If you’re into blogging or running a WordPress site, you’ve probably heard about Automattic’s new AI writing tool. It’s supposed to make your writing clearer and easier to read. But is it worth your time, or is it just another tech product getting too much attention?

In this article, we’ll look at what this tool does and whether it’s really helpful for WordPress users. We’ll also compare it to B12’s AI Assist to see how they stack against each other.

What’s Automattic's AI writing tool?

Automattic, the company behind WordPress.com, recently introduced an AI writing tool. It’s built right into WordPress, so you don’t need to install anything extra to use it.

The tool's idea is simple: it will help you write clearer, shorter posts with less effort. It will review your writing and suggest changes to make it easier to understand. This could mean reducing long sentences or simplifying complex ideas.

But does it work well? Let’s see what people are saying about it.

Pros: What users like about Automattic’s AI writing tool

One of the best things about this tool is its ease of use. Since it’s already integrated into WordPress, there’s no need to learn anything new. Everything you need is right there while you’re writing, which is a big plus if you’re busy.

People also appreciate that it helps with readability. Getting your message across quickly and clearly is crucial. The tool’s suggestions usually focus on simplifying and making your writing more concise, which can help your readers understand your content better.

If writing is challenging, especially when trying to make things clear, this AI can be a helpful assistant. It can catch small mistakes or awkward sentences you might not notice, improving your content before publishing.

However, it's worth noting that while the tool is useful, its pricing might not offer the best value for everyone. Considering the basic nature of the features, some users might find it a bit costly for what it delivers.

Cons: Where Automattic’s AI might fall short

Like anything, this tool isn’t perfect. Some people think the suggestions can be too basic or even robotic. If you’re an experienced writer, this might make your writing sound less like you and more like everyone else.

Another downside is that the tool doesn’t always get the context right. It might suggest changes that don’t fit with the tone or style you’re going for. This can be annoying if you have a certain way of writing and don’t want to lose your unique voice.

Also, while the tool is great for making your writing clearer, it’s not as helpful when it comes to creativity. If your writing includes a lot of storytelling or complex ideas, the AI might not give you the best advice. Sometimes, the suggestions can feel generic and not tailored to what you’re trying to say.

How does B12’s AI assist compare?

Now that we’ve discussed Automattic’s tool, let’s consider another option: B12’s AI Assist. If you’re looking for a tool that can do more than improve readability, B12’s AI might be a better fit.

B12’s AI Assist is part of its website platform, and it helps with the whole content creation process, not just writing. This makes it a more flexible tool if you need help with more than just making your writing easier to read.

One cool thing about B12’s AI Assist is that it can create and update layout images based on your content. This can save you much time, especially if your website has multiple pages or a complicated design. It’s like having a partner to help with writing and design.

Regarding usability, B12’s AI Assist is also easy to use. Like Automattic’s tool, it’s simple to use but offers more customization options. This means you can adjust the AI’s suggestions to fit what you’re working on, whether a blog post, a landing page, or a whole website.

Which tool is right for you?

So, is Automattic’s AI writing tool any good? It depends on what you need. If you’re looking for something simple to help make your writing clearer, it’s worth a try. It’s especially good for beginners or anyone struggling to make their writing easy to understand.

But if you need a tool that can do more, like helping with both writing and design, B12’s AI Assist might be a better choice. It’s more flexible and can help with the entire content creation process, making it a great option for small businesses or entrepreneurs who need extra help.

Both tools have pros and cons, so it’s all about finding the one that works best for you. Whether you go with Automattic’s AI, B12’s AI Assist, or something else, these tools can make your work easier and your content better.

Interested in B12's AI Assist? Get started with B12 for free and see how it can help your content creation!