Appointment booking template

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Create a clean, trustworthy website for a local, appointment-based service business built entirely around online booking (generic enough to fit many service verticals). Guide visitors from 'can I book now' to a confirmed appointment with a services and pricing overview, an about/team section, reviews, and a prominent real-time booking flow: pick a service, choose a date/time from live availability, enter details, and confirm with an optional deposit or payment. Core pages: Home, Services, Pricing, About, Reviews, Book. The hero — first fold — must make it instantly clear this is a book-online service business: a headline naming the service, a subhead on convenient online scheduling, a primary 'Book now' CTA, and a hero showing the booking widget or a happy customer. Lean into B12's built-in booking + payments + reminders wedge that Wix/Squarespace/Lovable templates don't lead with: a working availability calendar, automatic confirmation and reminder messaging, and secure deposit/payment at booking. Design: a deliberate dark terracotta on warm black theme — warm black (#17110E) and warm light (#F7F2EF) alternating sections, terracotta accent #E58F66 on dark (with dark #1C0F09 text on its fills), deep terracotta #A8482A for accents/buttons on light (with white text), and accent tint #F7E2D8 for icon chips on light; no green anywhere. Typography: Playfair Display (400) for h1/h2 with -0.015em tracking, Manrope for body/nav/buttons/h3/h4, JetBrains Mono for small uppercase eyebrow labels; scale h1 60px/1.04, h2 38px, h3 22px/500, h4 18px/600, body 16px/1.65. Rounded cards, a sticky 'Book now' button, trust badges and reviews, and smooth micro-interactions. Tone: convenient, dependable, professional. Use a unique fictional business name and original copy — no placeholder text.

FAQs about this appointment booking template

Is this an online booking page or a printable template?

It's a working online booking page. Clients pick a service and time and book themselves, so you don't have to manage a spreadsheet or a paper schedule.

Can it sync with my calendar or take payments?

Yes. Ask the AI Agent for what you need, like "Sync bookings with my Google Calendar" or "Take a deposit when someone books," and it sets it up. It can also connect to tools you already use, like Calendly or Stripe.

Is the appointment booking template free?

You can build it for free on a b12sites.com address. The Website plan is $24 a month if you want your own domain.

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