Entrepreneurs are constantly on the lookout for ways to simplify their work without sacrificing quality. When it comes to building websites, many choose Squarespace because of its easy-to-use design tools, stylish templates, and range of features. Recently, though, Squarespace took things further with Blueprint AI, a tool set to transform website creation.

So, what makes Blueprint AI different, and why is it interesting for entrepreneurs? Let’s dive into what this new AI-powered tool offers.

A Look at Blueprint AI

In September 2024, Squarespace introduced Blueprint AI, designed to help users set up websites quickly. Like other AI tools, it aims to cut down on manual work, making the design process faster and more customized. Even people with limited technical skills can create polished, professional-looking sites.

Blueprint AI is more than just a simple design tool. It analyzes your brand preferences, business goals, and aesthetic style, using that information to suggest layouts, colors, fonts, and content positioning. This approach makes it especially useful for busy entrepreneurs who need a streamlined way to create a visually appealing website that reflects their brand.

How Blueprint AI Works

Blueprint AI takes users through an easy setup process. After providing essential details—such as industry, business name, and goals for the website—Blueprint AI creates a starting framework. This framework includes tailored designs and layouts that fit the nature of your business.

One of Blueprint AI’s standout features is its ability to make design choices that feel thoughtful. For instance, a yoga studio might see soft, calming colors like blue and green, while a consulting business might get clean, professional fonts. Blueprint AI also adds practical elements like navigation and call-to-action buttons, which are arranged strategically to enhance user experience.

Why Blueprint AI Benefits Entrepreneurs

For entrepreneurs, time is incredibly valuable. Blueprint AI helps cut down on the time it takes to get a website up and running, allowing business owners to spend more energy on other critical areas of their work. The tool is perfect for those who need a professional-looking website without devoting hours to perfecting each detail.

Aside from time-saving, Blueprint AI provides relief from design uncertainty. Many small business owners are unsure of which colors or layouts work best. By offering recommendations that suit your industry, Blueprint AI takes away a lot of the guesswork, making the design process more enjoyable and less overwhelming.

Easy Customization Options

Blueprint AI offers a well-built foundation but allows users the freedom to make adjustments. Entrepreneurs can easily change fonts, colors, images, and text to align more closely with their brand identity. This flexibility is a great asset, especially for those who want a personalized look while still benefiting from AI’s speed.

Having a customizable base also lets business owners keep some control over the final product. While Blueprint AI gets much of the setup work done, the options for customization mean that the site can still feel unique and not like a cookie-cutter template.

Mobile-Friendly Design

Today, websites need to work well on all devices—desktops, tablets, and smartphones. Blueprint AI ensures that its designs are fully responsive, so users have a seamless experience regardless of the device they’re using. This is a significant advantage, especially for businesses that rely on mobile traffic.

With mobile optimization handled, entrepreneurs don’t have to worry about whether their website will look good on smaller screens. Blueprint AI automatically adjusts each design to fit various screen sizes, ensuring that the site looks polished and professional at all times.

Built-in Marketing and SEO

Squarespace has always been known for its SEO features, and Blueprint AI continues this trend. Websites created with Blueprint AI come with SEO best practices built-in, helping your site gain visibility in search engines right from the start. For entrepreneurs focused on growth, this is a valuable addition.

The tool also makes it easy to integrate with marketing channels. Blueprint AI supports seamless connections to email campaigns and social media, which allows businesses to engage their audience effectively. This feature makes it not only a tool for building websites but also a strong support for online marketing efforts.

Blueprint AI vs. Other Website Builders

Many website builders, like Wix and GoDaddy, offer AI-assisted tools, but Blueprint AI stands out with its design-first approach. It goes beyond basic templates by offering industry-specific suggestions that make the design more suitable for various business types.

Unlike some AI tools that limit users to simple, generic layouts, Blueprint AI offers a richer experience with options like service pages, portfolios, and even eCommerce capabilities. For entrepreneurs who need more than just a basic website, Blueprint AI provides the right balance between functionality and ease of use.

Key Drawbacks of Blueprint AI

While Blueprint AI offers many advantages, it may not be ideal for everyone. Entrepreneurs with a highly unique or creative brand might find the suggestions too standard. Although customization is available, brands with distinct visual identities might still prefer a custom design approach.

Another limitation is that Blueprint AI is excellent for initial setup, but it doesn’t offer ongoing support like a developer might. If your business requires frequent updates or advanced features, Blueprint AI may feel limited. However, for many startups and small businesses, it provides a strong foundation to get started.

The Future of AI in Website Design

The introduction of Blueprint AI shows how AI is becoming more influential in website design. As this technology advances, we’re likely to see even more capabilities, such as further customization, AI-generated content, and advanced eCommerce features. Entrepreneurs who keep up with these changes will be well-positioned to benefit from AI’s efficiencies.

AI-powered website design tools are still growing, and Blueprint AI is just the beginning. Future updates could bring even more options to help businesses create integrated digital experiences quickly and effectively.

Is Blueprint AI the Right Choice?

For entrepreneurs needing a fast, professional-looking website, Blueprint AI is an excellent choice. Its design-focused approach and user-friendly setup make it easy for business owners to create a website that reflects their brand. It’s a tool that bridges convenience and design quality.

However, some entrepreneurs might need more flexibility or support, which is where other tools like B12 come in. B12 offers more personalized support and advanced customization options, making it a good alternative for businesses with unique needs.

Start Building Your Best Website with B12

If Blueprint AI’s offerings seem limited for your vision, consider trying B12. B12 combines AI-powered website creation with human support, helping businesses create beautiful and effective websites. It’s a tool designed to adapt to your unique goals, whether you need eCommerce, custom designs, or robust SEO features.

Ready to experience a more customized approach to website building? Start with B12 today and see how a website tailored to your needs can help your business grow!