You may be familiar with ChatGPT’s ability to respond to users’ queries on various topics, but its capabilities go way beyond answering simple questions. Aside from serving as a chatbot, it’s also quite helpful when it comes to website development and improvement. Using ChatGPT, it’s easier than ever to perform numerous tasks, such as writing code, creating content, optimizing content for search engines, and more. Similarly, you can use these capabilities to revamp your site. Keeping your website up-to-date translates to relevant and fresh content for users, as well as optimal performance that keeps your website running smoothly and free from errors.

With all the things you can do through ChatGPT, it’s no wonder that more than 90% of Fortune 500 companies use the AI tool to optimize and streamline their operations. So if you’re curious on how you can start taking advantage of ChatGPT to revamp your website, read on below. 

How can I use ChatGPT to improve my website for 2024?

Making sure your website performs to its full potential will prove beneficial for you and your business in the long run. With a website that’s aesthetically pleasing and functioning well, users are more likely to stay on your website for longer when they encounter it through Google SERPs. 

With ChatGPT, you can improve various aspects of your website, from design to the code to its content and more. Here’s how: 

Planning and conceptualization

ChatGPT can help brainstorm ideas for your website, including its purpose, target audience, and features. For instance, you can add prompts instructing the tool to help you come up with the purpose of your site, and it will list common purposes why individuals and businesses build websites. It can also help you brainstorm in terms of determining your ideal budget and timeline, as well as plans for website maintenance and updating in the future. 

Design guidance

While ChatGPT can't create visual designs, it can offer advice on best practices in web design, user experience (UX), and user interface (UI) principles. It can help you decide on the best color schemes and fonts to include in your website according to your preferences. It can also provide recommendations in terms of layouts, images, branding elements, functionality, and responsive design. Try asking the custom GPT Design Mate or Website Builder to give you feedback on your layout or color scheme. 

Writing code

ChatGPT can generate code snippets or examples in HTML, CSS, JavaScript, and other web technologies. You can use these snippets as a starting point or as learning material. 

With ChatGPT’s assistance, you can build a basic code structure you can use for your web pages. It’s also helpful for providing code that adds interactivity to your site, forms, and more. Aside from these, ChatGPT can spot bugs in your code and even convert programming languages. 

Learning resources

If you're new to web development, ChatGPT can provide tutorials, resources, and explanations on web development concepts. It can direct you to resources where you can access interactive tutorials, coding lessons, and certifications. If you want to learn more about frontend frameworks and libraries and backend development, it will also be able to provide you with the necessary resources and links that you can use to jumpstart your learning. 

Troubleshooting and debugging

If you’ve struggled with specific errors or issues on your site, ChatGPT can help diagnose problems and suggest solutions. To get assistance, all you need to do is provide details on the issue you encountered and provide code snippets if possible. Once ChatGPT receives enough details on your specific website issue, it will give you the steps you can take to troubleshoot and resolve the error. 

Content creation

ChatGPT can assist in generating text content for your website, such as product descriptions, blog posts, or informational content. For content creators or business owners who don’t have the time to craft a large volume of content, ChatGPT saves time and the hassle of painstakingly researching and producing content. ChatGPT can take care of your content outlines, content for various pages like About Us and Contact Us, meta descriptions, and more.

SEO tips

ChatGPT can offer advice on search engine optimization (SEO) to help your website rank better in search engine results. If you’re stuck on finding the most relevant keywords for your content, ChatGPT can help you identify them. It can also assist with on-page SEO (creating your titles, meta descriptions, and URL structures) and provide insights into how you can build and launch a mobile-friendly website. 

Accessibility guidelines

ChatGPT can provide information on making your website accessible to all users, including those with disabilities. It can offer resources on accessibility and give tips on how to make your content more perceivable and understandable. Aside from listing the key aspects to consider, it can also link you to accessibility checkers and tools so you can identify whether your website is user-friendly or there are issues you can improve on. 

Performance optimization

ChatGPT can suggest ways to improve your website's loading time and efficiency. With a well-optimized website, you’re more likely to deliver a positive user experience and improve your search rankings. Using ChatGPT, you can receive advice on speeding up your website, optimizing your website’s images, minimizing redirects, and more. 

Security best practices

ChatGPT can offer guidance on keeping your website secure from common vulnerabilities. A secure website protects sensitive information and helps maintain your reputation. ChatGPT can recommend how you can keep your website updated, store backups, and monitor your website for anomalies, among other things. 

Feedback on user interface design

Present your website's UI design to ChatGPT and seek its critique or suggestions for enhancements. Once you’ve shared your website’s key details or provided screenshots, ChatGPT can then give you constructive feedback on your site’s design elements, navigation, content presentation, and more. 

Will Google penalize your website if you use ChatGPT?

Rest assured, using ChatGPT to improve your website shouldn't trigger any Google penalties. Chatbots, by themselves, don't harm your site's SEO. Google's ranking criteria focus on content quality and user experience. If ChatGPT enhances user interaction on your site, it could actually boost your SEO. 

But be cautious with unedited ChatGPT content. Google may penalize your site if it detects low-quality, AI-generated content that doesn't align with user intent. Plus, it’s best that your content matches your brand voice and sounds authentic. To ensure quality content, carefully look over the first draft and inject your personality and tone into the content whenever possible.

Use B12 to build your best website

If you’re looking to create a professional site to showcase your services and attract more customers, B12 is the perfect solution. B12 is the easiest AI website builder that will help you establish a solid online presence and keep your site updated. With B12, you get access to handy AI tools for creating and customizing your site. Whether you need high-quality content for your site, industry-specific images, or easy website editing tools, B12 has you covered. 

B12 also gives you the option to work with on-platform experts to further customize and optimize your website. Our team of designers, copywriters, and SEO specialists can help you build the perfect site for your business. See your 60-second AI draft now to learn how we can transform your website.