Microcopy refers to the small bits of text on a website that guide, reassure, and inform users. It includes button labels, error messages, form hints, confirmation messages, and tooltips. Basically, it's all the small text that makes navigating a website feel smooth and intuitive.

Good microcopy is clear, helpful, and can even add a bit of personality. It's all about making the user experience better, keeping people engaged, and ensuring they understand what's going on.

Why microcopy matters 

When someone lands on your site, microcopy is often what nudges them to take the next step – whether that's clicking a button, filling out details, or making a purchase. Even a simple change from "Submit" to something like "Let's get started!" can make your site feel more approachable and human.

Here's how thoughtful microcopy can really boost your site.

• Reduces friction. Clear instructions mean fewer confused visitors.
• Builds trust. Helpful hints and friendly error messages make people feel more secure.
• Drives action. Well-crafted button labels guide users toward your goals.
• Reinforces branding. A consistent tone in your microcopy makes your site feel more cohesive.

Microcopy examples in action

You encounter microcopy all the time on websites.

• Form field hints
  Something like "We'll never share your email address" can really put people at ease.
• Button labels
  "Start my free trial" feels much more inviting than just "Submit."
• Error messages
  Instead of a generic "Error," something like "Oops! That doesn't look like a valid email." is much friendlier.
• Empty states
  When there's nothing to show yet, a message like "No saved items yet. Let's find some!" encourages the user.

Even those little loading messages or password requirements benefit from clear, concise microcopy. It's all about guiding users effortlessly.

How to write effective microcopy

Just keep these simple tips in mind.

• Be clear first, clever second. Make sure the meaning is obvious right away.
• Keep it short. Simple, easy-to-scan language is key.
• Use your brand voice. Whether you're casual, formal, or playful, stick with it.
• Focus on what the user needs. nticipate where they might get stuck and provide answers proactively.

FAQs about microcopy

Why is microcopy important for websites?

Microcopy keeps users informed, confident, and guides them through actions smoothly, reducing frustration during things like sign-ups or purchases.

Where should I use microcopy on my site?

Anywhere your user has to take action—think buttons, forms, search bars, tooltips, and confirmation messages.

What’s the difference between microcopy and regular website content?

Microcopy is focused on specific actions within the user interface, while regular content is more about providing information or promoting something.

How do I know if my microcopy is effective?

Keep an eye on how users interact with your site. If they're completing tasks without getting stuck and your conversion rates improve, your microcopy is likely doing its job well.

Build a better website with B12

Your website’s microcopy might be small, but it has a big job to do. With B12, you get helpful, conversion-optimized microcopy from the start—plus the flexibility to make it your own. Try building your site today and see how powerful the right words can be.