom and more built-in apps. Squarespace gives you better-looking templates and a simpler editor, and includes selling on every paid plan. If you want to drag things anywhere, pick Wix. If you want it to look good with less fiddling, pick Squarespace.

Yes. B12, Webflow, WordPress.com and Framer all have free plans on their own subdomains. You'll need a paid plan to use your own domain.

Hostinger has the lowest entry price ($2.99/month), but only on a 48-month prepay, and it renews at $10.99. WordPress.com starts at $4/month billed yearly.

Usually not automatically. Wix doesn't export sites, so plan on copying your content over and rebuilding the design. With B12, you can speed that up by uploading screenshots of your current pages and describing what to keep.