Carpentry website template

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For the homepage of Ashby & Rowe Joinery, a six-person custom carpentry workshop in Kingston, New York, founded in 2009 by finish carpenter Tom Ashby and designer Lena Rowe, build a quiet, editorial site that sells through finished rooms, not tools: the primary action is booking a design consultation, with a softer Request our project book option, never a bare Get a quote banner. For the hero, use a full-bleed photo of a finished walnut library wall with a brass rolling ladder in an 1890s Hudson Valley farmhouse, soft morning light across the grain, a reading chair in the corner; crossfade slowly to two more finished rooms (a painted Shaker-style kitchen and an oak floating staircase). Center a small serif wordmark above the image, then set the headline low and left: Built-ins made to outlast the house. Subheadline: Custom cabinetry, staircases and millwork from our Kingston workshop since 2009. Primary CTA Book a design consultation, secondary text link Request our project book. Typography pairs EB Garamond for headlines and project titles (the hero line at about 5.5vw, generous leading) with Figtree for body and navigation, in small caps for labels. The palette stays near-monochrome like a high-end kitchen maker's site: ground plaster white #F5F3EE, panels a warmer #ECE8E0, text walnut ink #2A2420, secondary text #6E655D, and one accent, oiled walnut #7A4B2A, drawn from the wood itself and used on buttons, links, the active nav item and the species tags; never pure white or pure black. Navigation: Work, Services, Workshop, About, Contact. Work presents projects as named stories (The Rhinebeck Library, The Saugerties Staircase, The Kingston Mudroom), each with a full-width photo sequence, the client's brief, wood species and a short paragraph in Tom's voice. Services lists built-in cabinetry and bookcases, kitchens, staircases, wainscoting and paneling, and custom doors, with a plain line on budget (Most built-in projects start at $18,000). Workshop shows the four-step process (site measure, shop drawings, build in our shop, install in 2 to 5 days) with photos of the bench room. Include an awards line (Hudson Valley Design Award 2024), three client testimonials with town names, a service area note (Hudson Valley and New York City, within 100 miles), and a consultation form with project type, budget range, timeline and photo upload. The signature moment is the Cut List: every project opens with a small card styled like a workshop shop drawing on drafting paper, listing wood species, board feet, joinery used (hand-cut dovetails, mortise and tenon), hours in the shop and install days (White oak, 214 board feet, 186 shop hours, 3 install days), and a condensed version of the same card sits under each project thumbnail, so it reads as Ashby & Rowe's signature everywhere. Motion stays slow and calm: hero images crossfade every 6 seconds over 1200ms ease-in-out, sections fade up 16px over 320ms ease-out as they enter the viewport, project images scale to 1.02 on hover over 400ms; under prefers-reduced-motion, show only the first hero image and render everything in its final state. Use a small 4px radius, almost no shadows, lots of white space, and lazy-load every image below the fold. Every name, project, price, date and quote should read as real, with no placeholders or lorem ipsum.