Artificial intelligence technology has transformed how businesses generate content. What once took hours of writing and editing now takes a few seconds to put together. It’s not just text-based content. Generative AI now creates unique images, sounds, and videos with single-line prompts. 

This opens up a new world of possibilities in digital marketing and internal content creation that today's businesses must leverage to stay ahead in the marketplace. Keep reading to learn everything you need to know about generative AI and how to make the most of it in 2024. 

What types of content can I create with generative AI?

At its core, generative AI operates on algorithms designed to mimic human creativity and produce content autonomously. These algorithms are trained on massive datasets, allowing them to generate content that closely resembles human-created work. Roughly 73% of U.S. marketers surveyed in 2023 are already using generative AI in their companies. 

The emergence of multimodal AI models represents a huge leap in machine learning and reasoning. From text to images, videos, and music, generative AI has demonstrated its usefulness across various domains. 

Social media posts 

You can deploy AI to automate most tasks associated with social media posting. It can create dynamic and attention-grabbing captions based on well-crafted prompts, saving you time and effort. For instance, a clothing brand could use AI to generate unique and trendy captions for each new fashion collection.

Generative AI also helps you produce stunning visuals. Text-to-image tools like Midjourney and Dall-E let you create custom graphics and images to add more pop to your social media posts. This can be a great way to reach a younger audience too — 31% of Gen Z and 20% of millennials in the U.S. use generative AI, according to Deloitte. 

Product or service descriptions 

If you run an online store, you probably know how much of a hassle creating unique, search-optimized product descriptions can be, especially if you’ve got a long inventory list.

Generative AI can make writing descriptions a breeze. For instance, you can input key specifications and ask the tool to dynamically produce detailed product descriptions. E-commerce giant Amazon recently unveiled its generative AI platform to help sellers streamline product description writing. 

AI tools can also generate personalized descriptions based on the purchasing history and style preferences, making each description resonate with the customer's tastes.

Email campaigns

Machine learning can help optimize your email strategy and automate campaigns. More importantly, you can use generative AI to produce relevant content. For example, you can create optimized subject lines and personalized product recommendations based on customers' past purchases, or craft even the perfect reminder email.  

Remember to track your campaigns’ performance and analyze them to see how you improve. Analyzing your data can also uncover new insights — you can learn what emails work, what subject lines drive subscribers to open emails, and what CTAs drive engagement. 

Visual content

Boost SEO and add engaging elements to various content forms with AI-generated visual content. Roughly 91% of consumers prefer interactive visual content to written content. These include custom images, videos, infographics, and presentations. Additionally, recent stats indicate people retain 55% more information when it is paired with an image. 

Today’s platforms allow you to simply input requirements and have countless content pieces all produced to your specifications. Design platforms such as Autodesk, Photoshop, and even Canva are incorporating generative AI functionality. These tools can also upgrade the resolution and quality of visual content. Advanced software algorithms analyze image or video frames to highlight finer points and generate new pixels. 

Blog posts

Generative AI can significantly enhance your business blog posts by providing unique content, generating ideas, and even assisting in drafting articles. Machine learning can help you brainstorm creative titles and introductions. It can also analyze search engine trends and keywords, letting you create SEO content right off the bat.

Additionally, generative AI can assist in content expansion. For instance, if you're struggling to connect ideas, you can input a summary and the AI will generate relevant paragraphs or bullet points. Don't worry about integrating generative AI into your blog writing process either. Studies suggest audiences don't care if AI created your brand’s content. 

Website landing pages

Content for web landing pages must be highly targeted and optimized for conversion. That means the page and wording choice should clearly demonstrate the product or service in action. Generative AI can craft the perfect content to convert prospects on your website page. 

AI also aids in A/B testing and optimizing the user experience for better engagement and conversion rates. A/B testing involves comparing two versions of a webpage to identify which one performs better. Traditionally, this process required significant time and manual effort. AI streamlines the entire process by creating dynamic content variations. Machine learning algorithms analyze user behavior, tailoring content in real time to match individual preferences. 

Related: What do the best landing pages have in common? 

Ebooks 

Being a business owner means positioning yourself as an industry leader whom readers can trust to solve their problems. Ebook content marketing is a great way to establish your expert status. It’s also great for driving lead generation. For instance, ebook sign-ups can help grow your mailing list for email marketing. 

Generative AI can automate your ebook creation, serving as a collaborative partner and speeding up the writing process. This collaborative approach ensures a blend of human creativity and AI efficiency in marketing. 

While AI assists in some aspects of ebook creation, challenges remain in tone, authenticity, and legal concerns. Ensuring that AI-assisted content aligns with the author's voice requires careful calibration to replicate human emotion in writing. This can make ebooks less favorable compared to other content types.

White papers 

Using generative AI in white paper creation can streamline the entire process, offering efficiency and depth to complex topics. It can break down hard-to-understand information, ensuring that white papers are not only informative but also readily available for stakeholders, researchers, and the public.

However, keep in mind that white papers generally require unique insights and industry-specific data. This might be beyond the current scope of AI as most tools lack the necessary deep understanding for high-quality white paper creation.

Maximizing AI in your content strategy

AI-generated content is revolutionizing the marketing landscape, offering more efficient and personalized creation methods. There’s a lot of promise for the industry too as more businesses adopt AI solutions in their everyday operations. Research suggests the generative AI market will be worth over $400 Billion by 2027, so now’s the time to explore ways to leverage this technology in your content marketing tactics and stay ahead in the rapidly evolving digital world. 

That being said, it’s important to view AI as a collaborative tool rather than a replacement for genuine creativity. Authors and machine learning can work hand in hand, with humans providing the emotional depth and creative nuances that AI may lack.

Generate content with B12’s AI Assist tool

B12 makes it easy to produce your business’s content 40 times faster than if you wrote it from scratch. Quickly create everything from web pages, blog posts, email campaigns, and even SEO metadata with a powerful AI Assist tool built directly into your website. What’s more, AI Assist is available on all B12 plans so you can get your business online in as little as an hour. 

Ready to discover how AI can revolutionize your business in 2024? Let our AI create your free website draft in 60 seconds.