“Above the fold” refers to the portion of a web page that’s visible without scrolling. So essentially, it's only the top half of the screen on most mobile devices. It's what your guests read first when they arrive on your site, and therefore it is valuable space used to get your visitors' attention and to showcase your most prominent content. The key elements for above the fold typically consist of headlines, buttons, and catchy images.

Why above the fold is important in web design

In designing a website, above the fold layout has a direct influence on:

• First impressions: Visitors decide within seconds whether to stay or leave, so compelling content above the fold keeps them hooked.
• Conversion rates: Decisive calls to action (such as "Get Started" or "Contact Us") that are positioned above the fold tend to experience higher engagement.
• Website performance: Prioritizing fast-loading, well-optimized content above the fold line improves your site’s user experience and SEO.

How to create a successful above the fold area

Looking to get the most out of your above the fold content on your front page? For compelling headlines, strong calls to action, or thoughtful ad placement, here's how:

• Use a clear headline. Describe what your site does in a concise, powerful manner.
• Include a call to action. Invite visitors to take the next step, such as scheduling a consultation or subscribing for updates.
• Incorporate visuals. A well-designed image or background video can serve to capture attention without overwhelming the design.
• Keep it responsive. Make it look great on any screen size, from desktop to mobile.

FAQs about above the fold 

Why is above the fold important?

It's the first impression people have of your site, and usually their determining factor in whether to stay on your site. Clear, concise content above the fold can increase engagement and conversions.

What should go above the fold on a website?

Include your headline, a brief value proposition, a call to action, and any visuals that support your message. Make sure it loads fast and stays clear on all devices.

How do I optimize the above the fold area for mobile?

Prioritize a simple layout, legible text, and a prominent call to action. Test your site on different screen resolutions and sizes to ensure everything stays immediately visible and easy to navigate.

Build a high-impact website with B12

With B12’s AI website builder, you don’t need to stress about perfecting your above the fold design. Our smart tools ensure your site’s most important content always makes a strong first impression. Get started today and see the difference!