Flooring website template

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For Grainline Floors, a family-run flooring installer in Columbus, Ohio, owned by brothers Luis and Mateo Ortega, build a site that turns visitors into free in-home estimates. Hero: a sunlit living room mid-install, a half-finished white oak floor with tools and a knee pad in frame, full-bleed. Headline 'Floors you'll notice every morning.', subhead 'Hardwood, LVP and tile, installed by the Ortega family since 2008.', CTA 'Book a free estimate'. Type: Fraunces display at about 6vw, DM Sans body. Palette: linen #F4F1EA ground, burnt sienna #B4532A accent on buttons, price ranges and badges, espresso #2B211C text. Sections: services with price ranges per square foot, a project gallery by material, a four-step process, warranty details, reviews with neighborhoods and a service area map. Signature moment: a drag slider across one room photo that swaps the floor between white oak, walnut, LVP and porcelain tile, with price per square foot updating; the same swatch chips appear on the estimate form. Motion: hero fade-up 400ms ease-out on load, section reveals 280ms ease-out as they enter the viewport, button hover lift 150ms; under prefers-reduced-motion, show everything in its final state with no animation. Use tinted neutrals only (no pure #000 or #FFF), a consistent 10px radius, soft layered shadows, and lazy-load every image below the fold. Every name, price, date and quote should read as real, with no placeholders or lorem ipsum.

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