AI-generated content refers to text, images, or even code created by artificial intelligence tools instead of being manually written or designed by a human. In the context of building websites, this often means your website copy, blog posts, product descriptions, or even design elements are drafted with the help of AI.

Using technologies like natural language processing and machine learning, AI can quickly create relevant content based on what you tell it about your business, the kind of voice you want to use, or even what's typical in your industry. This can really save time and make it easier to build out your website.

How AI-generated content works

When you're building a site with AI, it's not just about the look. The content is often generated at the same time. Here’s a general idea of how it works.

• Input-based generation. You give the AI some starting information, like your company name, what you offer, or who you're trying to reach.
• AI content engine. Using what it has learned from tons of data, the AI suggests or writes content that fits your industry and goals.
• Customizable results. You can then review what the AI has come up with and tweak it so it sounds just like you.

Examples of AI-generated content 

• Home page hero text. Catchy text to grab visitors' attention right away.
• Service descriptions. Clear and concise explanations of what you do.
• FAQs and CTAs. Helpful questions for your visitors and prompts to encourage them to take the next step.
• Blog post intros or outlines. A starting point to get your blog going.

Benefits of using AI-generated content

• Faster publishing. Get your website online sooner without waiting for all the writing to be done.
• Scalable. Adding new pages or products becomes much simpler.
• Cost-effective. A great option if you don't have a dedicated writer on your team, especially for smaller businesses or startups.
• Consistent tone. AI can learn your desired tone and apply it across all your content.

How to improve AI-generated content

While AI is helpful, you'll get the best results if you guide it.

• Be specific about the tone you want, your industry, and the key benefits you want to highlight.
• Take a look at what the AI produces and make sure it's clear and fits your style.
• Include things like customer stories or what makes your business unique.

FAQs about AI-generated content

Is AI-generated content good for SEO?

Yes, it can be a good starting point. If you review it carefully, add relevant keywords, use headings, and make sure it's genuinely helpful for your audience, it can definitely contribute to your SEO efforts.

Can I fully rely on AI-generated content?

For basic pages and initial drafts, it can be very useful. However, it's always a good idea to review and refine the final text to ensure it truly reflects your brand and communicates your message effectively.

Is AI-generated content considered original?

AI creates new content based on patterns it has learned, rather than copying directly. Even so, it's wise to double-check for originality and add your own insights to ensure quality and uniqueness.

What types of website content can AI create?

It can generate your main homepage text, descriptions of what you offer, starting points for blog posts, those short descriptions you see in search results (meta descriptions), calls to action, frequently asked questions, and even guides for new customers.

Does B12 use AI-generated content?

Absolutely! B12’s AI Assist can help you create professional-looking text for your website quickly. Whether you're starting from scratch or updating your current site, B12 makes it easier to get polished, AI-assisted content.

Build your website with AI-generated content

Ready to launch faster? B12’s AI-powered website builder creates your content while designing your layout—no writing blocks or tech headaches. Try it free and get a fully built website in minutes.